Page History

• Faculty
• Field Description
• The Majors and CoursesMajor in Business Communication - Corporate Communication
  • Program Learning Goals
  • Major Course Requirements
• The Minor and Courses
• Courses 
  • Courses in Communication Studies (COM)
• Department of Communication Studies Web Site

Field Description

Students examine the theory and practice of communication in a variety of contexts, including business and nonprofit organizations, small groups, the mass media, and video- and computer-based media. Under the auspices of the department, students acquire the knowledge base and analytical skills necessary to become effective communicators within an increasingly intercultural business and public environment. Courses are intended to serve the general student population as well as those students who have selected the corporate communication specialization of the business communication major.

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The major also offers specializations in graphic communication (see the Department of Fine and Performing Arts listing) and business writing (see the Department of Journalism and the Writing Professions listing).

Program Learning Goals

Upon completion of a major in Corporate Communication, students will be able to:

1.  Demonstrate empirical knowledge of the history, development, and contributions of the communication disciplines.
2.  Identify, analyze, and apply major theoretical approaches in the communication disciplines for use in business and professional venues.
3.  Interpret communication texts, artifacts, and performances.
4.  Demonstrate ethical awareness of issues related to the communication disciplines.
5.  Demonstrate competency in research strategies and methods common to the communication disciplines.
6.  Exhibit proficiency in communication technology.
7.  Comprehend and apply the theory and practice of intercultural and global communication.
8.  Construct and communicate logically sound, effectively evidenced, well-organized, stylistically felicitous arguments that are appropriately tailored to a given audience.

Major Course Requirements

Program Prerequisites                   15 credits

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