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The Master of Science in Marketing allows you to advance to the next level within the marketing function, in fields like media planning, communications strategy, account management, corporate (digital) marketing, and marketing research and analytics. The 30 credit program combines theoretical and practical approaches, left and right brain skills, to educate and connect the most talented and forward-thinking marketing executives of the future. Students take four core courses providing a solid basis of consumer decision making / insights and the strategic process and can then specialize in an area of choice. Students can choose a formal concentration in Marketing Analytics, Digital Marketing or International Business, or can choose electives offered by the Department of Marketing and International Business from other areas of interest based on their objectives. The MS in Marketing can also be completed in one calendar year of full-time study, whether it is begun in fall or spring.
MS in Marketing Program Learning Goals
| Ethics | Students will analyze ethical problems or situations and develop marketing responses that consider relevant ethical issues. |
| Communication Skills: Oral | Students will have the necessary oral communication skills to convey marketing ideas and information effectively and persuasively. |
| Communication Skills: Written | Students will have the necessary written communication skills to convey marketing ideas and information effectively and persuasively. |
| Consumer Behavior Theory | Students will understand and explain how consumer behavior influences key marketing decisions. |
| Marketing Strategy and Planning | Students will devise effective marketing strategies through the use of marketing techniques and tools. |
MS in Marketing Curriculum
| English Language Proficiency Requirements | ||||||||
| Students who completed their undergraduate education in a non-English speaking country will be required to take non-credit bearing modules in Grammar Troubleshooting and American English Pronunciation offered by the Division of Continuing and Professional Studies. These modules may be waived based on a waiver exams. The modules are not required for students who completed a four-year degree in an English speaking country. | ||||||||
Courses in Specialization (30 credits) Required (12 credits) | ||||||||
| Business Communication I | 1.5 credits | ||||||
| Marketing Research | 3 credits | ||||||
| Marketing Management | 3 credits | ||||||
| Consumer Behavior | 3 credits | ||||||
| Project-Based Marketing Consulting | 1.5 credits | ||||||
Electives (18 credits) Choose a total of 18 credits from any 9000-level courses in the Allen G. Aaronson Department of Marketing and International Business. Student can also choose from the following: | ||||||||
| Principles of Database Management Systems | 3 credits | ||||||
| Applied Regression Analysis | 3 credits | ||||||
| Multivariate Statistical Methods | 3 credits | ||||||
| Software Tools for Data Analysis (cross-listed as OPR 9750) | 3 credits | ||||||
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