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This bulletin is the official Baruch College Undergraduate Bulletin that all students should reference – do not reference the bulletin listed on the website of CUNY’s University Registrar. For curriculum questions, please contact the Dean’s Office of the applicable school.

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The Major in International Business

Baruch College has recognized international business as an important area of study for over 60 years. The International Business major builds on that history and provide students with a comprehensive understanding of international business principles as they apply in a business setting, expertise in a functional area (initially marketing or finance) within traditional business disciplines, appreciation and awareness of foreign cultures and practices in both business and social environments, knowledge of a second language to conduct business in a foreign country, and practical business experience in an international environment, i.e., the practicum project in the capstone course and possibly an international internship.

Students who graduate from this program will be some of the most well-rounded graduates because they have likely lived in a foreign country, learned a foreign language, worked on international projects, become an expert in a functional business area, and met the requirements of a Baruch BBA degree.

For a major in international business, students are required to take: (1) 21 credits of international-related courses (four core courses and three electives); (2) a three-course minor in either finance or marketing; and (3) a liberal arts minor in a foreign language.

Information on the major, the internship, and language courses can also be obtained from the Weissman Center for International Business, located in Room 810, 137 East 25th Street, telephone: 646-312-2070, and from Sarah Demetz ( telephone: 646-312-2073; sarah.demetz@baruch.cuny.edu).

Note: Liberal arts courses applied in this major will count towards the 54 business credit minimum instead of the 62 liberal arts credit minimum.


Required Courses (12 credits)

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MKT 3400

International Business Principles3 credits
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IBS 4200

International Markets, Cultures, and Institutions3 credits
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MGT 4880

Management of Multinational Corporations3 credits
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IBS 5750

International Competitiveness Capstone3 credits

Electives (9 credits)

Choose three additional courses from the following:

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MKT 4401

International Trade Financing3 credits
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MKT 4410

International Trade Operations3 credits
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MKT 4460

International Supply Chain Management3 credits
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COM 3069

Intercultural Communication3 credits
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LAW 3111

Law and International Business3 credits
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POL 3103

Political Economy3 credits 
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POL 3344

International Organizations3 credits
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IBS 3000

Technology, Innovation, and the Global Enterprise3 credits
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IBS 4093

Special Topics in International Business3 credits
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IBS 4094

Special Topics in International Business1.5 credits
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IBS 5000

Independent Study3 credits

Required Courses for Minor

Minor in Marketing (9 credits) 
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MKT 3605

Consumer Behavior3 credits
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MKT 4420

International Marketing Research and Management3 credits
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MKT 5750

Marketing Strategy3 credits 
OR
Minor in Finance (9 credits)
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FIN 3610

Corporate Finance3 credits
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FIN 3710

Investment Analysis

3 credits
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ECO 3250

International Economics and Finance3 credits

Language Requirement

The International Business major requires students to study a foreign language. Students will take 2 courses at the 3000 level and 1 course at the 4000 level (i.e., capstone class) in a foreign language. However, students who demonstrate proficiency in a second language via a test would not be required to study a second language.

Students who entered Baruch prior to Fall 2013 have the choice to opt-in to Pathways or to complete the set of general education requirements that is currently in place at the college (the Baruch Common Core). Under this latter set of requirements, students would pursue three foreign language courses (i.e., 2 at the 3000 level and 1 4000 level course) as a Tier III minor, unless they successfully complete a language proficiency test.

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Minors for Business Major*

Students pursuing a non-marketing major within the Zicklin School of Business may choose between a minor in marketing or international business. Each minor consists of 9 credits.

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Marketing
Choose any three courses (9 credits) from those offered by the Department of Marketing and International Business, except MKT 3000. The selection of courses should be based on the recognition that everyone, regardless of major, needs to engage in marketing, whether for oneself, one's business, one's product, or one's service. Accordingly, course selection should be based on an assessment of which courses will best further one's career goals. Note that most courses have pre or corequisites.


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Marketing Analytics

The minor consists of 9 credits
Required Courses (3 credits)
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MKT 4561

Marketing Analytics


3 credits

 Elective Courses (6 credits)
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MKT 4123

Marketing Web Analytics and Intelligence 3 credits
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MKT 4555

Internet Marketing

(course title change to "Advanced Digital Marketing" effective Fall 2023)

 3 credits
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MKT 4963

Special Topics in Marketing Analytics * 3 credits
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MKT 4630

Marketing Analytics with Big Data3 credits
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CIS 3920

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STA 3920

Data Mining for Business Analytics 3 credits

* May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes.


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International Business †

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MKT 3400

International Business Principles3 credits
Plus two of the following, keeping in mind that most of these courses have pre- or corequisites:
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MKT 4410

International Trade Operations3 credits
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MKT 4420

International Marketing3 credits
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MKT 4460

International Logistics3 credits
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ECO 3250

International Economics and Finance3 credits
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LAW 3111

Law and International Business3 credits
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MGT 4880

Management of Multinational Corporations3 credits

**Optional second minors open only to students pursuing a major within the Zicklin School of Business.

†Marketing management majors (except those in the international marketing track) may elect the international business minor. They must substitute another international business course for MKT 3400 if used for the marketing management major.


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Minors for Non-Business Major

Students in the Weissman School of Arts and Sciences or in the Marxe School of Public and International Affairs who wish to take business courses may do so by declaring a minor in marketing or in international business. Before declaring the minor, they must complete either BUS 1001 (1 credit) or have previously completed BUS 1011 (3 credits). To be awarded the minor, students must have a GPA of 2.0 or more in the courses included in the minor. Eligibility to declare such a minor is restricted to students who have an overall GPA of 2.0 or more at the time they declare the minor. Courses that apply to the minor may not be used for any other requirement. This minor does not fulfill the requirement to complete a liberal arts minor.

Students must choose three courses (9 credits) from the following:
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Marketing
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MKT 3000

Marketing Foundations3 credits
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MKT 3400

International Business Principles3 credits
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MKT 3520

Advertising and Marketing Communications3 credits
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MKT 3600

Marketing Information for Decision-Making 3 credits
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MKT 3605

Consumer Behavior3 credits
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MKT 4555

Internet Marketing

(course title change to "Advanced Digital Marketing" effective Fall 2023)

3 credits
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MKT 4561

Marketing Analytics3 credits

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International Business

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MKT 3400

International Business Principles3 credits
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MKT 4410

International Trade Operations3 credits
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MKT 4460

International Supply Chain Management3 credits
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ECO 3250

International Economics3 credits
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LAW 3111

Law and International Business3 credits

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