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The department offers a major in marketing management and a major in international business.
The Department of Marketing and International Business offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing and international business process. While students will earn BBA degrees in marketing management, the scope and depth of course offerings permit students a choice of designing their own program by taking designated courses from one of five different tracks:
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In the track that you choose, you must fulfill the track requirements described below. Your transcript will indicate that you have a major in marketing management with one of the five tracks that you have chosen.
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Information on the Honors Program and on the internship programs can be obtained from the department office, located in Room 12-240 of the Newman Vertical Campus.
General Marketing Track Required Courses (15 credits) |
| International Business Principles | 3 credits |
| Marketing |
ResearchInformation for Decision-Making | 3 credits |
| Consumer Behavior | 3 credits |
|
5750 | Digital Transformation of Marketing |
StrategyMajor Electives
Four additional courses to be chosen from the following: | Marketing Strategy | 3 credits |
Major Electives (9 credits) Choose three (3) courses (9 credits) from the following.* |
| Interactive Design: Designing Innovative Digital Products and Services | 3 credits |
| Persuasion and Customer Decision | 3 credits |
| Making Advertising and Marketing Communications | 3 credits |
| Special Topics in Marketing |
* | 3 credits |
| Media Planning | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Advertising Creative Strategy and Tactics | 3 credits |
| Direct Marketing I: Strategies and Tactics | 3 credits |
| Advertising Account Management | 3 credits |
| Public Relations | 3 credits |
|
4200Search Marketing | 3 credits | showcourse |
MKT | International Trade Financing | 3 credits |
| International Trade Operation | 3 credits |
| International Marketing Research and Management | 3 credits |
| International Supply Chain Management | 3 credits |
| Special Topics in Advertising and Marketing Communications |
* | 3 credits |
| Marketing Channels | 3 credits |
| Branding | 3 credits |
| Internet Marketing (course title change to "Advanced Digital Marketing" effective Fall 2023) | 3 credits |
| Digital Advertising | 3 credits |
| Entertainment Marketing | 3 credits |
| Marketing Analytics | 3 credits |
| Special Topics in Digital Marketing |
* | 3 credits |
| Text Analytics for Marketing | 3 credits |
| Marketing Analytics with Big Data | 3 credits |
| Special Topics in Marketing Analytics |
* | 3 credits |
| Advertising Account Planning | 3 credits |
| Selling and Sales Management | 3 credits |
| Communications Skills for Selling and Marketing | 3 credits |
| Retailing I: Retail Marketing | 3 credits |
| Retailing II: Retailing Management and Merchandising | 3 credits |
| Social Media Marketing and New Ventures |
3 credits | (course title change to "Social Media Marketing" effective Fall 2023) | 3 credits |
| Independent Study | 3 credits |
| Advertising Campaigns I: Ad Competition | 3 credits |
| Advertising Campaigns II: Ad Competition | 3 credits |
| Marketing Consulting Practicum | 3 credits |
| Product Planning | 3 credits |
| Technology, Innovation, and the Global Enterprise |
** | 3 credits |
| International Economics and Finance |
** 3106Law and Entrepreneurship3 credits | showcourseLAW 3111 |
Law and International Business |
**LAW 3118 |
Law of Unfair Competition and Intellectual Property** | 3 credits | | Law and the Entertainment Business** | 3 credits |
| Management of Multinational Corporations |
** | 3 credits |
Note: * (internship) may be taken as an additional course as your free elective, but it cannot be taken to satisfy the requirements for the track. ** May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. *** Students may take up to two non-marketing courses as part of their track. |
intmkt | intmkt |
International Marketing TrackNOTE:Liberal arts courses applied in this major will count towards the |
54 58.5 business credit minimum instead of the |
62 57 liberal arts credit minimum.
Required Courses (18 credits) |
| International Business Principles | 3 credits |
| Marketing |
ResearchInformation for Decision-Making | 3 credits |
| Consumer Behavior | 3 credits |
|
4410 | Digital Transformation of Marketing |
International Trade Operations | 3 credits |
| International Marketing Research and Management | 3 credits |
| Marketing Strategy | 3 credits |
Major Electives (6 credits) Choose any two courses from the following: |
| Technology, Innovation and Global Enterprise | 3 credits |
| International Trade Financing | 3 credits |
| International Trade Operations | 3 credits |
| International Supply Chain Management | 3 credits |
| International Economics and Finance | 3 credits |
|
FIN 4910 | Law and International BusinessInternational Financial Markets | 3 credits | Law and International Business | 3 credits |
| Intercultural Communication | 3 credits |
| International Communication | 3 credits |
| Management of Multinational Corporations | 3 credits |
*MKT 5100 (Internship) may be taken as an additional course as your free elective, but it cannot be taken to satisfy the requirements of the track.
