- Faculty
- Field Description
- The Major in Marketing Management
- The Major in International Business
- Minors for Business Major
- Minors for Non-Business Major
- Courses
- Department of Marketing and International Business Web Site
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Field Description
Marketing is a strategic process of planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy consumer and organizational objectives. Through its development and management of brand equity, marketing is fundamental to the successful functioning and profitability of any business, large or small. Students can examine the overall marketing management process by taking the general marketing track or may elect to focus on the advertising and marketing communication track or international marketing track.
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The department offers a major in marketing management and a major in international business.top
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The Major in Marketing Management
The Department of Marketing and International Business offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing and international business process. While students will earn BBA degrees in marketing management, the scope and depth of course offerings permit students a choice of designing their own program by taking designated courses from one of five different tracks:
- General Marketing
- Advertising and Marketing Communication
- International Marketing
- Digital Marketing
- Marketing Analytics
In the track that you choose, you must fulfill the track requirements described below. Your transcript will indicate that you have a major in marketing management with one of the five tracks that you have chosen.
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Information on the Honors Program and on the internship programs can be obtained from the department office, located in Room 12-240 of the Newman Vertical Campus.
Program Learning Goals
General Marketing Knowledge | Students will gain and apply general marketing knowledge |
Consumer Behavior | Students will understand and explain how consumer behavior influences key marketing decisions. |
Strategy | Students will analyze a marketing situation to determine the course of action the organization must undertake based on the organization’s competitive advantage |
Critical Thinking Skills | Students will demonstrate the analytical and critical thinking needed to evaluate marketing problems |
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General Marketing TrackTrack CoreRequired Courses | |||||||||||||||
| International Business Principles | 3 credits | |||||||||||||
| Marketing Research | 3 credits | |||||||||||||
| Consumer Behavior | 3 credits | |||||||||||||
| Marketing Strategy | 3 credits | |||||||||||||
Track Major Electives Four additional courses to be chosen from the following: | |||||||||||||||
| Interactive Design: Designing Innovative Digital Products and Services | 3 credits | |||||||||||||
| Persuasion and Customer Decision | 3 credits | |||||||||||||
| Making Advertising and Marketing Communications | 3 credits | |||||||||||||
| Special Topics in Marketing* | 3 credits | |||||||||||||
| Media Planning | 3 credits | |||||||||||||
| Marketing Web Analytics and Intelligence | 3 credits | |||||||||||||
| Advertising Creative Strategy and Tactics | 3 credits | |||||||||||||
| Direct Marketing I: Strategies and Tactics | 3 credits | |||||||||||||
| Advertising Account Management | 3 credits | |||||||||||||
| Public Relations | 3 credits | |||||||||||||
| Search Marketing | 3 credits | |||||||||||||
| International Trade Financing | 3 credits | |||||||||||||
| International Trade Operation | 3 credits | |||||||||||||
| International Marketing Research and Management | 3 credits | |||||||||||||
| International Supply Chain Management | 3 credits | |||||||||||||
| Special Topics in Advertising and Marketing Communications* | 3 credits | |||||||||||||
| Marketing Channels | 3 credits | |||||||||||||
| Branding | 3 credits | |||||||||||||
| Internet Marketing | 3 credits | |||||||||||||
| Digital Advertising | 3 credits | |||||||||||||
| Entertainment Marketing | 3 credits | |||||||||||||
| Marketing Analytics | 3 credits | |||||||||||||
| Special Topics in Digital Marketing* | 3 credits | |||||||||||||
| Text Analytics for Marketing | 3 credits | |||||||||||||
| Marketing Analytics with Big Data | 3 credits | |||||||||||||
| Special Topics in Marketing Analytics* | 3 credits | |||||||||||||
| Advertising Account Planning | 3 credits | |||||||||||||
| Selling and Sales Management | 3 credits | |||||||||||||
| Communications Skills for Selling and Marketing | 3 credits | |||||||||||||
| Retailing I: Retail Marketing | 3 credits | |||||||||||||
| Retailing II: Retailing Management and Merchandising | 3 credits | |||||||||||||
| Social Media Marketing and New Ventures | 3 credits | |||||||||||||
| Independent Study | 3 credits | |||||||||||||
| Advertising Campaigns I: Ad Competition | 3 credits | |||||||||||||
| Advertising Campaigns II: Ad Competition | 3 credits | |||||||||||||
| Marketing Consulting Practicum | 3 credits | |||||||||||||
| Product Planning | 3 credits | |||||||||||||
| Technology, Innovation, and the Global Enterprise** | 3 credits | |||||||||||||
| International Economics and Finance** | 3 credits | |||||||||||||
| Law and Entrepreneurship** | 3 credits | |||||||||||||
| Law and International Business** | 3 credits | |||||||||||||
| Law of Unfair Competition and Intellectual Property** | 3 credits | |||||||||||||
| Law and the Entertainment Business** | 3 credits | |||||||||||||
| Management of Multinational Corporations** | 3 credits | |||||||||||||
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*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. **Students may take up to two non-marketing courses as part of their track.
