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| Ethics | Students will analyze ethical problems or situations and develop marketing responses that consider relevant ethical issues. |
| Communication Skills: Oral | Students will have the necessary oral communication skills to convey marketing ideas and information effectively and persuasively. |
| Communication Skills: Written | Students will have the necessary written communication skills to convey marketing ideas and information effectively and persuasively. |
| Consumer Behavior Theory | Students will understand and explain how consumer behavior influences key marketing decisions. |
| Marketing Strategy and Planning | Students will devise effective marketing strategies through the use of marketing techniques and tools. |
MS in Marketing
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Curriculum 30 - 33 Credits
Preliminary Courses Based on their academic background, admitted students may be required to take a preliminary course. This course is not part of the 30-credit MS in Marketing curriculum and students who required to complete the course will incur additional cost. | ||||||||
| Managerial Statistics | 3 credits | ||||||
Courses in Specialization (30 credits) Required (12 credits) | ||||||||
| Business Communication I | 1.5 credits | ||||||
| Marketing Research | 3 credits | ||||||
| Marketing Management | 3 credits | ||||||
| Consumer Behavior | 3 credits | ||||||
| Project-Based Marketing Consulting | 1.5 credits | ||||||
Electives (18 credits) Choose a total of 18 credits from any 9000-level courses in the Allen G. Aaronson Department of Marketing and International Business. Student can also choose from the following: | ||||||||
| Principles of Database Management Systems | 3 credits | ||||||
| Applied Regression Analysis | 3 credits | ||||||
| Multivariate Statistical Methods | 3 credits | ||||||
| Software Tools for Data Analysis (cross-listed as OPR 9750) | 3 credits | ||||||
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