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advmkt | advmkt |
Advertising and Marketing Communication Track |
Required Courses (15 credits) |
| Advertising and Marketing Communications | 3 credits |
| Marketing |
ResearchInformation for Decision-Making | 3 credits |
| Consumer Behavior | 3 credits |
|
5750 | Digital Transformation of Marketing |
StrategyMajor |
| Marketing Strategy | 3 credits |
Major Electives ( |
12 Four additional courses to be chosen Choose 3 courses from the following |
: | Marketing Web Analytics and Intelligence3 credits | | Advertising Creative Strategy and Tactics | 3 credits |
|
4151Direct and Interactive Marketing | 3 credits | showcourse |
MKT | Advertising account Management | 3 credits |
| Public Relations | 3 credits |
| Special Topics in Advertising and Marketing Communications |
* | 3 credits |
| Branding | 3 credits |
|
4555 | Advertising Account Planning |
Internet Marketing 4557Digital Advertising Campaigns I: Ad Competition | 3 credits |
|
4561 | Advertising Campaigns II: Ad Competition |
Marketing Analytics 4876Advertising Account Planning | 3 credits | | Social Media Marketing and New Ventures | 3 credits |
| Advertising Campaigns I: Ad Competition | 3 credits |
| Advertising Campaigns II: Ad Competition | 3 credits |
| Marketing Consulting Practicum | 3 credits |
The following |
courses do not count courses do not count towards fulfilling the requirements for the Advertising track or the Marketing major. However, students interested in advertising may wish to consider taking one or more of the following: |
| Basic Graphic Communication: Design and Advertising Layout | 3 credits |
| Intermediate Graphic Communication: Layout and Pub Design | 3 credits |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. |
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digitalmkt | | digi-mkt-sp22 |
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digitalmkt |
Digital Marketing Track Required Courses ( |
15 ResearchInformation for Decision-Making | 3 credits |
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| Consumer Behavior | 3 credits |
| Digital Transformation of Marketing | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Internet Marketing (course title change to "Advanced Digital Marketing" effective Fall 2023) | 3 credits |
| Marketing Strategy | 3 credits |
Major Electives (6 credits) Choose |
any three 9 from two one of which must be a marketing (MKT) or international business (IBS) |
courses: 3140Interaction Design: Designing Innovative Digital Products and Services 4151Direct Marketing I: Strategies and Tactics | Public Relations | 3 credits |
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4171Public Relations | 3 credits | | Search Marketing | 3 credits |
| International Supply Chain Management | 3 credits |
| Digital Advertising | 3 credits |
| Marketing Analytics | 3 credits |
| Special Topics in Digital Marketing |
* | 3 credits |
| Text Analytics for Marketing | 3 credits |
| Marketing Analytics with Big Data | 3 credits |
| Social Media Marketing and New Ventures (course title change to "Social Media Marketing" effective Fall 2023) | 3 credits |
| Marketing Consulting Practicum | 3 credits |
| Technology, Innovation, and the Global Enterprise | 3 credits |
| e-Business Technologies |
3 credits | | Principles of Web Design | 3 credits |
| Law and the Internet | 3 credits |
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LAW 3118showcourse |
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Law of Unfair Competition and Intellectual Property | 3 credits | | Technology, Innovation, and Design in Entrepreneurship | 3 credits |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes.
