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Ethics in Brand Licensing
Start Date: 2/11/2020Start Time: 12:00 PM
End Date: 2/11/2020End Time: 4:30 PM
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Event Description:
About the Program: 

What do Beatles t-shirts and Disney coffee mugs have in common?  Both tell the story of brand licensing!

Brand licensing is the process by which brand owners allow other businesses to use their trademarked creations. Brand owners and their licensees face ethical and legal challenges when deciding to license a specific brand onto certain merchandise. These challenges can be exacerbated by advanced technologies that open businesses to new markets and new marketing opportunities but can also create risks such as privacy violations and security breaches. This event will showcase a variety of participants in the licensing chain who will discuss the ethical challenges the licensing industry is currently facing.


Yafit Lev-Aretz, Assistant Professor of Law at Zicklin School of Business, Baruch College

Elizabeth Henries, Managing Manager, Henries PLLC

Elisheva M. Jasie, Senior Vice President, Licensing, Sales, and Merchandising, Coty Inc.

Marshall Mizrahi, Vice President, Handcraft Manufacturing Corp.

Maura Regan, President, Licensing International

Tech Ethics at the Robert Zicklin Center for Corporate Integrity:

Professor Yafit Lev-Aretz is the Director of the Robert Zicklin Center’s Program on Tech EthicsTech Ethics examines the ethical dilemmas associated with the various technology applications, including in the context of Artificial Intelligence (AI) and Big Data. The tech ethics program is designed to increase awareness of such ethical dilemmas and foster a conversation on the positive and negative impacts of technology. The program also aims to equip future leaders with the insights and perspectives needed to make complex decisions about the use of technology in business and society.

Professor Lev-Aretz is a tech policy expert, researching the fascinating relationship between the law, technology, and society.  She has written about information privacy, the growing use of algorithmic decision-making, intrusive means of news dissemination, choice architecture in the age of big data, and the ethical challenges posed by machine learning and artificially intelligent systems. Additionally, her research highlights the legal treatment of beneficial uses of data, such as data philanthropy and the data for good movement, striving to strike a delicate balance between solid privacy protections and competing values.



12:00 pm – Registration and Lunch Networking Reception

12:45 pm – Presentation


Complimentary pre-registration is required to attend this program. Register online, by phone or e-mail:

Location Information:
Baruch College - Newman Vertical Campus  (View Map)
55 Lexington Ave
New York, NY 10010
New York
Room: Room 14-220
Contact Information:
Name: Ruzdo Srdanovic
Phone: 646-312-3231
  • Robert Zicklin Center for Corporate Integrity

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