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New Retail: Born in China Going Global
Start Date: 10/23/2019Start Time: 12:00 PM
End Date: 10/23/2019End Time: 2:15 PM
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Event Description:

New Retail: Born in China, Going Global

Date:  October 23, 2019

Time: 12:45 to 2:15 pm

Venue:  Baruch College - 151 E. 25th Street, Room 750 (between Lexington and 3rd Avenue)

About the Program:

Join NYCIGF@Baruch as we welcome digital commerce, New Retail and China expert, Michael Zakkour for a discussion of his new book “New Retail: Born in China Going Global.”

First coined by Alibaba founder Jack Ma in 2016, “New Retail” refers to the complete integration of online, offline, technology and entertainment. Mr. Zakkour will describe how the perfect storm of smart devices, digital payments, e-commerce and the need to modernize physical stores led to the realization of Ma’s “New Retail” in just a few, short years.

Mr. Zakkour will address many of the key themes of his book including:

  • the ability to buy anything, anywhere, anytime, any way
  • retail-tainment as a brand and retail driver 
  • virtual reality enhanced stores
  • see-now-buy-now streaming videos
  • interactive social commerce
  • smart, connected, experience-first physical retail environments
  • 15 minute on-demand delivery

    About the Speaker:

    Michael ZakkourMichael Zakkour is author of Wiley bestseller “China’s Super Consumers” and #1 Amazon New Release: “New Retail: Born in China, Going Global – How China’s Tech Giants are Changing Global Commerce”

    Areas of Expertise: The New Retail;  Digital Commerce; Consumer Products; CPG; Supply Chain, Logistics and Operations; China/Asia Pacific digital commerce, retail and consumption; retail technology; Cross Border eCommerce; Digital Globalization 

    Michael advises global brands, retailers, consumer product and technology companies on: digital and eCommerce, the New Retail; consumer evolution; China/APAC retail, consumer and digital strategy; global eCommerce and digital transformation strategies, structures and implementation; direct to consumer commerce; consumer focused supply chains and logistics.

    Michael has more than twenty years’ experience in international market strategy and implementation, primarily in China and Asia where he has assisted more than 400 multi-national, SME, public and private enterprises on their entry and growth strategies, including some of the biggest names in retail, consumer products, technology, food and beverage, entertainment, health care, fashion and luxury.

    Prior to moving to Asia, Michael was an internet technology and eCommerce pioneer having worked on the front lines building Web 1.0  and early eCommerce from 1993 to 2001, and has stayed in the digital commerce and consumer realm ever since.

    Michael is also a contributing writer at FORBES and Beijing Review and appears regularly on the BBC, CNN, NBC, Fox Business, NPR, and in other global media channels sharing his insights on China, retail; consumers; global e-commerce, “the new retail” Chinese consumers, and eCommerce. He has lectured at Columbia, Northwestern, UPENN, Yale, The Confucius Institute, NYU, The China Institute and at dozens of other schools, conferences, government institutions and corporations around the world.


    12:00 pm


    12:45 pm

    Program begins

      2:15 pm

    Program concludes


    This program is open to members of the Baruch College Community at no cost. Space is extremely limited. Please register only if you are certain you will participate.

    Register online or via email to


    Location Information:
    Baruch College - Information & Technology Building (Library Building)  (View Map)
    151 E. 25th St.
    New York, NY 10010
    New York
    Room: Atrium, Rackow Room and Lounge - Rooms 750 and 760
    Contact Information:
    Name: Matt LePere
    Phone: 646-660-6972
    New Retail China
  • Confucius Institute for Global Finance

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