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Digital Marketing Track (effective Fall 2023) |
mktganalytics | Marketing Analytics Track 12 Research3 creditsInformation for Decision-Making | 3 credits |
| Consumer Behavior | 3 credits |
|
4561 | Digital Transformation of Marketing |
Analytics credits 5750Marketing StrategyAdvanced Digital Marketing (new course title effective Fall 2023) | 3 credits |
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| Social Media Marketing (new course title effective Fall 2023) | 3 credits |
| Marketing Strategy | 3 credits |
Major Electives (6 |
Major Electives (12 four 4) courses of 3 credits each 6 credits) from the following |
, two of which must be marketing (MKT) courses credits credits |
| Marketing Web Analytics and Intelligence | 3 credits |
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4151Direct Marketing I: Strategies and Tactics 4200Search Marketing (effective Spring 2017) | International Supply Chain Management | 3 credits |
| Digital Advertising | 3 credits |
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4555Internet Marketing Analytics | 3 credits |
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4620 | Special Topics in Digital |
Text Analytics for 4630Marketing Analytics with Big DataText Analytics for Marketing | 3 credits |
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4693Special Topics in * 5000 | Marketing Consulting Practicum |
Independent StudySTA 3155 |
Regression and Forecasting Models for Business Applications | Technology, Innovation, and the Global Enterprise | 3 credits |
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3120Programming for AnalyticsCIS 4170 |
Data Visualization credits CIS/STA 3920 |
| Technology, Innovation, and Design in Entrepreneurship |
Data Mining for Business Analytics | 3 credits |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. |
The Major in International BusinessBaruch College has recognized international business as an important area of study for over 60 years. The International Business major builds on that history and provide students with a comprehensive understanding of international business principles as they apply in a business setting, expertise in a functional area (initially marketing or finance) within traditional business disciplines, appreciation and awareness of foreign cultures and practices in both business and social environments, knowledge of a second language to conduct business in a foreign country, and practical business experience in an international environment, i.e., the practicum project in the capstone course and possibly an international internship. Students who graduate from this program will be some of the most well-rounded graduates because they have likely lived in a foreign country, learned a foreign language, worked on international projects, become an expert in a functional business area, and met the requirements of a Baruch BBA degree. For a major in international business, students are required to take: (1) 21 credits of international-related courses (four core courses and three electives); (2) a three-course minor in either finance or marketing; and (3) a liberal arts minor in a foreign language. Information on the major, the internship, and language courses can also be obtained from the Weissman Center for International Business, located in Room 810, 137 East 25th Street, telephone: 646-312-2070, and from Sarah Demetz ( telephone: 646-312-2073; sarah.demetz@baruch.cuny.edu). Note: Liberal arts courses applied in this major will count towards the 54 business credit minimum instead of the 62 liberal arts credit minimum.
Required Courses (12 credits) |
| International Business Principles | 3 credits |
| International Markets, Cultures, and Institutions | 3 credits |
| Management of Multinational Corporations | 3 credits |
| International Competitiveness Capstone | 3 credits |
Electives (9 credits) Choose three additional courses from the following: |
| International Trade Financing | 3 credits |
| International Trade Operations | 3 credits |
| International Supply Chain Management | 3 credits |
| Intercultural Communication | 3 credits |
| Law and International Business | 3 credits |
| Political Economy | 3 credits |
| International Organizations | 3 credits |
| Technology, Innovation, and the Global Enterprise | 3 credits |
| Special Topics in International Business | 3 credits |
| Special Topics in International Business | 1.5 credits |
| Independent Study | 3 credits |
Required Courses for Minor |
Minor in Marketing (9 credits) |
| Consumer Behavior | 3 credits |
| International Marketing Research and Management | 3 credits |
| Marketing Strategy | 3 credits |
OR |
Minor in Finance (9 credits) |
| Corporate Finance | 3 credits |
| Investment Analysis | 3 credits |
| International Economics and Finance | 3 credits |
Language Requirement The International Business major requires students to study a foreign language. Students will take 2 courses at the 3000 level and 1 course at the 4000 level (i.e., capstone class) in a foreign language. However, students who demonstrate proficiency in a second language via a test would not be required to study a second language. Students who entered Baruch prior to Fall 2013 have the choice to opt-in to Pathways or to complete the set of general education requirements that is currently in place at the college (the Baruch Common Core). Under this latter set of requirements, students would pursue three foreign language courses (i.e., 2 at the 3000 level and 1 4000 level course) as a Tier III minor, unless they successfully complete a |
language proficiency test.New Requirements effective Fall 2022
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gen-mkt-sp22 | gen-mkt-sp22 | General Marketing Track Required Courses (15 credits) |
| International Business Principles | 3 credits |
| Marketing Information for Decision-Making | 3 credits |
| Consumer Behavior | 3 credits |
| Digital Transformation of Marketing | 3 credits |
| Marketing Strategy | 3 credits |
Major Electives (9 credits) Choose three (3) courses (9 credits) from the following.* |
| Interactive Design: Designing Innovative Digital Products and Services | 3 credits |