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International Marketing Track
NOTE:Liberal arts courses applied in this major will count towards the 54 business credit minimum instead of the 62 liberal arts credit minimum.
Required Courses
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MKT 3400 |
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MKT 3600 |
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MKT 3605 |
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MKT 4410 |
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MKT 4420 |
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MKT 5750 |
Major Electives
Choose any two courses from the following:
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MKT 4401 |
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MKT 4460 |
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ECO 3250 |
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FIN 4910 |
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LAW 3111 |
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COM 3069 |
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COM 3076 |
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MGT 4880 |
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Advertising and Marketing Communication Track
Track CoreRequired Courses
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MKT 3520 |
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MKT 3600 |
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MKT 3605 |
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MKT 5750 |
Major Electives (12 credits)
Four additional courses to be chosen from the following:
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MKT 4120 |
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MKT 4123 |
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MKT 4131 |
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MKT 4151 |
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MKT 4160 |
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MKT 4171 |
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MKT 4493 |
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MKT 4540 |
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MKT 4555 |
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MKT 4557 |
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MKT 4561 |
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MKT 4876 |
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MKT 4966 |
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MKT 5150 |
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MKT 5151 |
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MKT 5200 |
The following courses do not count towards fulfilling the requirements for the Advertising track or the Marketing major. However, students interested in advertising may wish to consider taking one or more of the following:
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ART 2050 |
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ART 3050 |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes.
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Digital Marketing Track
Track Core Required Courses (15 credits)
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MKT 3600 |
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MKT |
3605 |
Consumer Behavior
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MKT 45554123 |
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MKT 5750 |
4555 |
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MKT 36055750 |
Major Electives
Choose any three courses (9 credits) from the following, two of which must be marketing (MKT) or international business (IBS) courses:
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MKT 3140 |
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MKT 4151 |
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MKT 4171 |
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MKT 4200 |
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MKT 4460 |
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MKT 4557 |
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MKT 4561 |
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MKT 4593 |
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MKT 4620 |
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MKT 4630 |
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MKT 4966 |
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MKT 5200 |
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IBS 3000 |
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CIS 3444 |
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CIS 3630 |
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LAW 3108 |
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LAW 3118 |
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MGT 4967 |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes.
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Marketing Analytics Track
Track Core Required Courses (12 credits)
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MKT 3600 |
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MKT 3605 |
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MKT 4561 |
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MKT 5750 |
Elective Courses: Major Electives (12 credits)
Choose four (4) courses of 3 credits each from the following, two of which must be marketing (MKT) courses. (12 credits)
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MKT 4120 |
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MKT 4123 |
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MKT 4151 |
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MKT 4200 |
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MKT 4555 |
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MKT 4620 |
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MKT 4630 |
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MKT 4693 |
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MKT 5000 |
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STA 3155 |
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CIS 3120 |
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CIS 4170 |
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CIS/STA 3920 |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes.
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The Major in International Business
Baruch College has recognized international business as an important area of study for over 60 years. The International Business major builds on that history and provide students with a comprehensive understanding of international business principles as they apply in a business setting, expertise in a functional area (initially marketing or finance) within traditional business disciplines, appreciation and awareness of foreign cultures and practices in both business and social environments, knowledge of a second language to conduct business in a foreign country, and practical business experience in an international environment, i.e., the practicum project in the capstone course and possibly an international internship.
