The Major in International BusinessBaruch College has recognized international business as an important area of study for over 60 years. The International Business major builds on that history and provide students with a comprehensive understanding of international business principles as they apply in a business setting, expertise in a functional area (initially marketing or finance) within traditional business disciplines, appreciation and awareness of foreign cultures and practices in both business and social environments, knowledge of a second language to conduct business in a foreign country, and practical business experience in an international environment, i.e., the practicum project in the capstone course and possibly an international internship. Students who graduate from this program will be some of the most well-rounded graduates because they have likely lived in a foreign country, learned a foreign language, worked on international projects, become an expert in a functional business area, and met the requirements of a Baruch BBA degree. For a major in international business, students are required to take: (1) 21 credits of international-related courses (four core courses and three electives); (2) a three-course minor in either finance or marketing; and (3) a liberal arts minor in a foreign language. Information on the major, the internship, and language courses can also be obtained from the Weissman Center for International Business, located in Room 810, 137 East 25th Street, telephone: 646-312-2070, and from Sarah Demetz ( telephone: 646-312-2073; sarah.demetz@baruch.cuny.edu). Note: Liberal arts courses applied in this major will count towards the 54 business credit minimum instead of the 62 liberal arts credit minimum.
Required Courses (12 credits) |
| International Business Principles | 3 credits |
| International Markets, Cultures, and Institutions | 3 credits |
| Management of Multinational Corporations | 3 credits |
| International Competitiveness Capstone | 3 credits |
Electives (9 credits) Choose three additional courses from the following: |
| International Trade Financing | 3 credits |
| International Trade Operations | 3 credits |
| International Supply Chain Management | 3 credits |
| Intercultural Communication | 3 credits |
| Law and International Business | 3 credits |
| Political Economy | 3 credits |
| International Organizations | 3 credits |
| Technology, Innovation, and the Global Enterprise | 3 credits |
| Special Topics in International Business | 3 credits |
| Special Topics in International Business | 1.5 credits |
| Independent Study | 3 credits |
Required Courses for Minor |
Minor in Marketing (9 credits) |
| Consumer Behavior | 3 credits |
| International Marketing Research and Management | 3 credits |
| Marketing Strategy | 3 credits |
OR |
Minor in Finance (9 credits) |
| Corporate Finance | 3 credits |
| Investment Analysis | 3 credits |
| International Economics and Finance | 3 credits |
Language Requirement The International Business major requires students to study a foreign language. Students will take 2 courses at the 3000 level and 1 course at the 4000 level (i.e., capstone class) in a foreign language. However, students who demonstrate proficiency in a second language via a test would not be required to study a second language. Students who entered Baruch prior to Fall 2013 have the choice to opt-in to Pathways or to complete the set of general education requirements that is currently in place at the college (the Baruch Common Core). Under this latter set of requirements, students would pursue three foreign language courses (i.e., 2 at the 3000 level and 1 4000 level course) as a Tier III minor, unless they successfully complete a language proficiency test. |
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Minors for Business Major* Students pursuing a non-marketing major within the Zicklin School of Business may choose between a minor in marketing or international business. Each minor consists of 9 credits.
Marketing Choose any three courses (9 credits) from those offered by the Department of Marketing and International Business, except MKT 3000. The selection of courses should be based on the recognition that everyone, regardless of major, needs to engage in marketing, whether for oneself, one's business, one's product, or one's service. Accordingly, course selection should be based on an assessment of which courses will best further one's career goals. Note that most courses have pre or corequisites.
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Marketing Analytics The minor consists of 9 credits |
Required Courses (3 credits) |
| Marketing Analytics |
3 credits |
Elective Courses (6 credits) |
| Marketing Web Analytics and Intelligence | 3 credits |
| Internet Marketing (course title change to "Advanced Digital Marketing" effective Fall 2023) | 3 credits |
| Special Topics in Marketing Analytics * | 3 credits |
| Marketing Analytics with Big Data | 3 credits |
| Data Mining for Business Analytics | 3 credits |
* May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes.
International Business † |
| International Business Principles | 3 credits |
Plus two of the following, keeping in mind that most of these courses have pre- or corequisites: |
| International Trade Operations | 3 credits |
| International Marketing | 3 credits |
| International Logistics | 3 credits |
| International Economics and Finance | 3 credits |
| Law and International Business | 3 credits |
| Management of Multinational Corporations | 3 credits |
**Optional second minors open only to students pursuing a major within the Zicklin School of Business.
†Marketing management majors (except those in the international marketing track) may elect the international business minor. They must substitute another international business course for MKT 3400 if used for the marketing management major.
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Minors for Non-Business Major Students in the Weissman School of Arts and Sciences or in the Marxe School of Public and International Affairs who wish to take business courses may do so by declaring a minor in marketing or in international business. Before declaring the minor, they must complete either BUS 1001 (1 credit) or have previously completed BUS 1011 (3 credits). To be awarded the minor, students must have a GPA of 2.0 or more in the courses included in the minor. Eligibility to declare such a minor is restricted to students who have an overall GPA of 2.0 or more at the time they declare the minor. Courses that apply to the minor may not be used for any other requirement. This minor does not fulfill the requirement to complete a liberal arts minor. Students must choose three courses (9 credits) from the following: Anchor |
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Marketing |
| Marketing Foundations | 3 credits |
| International Business Principles | 3 credits |
| Advertising and Marketing Communications | 3 credits |
| Marketing Information for Decision-Making | 3 credits |
| Consumer Behavior | 3 credits |
| Internet Marketing (course title change to "Advanced Digital Marketing" effective Fall 2023) | 3 credits |
| Marketing Analytics | 3 credits |
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| International Business Principles | 3 credits |
| International Trade Operations | 3 credits |
| International Supply Chain Management | 3 credits |
| International Economics | 3 credits |
| Law and International Business | 3 credits |