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  • A core curriculum focused on leadership and management in public, non-profit and commercial arts organizations.  Students will develop competence in finance, resource development, marketing, entertainment law, arts education and outreach, public policy, and advocacy, and they will meet with a wide range of artists, arts professionals, and civic leaders.
  • Electives that encourage students to deepen their knowledge in particular fields: among them, theatre; orchestra and museum management; artist representation; and arts education. Students in the AA program may, with the permission of the Director, include in their coursework as many as two alternative elective Baruch graduate courses of relevance to their program.
  • Internships that offer significant responsibilities and engaged mentors.
  • A consultancy in the final semester with an arts organization, leading to a thesis or case study published online for use by future students and by practitioners in the field.

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Program Learning Goals

Upon completion of an MA in Arts Administration, students will be able to:

  1. Identify and analyze the political, social, technological and economic contexts and structures in the field of arts administration.
  2. Understand, evaluate, and address the unique opportunities, challenges and threats facing artists and cultural organizations currently, with particular focus in areas of innovative leadership, diversity, inclusion, and cultural competency.
  3. Communicate clearly in written and spoken word, applying business, management, and leadership skills in regards to the field of arts administration.
  4. Assess government policy and its application for arts organizations within the context of current and innovative trends in the field, and appraise the modes of advocacy best applicable to different types of arts organizations and professionals.
  5. Support the artist’s practice and cultural organizations through relationship building, resource development, marketing and audience development, strategic planning, community engagement, and research methodology.

Program Curriculum

Courses in Specialization    (36 credits) 
Required Courses                 (21 credits)
Showcourse v
CourseNumber9100
DisciplineFPA

Arts, Culture, and the Civic Environment

3 credits
Showcourse v
CourseNumber9130
DisciplineFPA

Managing in Arts Environments  

3 credits
Showcourse v
CourseNumber9140
DisciplineFPA

Marketing the Arts

Alternative:

Showcourse v
CourseNumber9703
DisciplineMKT
Marketing Management

3 credits
Showcourse v
CourseNumber9170
DisciplineFPA

Professional Internship in Arts Administration

variable (1-3 credits)
Showcourse v
CourseNumber9180
DisciplineFPA

Professional Consultancy/Thesis in Arts Administration

3 credits

Showcourse v
CourseNumber9120
DisciplinePAF

 

Public and Nonprofit Management I

Alternative:

Showcourse v
CourseNumber9300
DisciplineMGT
Management: A Behavioral Approach

3 credits 
Showcourse v
CourseNumber9140
DisciplinePAF

Budgeting and Financial Analysis I 

Alternative:

Showcourse v
CourseNumber9110
DisciplineACC
Financial Accounting

3 credits 

Showcourse v
CourseNumber9152
DisciplinePAF

Fund Raising and Grants Administration in Not-for-Profit and Voluntary Organizations

Alternative:

Showcourse v
CourseNumber9968
DisciplineMGT
Entrepreneurial Communications: Selling and Negotiating

3 credits
Elective Courses                   (15 credits)
Choose five courses from the following:
Showcourse v
CourseNumber9120
DisciplineFPA

Development and Management of Arts Education Programs

3 credits
Showcourse v
CourseNumber9150
DisciplineFPA

Advanced Practicum in Resource Development for the Arts

3 credits 
Showcourse v
CourseNumber9155
DisciplineFPA

Touring and Presentation of Arts Organizations

3 credits
Showcourse v
CourseNumber9160
DisciplineFPA
Audiences and Member Services3 credits 
Showcourse v
CourseNumber9190
DisciplineFPA

Cultural Policy and the Arts

3 credits
Showcourse v
CourseNumber9197
DisciplineFPA

Special Topics in Museum and Gallery Management: Museum Administration

3 credits
Showcourse v
CourseNumber9198
DisciplineFPA
Special Topics in Arts Administration3 credits
Showcourse v
CourseNumber9199
DisciplineFPA

Special Topics in Theatre Management:  Current Issues in Performing Arts Leadership

3 credits

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