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The Department of Marketing and International Business offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing and international business process. While students will earn BBA degrees in marketing management, the scope and depth of course offerings permit students a choice of designing their own program by taking designated courses from one of five different tracks:
- General Marketing
- (new requirements effective effective Spring 2022)
- Advertising and Marketing Communication
- (new requirements effective effective Spring 2022)
- International Marketing
- (new requirements effective effective Spring 2022)
- Digital Marketing
- (new requirements effective effective Spring 2022)
- Marketing Analytics
- (new requirements effective effective Spring 2022)
In the track that you choose, you must fulfill the track requirements described below. Your transcript will indicate that you have a major in marketing management with one of the five tracks that you have chosen.
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