| Persuasion and Customer Decision | 3 credits |
| Making Advertising and Marketing Communications | 3 credits |
** | Special Topics in Marketing | 3 credits |
| Media Planning | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Advertising Creative Strategy and Tactics | 3 credits |
| Direct Marketing I: Strategies and Tactics | 3 credits |
| Advertising Account Management | 3 credits |
| Public Relations | 3 credits |
| International Trade Financing | 3 credits |
| International Trade Operation | 3 credits |
| International Marketing Research and Management | 3 credits |
| International Supply Chain Management | 3 credits |
** | Special Topics in Advertising and Marketing Communications | 3 credits |
| Marketing Channels | 3 credits |
| Branding | 3 credits |
| Internet Marketing | 3 credits |
| Digital Advertising | 3 credits |
| Entertainment Marketing | 3 credits |
| Marketing Analytics | 3 credits |
** | Special Topics in Digital Marketing | 3 credits |
| Text Analytics for Marketing | 3 credits |
| Marketing Analytics with Big Data | 3 credits |
** | Special Topics in Marketing Analytics | 3 credits |
| Advertising Account Planning | 3 credits |
| Selling and Sales Management | 3 credits |
| Communications Skills for Selling and Marketing | 3 credits |
| Retailing I: Retail Marketing | 3 credits |
| Retailing II: Retailing Management and Merchandising | 3 credits |
| Social Media Marketing and New Ventures | 3 credits |
| Independent Study | 3 credits |
| Advertising Campaigns I: Ad Competition | 3 credits |
| Advertising Campaigns II: Ad Competition | 3 credits |
| Marketing Consulting Practicum | 3 credits |
| Product Planning | 3 credits |
*** | Technology, Innovation, and the Global Enterprise | 3 credits |
*** | International Economics and Finance | 3 credits |
*** | Law and International Business | 3 credits |
*** | Management of Multinational Corporations | 3 credits |
Note:
*
(internship) may be taken as an additional course as your free elective, but it cannot be taken to satisfy the requirements for the track.** May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes.
*** Students may take up to two non-marketing courses as part of their track.
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int-mkt-sp22 | int-mkt-sp22 | International Marketing Track (effective Fall 2022)
NOTE:Liberal arts courses applied in this major will count towards the 58.5 business credit minimum instead of the 57 liberal arts credit minimum.language proficiency test. |
Required Courses (18 credits)
| International Business Principles | 3 credits |
| Marketing Information for Decision-Making | 3 credits |
| Consumer Behavior | 3 credits |
| Digital Transformation of Marketing | 3 credits |
| International Marketing Research and Management | 3 credits |
| Marketing Strategy | 3 credits |
Major Electives (6 credits) Choose any two courses from the following: |
| Technology, Innovation and Global Enterprise | 3 credits |
| International Trade Financing | 3 credits |
| International Trade Operations | 3 credits |
| International Supply Chain Management | 3 credits |
| International Economics and Finance | 3 credits |
| Law and International Business | 3 credits |
| Intercultural Communication | 3 credits |
| International Communication | 3 credits |
| Management of Multinational Corporations | 3 credits |
*MKT 5100 (Internship) may be taken as an additional course as your free elective, but it cannot be taken to satisfy the requirements of the track.
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ad-mkt-sp22 | ad-mkt-sp22 | Advertising and Marketing Communication Track (effective Fall 2022)Required Courses (15 credits) |
| Advertising and Marketing Communications | 3 credits |
| Marketing Information for Decision-Making | 3 credits |
| Consumer Behavior | 3 credits |
| Digital Transformation of Marketing | 3 credits |
| Marketing Strategy | 3 credits |
Major Electives (9 credits) Choose 3 courses from the following |
| Media Planning | 3 credits |
| Advertising Creative Strategy and Tactics | 3 credits |
| Advertising account Management | 3 credits |
| Public Relations | 3 credits |
* | Special Topics in Advertising and Marketing Communications | 3 credits |
| Branding | 3 credits |
| Advertising Account Planning | 3 credits |
| Advertising Campaigns I: Ad Competition | 3 credits |
| Advertising Campaigns II: Ad Competition | 3 credits |
| Marketing Consulting Practicum | 3 credits |
The following courses do not count towards fulfilling the requirements for the Advertising track or the Marketing major. However, students interested in advertising may wish to consider taking one or more of the following: |
| Basic Graphic Communication: Design and Advertising Layout | 3 credits |
| Intermediate Graphic Communication: Layout and Pub Design | 3 credits |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. |
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digi-mkt-sp22 | digi-mkt-sp22 | Digital Marketing Track (effective Fall 2022)Required Courses (18 credits) |
| Marketing Information for Decision-Making | 3 credits |
| Consumer Behavior | 3 credits |
| Digital Transformation of Marketing | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Internet Marketing | 3 credits |
| Marketing Strategy | 3 credits |
Major Electives (6 credits) Choose two courses (6 credits) from the following, one of which must be a marketing (MKT) or international business (IBS) course. |
| Media Planning | 3 credits |
| Public Relations | 3 credits |
| International Supply Chain Management | 3 credits |
| Digital Advertising | 3 credits |
| Marketing Analytics | 3 credits |
* | Special Topics in Digital Marketing | 3 credits |
| Text Analytics for Marketing | 3 credits |
| Marketing Analytics with Big Data | 3 credits |
| Social Media Marketing and New Ventures | 3 credits |
| Marketing Consulting Practicum | 3 credits |
| Technology, Innovation, and the Global Enterprise | 3 credits |
| e-Business Technologies | 3 credits |
| Law and the Internet | 3 credits |
| Technology, Innovation, and Design in Entrepreneurship | 3 credits |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes.