Students who graduate from this program will be some of the most well-rounded graduates because they have likely lived in a foreign country, learned a foreign language, worked on international projects, become an expert in a functional business area, and met the requirements of a Baruch BBA degree.
For a major in international business, students are required to take: (1) 21 credits of international-related courses (four core courses and three electives); (2) a three-course minor in either finance or marketing; and (3) a liberal arts minor in a foreign language.
Information on the major, the internship, and language courses can also be obtained from the Weissman Center for International Business, located in Room 810, 137 East 25th Street, telephone: 646-312-2070, and from Sarah Demetz ( telephone: 646-312-2073; sarah.demetz@baruch.cuny.edu).
Note: Liberal arts courses applied in this major will count towards the 54 business credit minimum instead of the 62 liberal arts credit minimum.
Required Required Core Courses (12 credits)
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MKT 3400 |
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IBS 4200 |
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MGT 4880 |
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IBS 5750 |
Electives (9 credits)
Choose three additional courses from the following:
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MKT 4401 |
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MKT 4410 |
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MKT 4460 |
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COM 3069 |
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LAW 3111 |
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POL 3103 |
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POL 3344 |
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IBS 3000 |
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IBS 4093 |
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IBS 4094 |
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IBS 5000 |
Required Courses for Minor
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MKT 3605 |
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MKT 4420 |
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MKT 5750 |
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FIN 3610 |
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FIN 3710 |
Investment Analysis
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ECO 3250 |
Language Requirement
The International Business major requires students to study a foreign language. Students will take 2 courses at the 3000 level and 1 course at the 4000 level (i.e., capstone class) in a foreign language. However, students who demonstrate proficiency in a second language via a test would not be required to study a second language.
Students who entered Baruch prior to Fall 2013 have the choice to opt-in to Pathways or to complete the set of general education requirements that is currently in place at the college (the Baruch Common Core). Under this latter set of requirements, students would pursue three foreign language courses (i.e., 2 at the 3000 level and 1 4000 level course) as a Tier III minor, unless they successfully complete a language proficiency test.
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Minors for Business Major*
Students pursuing a non-marketing major within the Zicklin School of Business may choose between a minor in marketing or international business. Each minor consists of 9 credits.
Marketing
Choose any three courses (9 credits) from those offered by the Department of Marketing and International Business, except MKT 3000. The selection of courses should be based on the recognition that everyone, regardless of major, needs to engage in marketing, whether for oneself, one's business, one's product, or one's service. Accordingly, course selection should be based on an assessment of which courses will best further one's career goals. Note that most courses have pre or corequisites.
Marketing Analytics
The minor consists of 9 creditsshowcourse |
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MKT 4561 |
Marketing Analytics
3 credits
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MKT 4123 |
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MKT 4555 |
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MKT 4963 |
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CIS 3920 |
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STA 3920 |
* May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes.
International Business †
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MKT 3400 |
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MKT 4410 |
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MKT 4420 |
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MKT 4460 |
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ECO 3250 |
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LAW 3111 |
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MGT 4880 |
**Optional second minors open only to students pursuing a major within the Zicklin School of Business.
†Marketing management majors (except those in the international marketing track) may elect the international business minor. They must substitute another international business course for MKT 3400 if used for the marketing management major.
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Minors for Non-Business Major
Students in the Weissman School of Arts and Sciences or in the Marxe School of Public and International Affairs who wish to take business courses may do so by declaring a minor in marketing or in international business. Before declaring the minor, they must complete either BUS 1001 (1 credit) or have previously completed BUS 1011 (3 credits). To be awarded the minor, students must have a GPA of 2.0 or more in the courses included in the minor. Eligibility to declare such a minor is restricted to students who have an overall GPA of 2.0 or more at the time they declare the minor. Courses that apply to the minor may not be used for any other requirement. This minor does not fulfill the requirement to complete a liberal arts minor.
