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The Department of Marketing and International Business offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing and international business process. While students will earn BBA degrees in marketing management, the scope and depth of course offerings permit students a choice of designing their own program by taking designated courses from one of four five different tracks:
- General Marketing
- Advertising and Marketing Communication
- International Marketing
- Digital Marketing
- Business to Business Marketing
In the track that you choose, you must fulfill the track requirements described below. Your transcript will indicate that you have a major in marketing management with one of the three five tracks that you have chosen.
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