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mkt-ana-sp22 | mkt-ana-sp22 | Marketing Analytics Track (effective Fall 2022)Required Courses (15 credits) |
| Marketing Information for Decision-Making | 3 credits |
| Consumer Behavior | 3 credits |
| Digital Transformation of Marketing | 3 credits |
| Marketing Analytics | 3 credits |
| Marketing Strategy | 3 credits |
Major Electives (19 credits) Choose three (3) courses of (3) three credits each from the following, two of which must be marketing (MKT) courses |
| Media Planning | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Internet Marketing | 3 credits |
| Text Analytics for Marketing | 3 credits |
| Marketing Analytics with Big Data | 3 credits |
* | Special Topics in Marketing Analytics | 3 credits |
| Independent Study | 3 credits |
| Foundations of Business Analytics | 3 credits |
/ | Data Mining for Business Analytics | 3 credits |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. |
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Minors for Business Major* Students pursuing a non-marketing major within the Zicklin School of Business may choose between a minor in marketing or international business. Each minor consists of 9 credits.
Marketing Choose any three courses (9 credits) from those offered by the Department of Marketing and International Business, except MKT 3000. The selection of courses should be based on the recognition that everyone, regardless of major, needs to engage in marketing, whether for oneself, one's business, one's product, or one's service. Accordingly, course selection should be based on an assessment of which courses will best further one's career goals. Note that most courses have pre or corequisites.
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Marketing Analytics The minor consists of 9 credits |
Required Courses (3 credits) |
| Marketing Analytics |
3 credits |
Elective Courses (6 credits) |
| Marketing Web Analytics and Intelligence | 3 credits |
| Internet Marketing (course title change to "Advanced Digital Marketing" effective Fall 2023) | 3 credits |
| Special Topics in Marketing Analytics * | 3 credits |
| Marketing Analytics with Big Data | 3 credits |
| Data Mining for Business Analytics | 3 credits |
* May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. |
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| International Business Principles | 3 credits |
Plus two of the following, keeping in mind that most of these courses have pre- or corequisites: |
| International Trade Operations | 3 credits |
| International Marketing | 3 credits |
| International Logistics | 3 credits |
| International Economics and Finance | 3 credits |
| Law and International Business | 3 credits |
| Management of Multinational Corporations | 3 credits |
**Optional second minors open only to students pursuing a major within the Zicklin School of Business.
†Marketing management majors (except those in the international marketing track) may elect the international business minor. They must substitute another international business course for MKT 3400 if used for the marketing management major. |
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Minors for Non-Business Major Students in the Weissman School of Arts and Sciences or in the Marxe School of Public and International Affairs who wish to take business courses may do so by declaring a minor in marketing or in international business. Before declaring the minor, they must complete either BUS 1001 (1 credit) or have previously completed BUS 1011 (3 credits). To be awarded the minor, students must have a GPA of 2.0 or more in the courses included in the minor. Eligibility to declare such a minor is restricted to students who have an overall GPA of 2.0 or more at the time they declare the minor. Courses that apply to the minor may not be used for any other requirement. This minor does not fulfill the requirement to complete a liberal arts minor. Students must choose three courses (9 credits) from the following: Anchor |
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Marketing |
| Marketing Foundations | 3 credits |
| International Business Principles | 3 credits |
| Advertising and Marketing Communications | 3 credits |
| Marketing |
ResearchInformation for Decision-Making | 3 credits |
| Consumer Behavior | 3 credits |
| Internet Marketing (course title change to "Advanced Digital Marketing" effective Fall 2023) | 3 credits |
| Marketing Analytics | 3 credits |
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| International Business Principles | 3 credits |
| International Trade Operations | 3 credits |
| International Supply Chain Management | 3 credits |
| International Economics | 3 credits |
| Law and International Business | 3 credits |
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