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MKT 3000 |
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MKT 3400 |
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MKT 3520 |
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MKT 3600 |
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MKT 3605 |
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MKT 4555 |
International Business
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MKT 3400 |
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MKT 4410 |
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MKT 4460 |
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ECO 3250 |
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LAW 3111 |
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Courses
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Courses in Marketing (MKT)
| Marketing Foundations | 3 credits | ||
| Special Topics in Marketing | 3 credits | ||
| Special Topics in Marketing | 1.5 credits | ||
| Interaction Design: Designing Innovative Digital Products and Services | 3 credits | ||
| Special Topics in International Marketing | 3 credits | ||
| Special Topics in International Marketing | 1.5 credits | ||
| International Business Principles | 3 credits | ||
| Persuasion and Customer Decision Making | 3 credits | ||
| Special Topics in Advertising and Marketing Communications | 3 credits | ||
| Special Topics in Advertising and Marketing Communications | 1.5 credits | ||
| Advertising and Marketing Communications | 3 credits | ||
| Special Topics in Digital Marketing | 3 credits | ||
| Special Topics in Digital Marketing | 1.5 credits | ||
| Marketing Research | 3 credits | ||
| Consumer Behavior | 3 credits | ||
| Special Topics in Marketing Analytics | 3 credits | ||
| Special Topics in Marketing Analytics | 1.5 credits | ||
| Selected Topics in Marketing | 3 credits | ||
| Special Topics in Marketing | 1.5 credits | ||
| Media Planning | 3 credits | ||
| Marketing Web Analytics and Intelligence | 3 credits | ||
| Advertising Creative Strategy and Tactics | 3 credits | ||
| Direct and Interactive Marketing | 3 credits | ||
| Advertising Account Management | 3 credits | ||
| Public Relations | 3 credits | ||
| Search Marketing | 3 credits | ||
| Special Topics in International Marketing | 3 credits | ||
| Special Topics in International Marketing | 1.5 credits | ||
| International Trade Financing | 3 credits | ||
| International Trade Operations | 3 credits | ||
| International Marketing Research and Management | 3 credits | ||
| International Supply Chain Management | 3 credits | ||
| Marketing Channels | 3 credits | ||
| Branding | 3 credits | ||
| Pricing Management | 3 credits | ||
| Internet Marketing | 3 credits | ||
| Digital Advertising | 3 credits | ||
| Entertainment Marketing | 3 credits | ||
| Marketing Analytics | 3 credits | ||
| Text Analytics for Marketing | 3 credits | ||
| Marketing Analytics with Big Data | 3 credits | ||
| Special Topics in Marketing Analytics | 3 credits | ||
| Special Topics in Marketing Analytics | 1.5 credits | ||
| Advertising Account Planning | 3 credits | ||
| Selling and Sales Management | 3 credits | ||
| Communication Skills for Selling and Marketing | 3 credits | ||
| Retailing I: Retail Marketing | 3 credits | ||
| Retailing II: Retailing Management and Merchandising | 3 credits | ||
| Social Media Marketing and New Ventures | 3 credits | ||
| Ind Stud Mkt I | 3 credits | ||
| Marketing Internship | 3 credits | ||
| Advertising Campaigns I: Ad Competition | 3 credits | ||
| Advertising Campaigns II : Ad Competition | 3 credits | ||
| Marketing Consulting Practicum | 3 credits | ||
| Product Planning and Development | 3 credits | ||
| Marketing Strategy | 3 credits | ||
| Hon Mkt Foundations | 3 credits | ||
| Hon Intl Bus Prin | 3 credits | ||
| Hon Mkt Internship | 3 credits | ||
| Hon Mkt Strategy | 3 credits | ||
| Hon Marketing I | 3 credits per semester | ||
| Hon Marketing II | 3 credits per semester |
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Courses in International Business (IBS)
| Technology, Innovation, and the Global Enterprise | 3 credits | ||
| Special Topics in International Business | 3 credits | ||
| Special Topics in International Business | 1.5 credits | ||
| Special Topics in International Business | 3 credits | ||
| Special Topics in International Business | 1.5 credits | ||
| International Markets, Cultures, and Institutions | 3 credits | ||
| Independent Study in International Business | 3 credits | ||
| International Competitiveness Capstone | 3 credits | ||
| Honors International Competitiveness Capstone | 3 credits | ||
| International Business Honors | 6 credits |
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