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Baruch College Wins 2013 CASE Educational Fundraising Award

Baruch Means Business Campaign Exceeds $150 Million Goal

NEW YORK, NY - June 19, 2013 - Baruch College was recently awarded the 2013 Educational Fundraising Award, an honor given by the Council for Advancement and Support of Education (CASE) to superior fundraising programs at educational institutions across the country.

Baruch College was selected to receive an Overall Performance Award based on the judges’ analysis of three years of fundraising data submitted to the Council for Aid to Education’s annual Voluntary Support of Education Survey (VSE). Baruch was selected as one of an exceptional group of colleges, universities, and independent schools recognized either for overall performance or overall improvement in fundraising.

“An award for superior overall performance can only happen if there is superior overall effort from every sector:students and faculty that create an intellectual environment that spurs donors to invest, a compelling vision led by the President and Deans, and a terrific fundraising staff that never let up, even in very dark economic times,” said Mark Gibbel, Vice President for College Advancement.

Baruch College raised more than $157 million, exceeding its $150 million fundraising goal and setting a new record for the number of individuals supporting the Baruch College Fund-6, 287. In addition, Baruch’s leadership giving club, 17 Lex Society, had a record number of annual members-551.

The Baruch Means Business campaign was created to support student excellence and opportunities, to strengthen the Zicklin School of Business, and to enhance the value of the Baruch degree. Lawrence Zicklin (’57 LHD [Hon.] ’99) and Lawrence J. Simon ('65) served as campaign co-chairs and received special recognition during the dinner for their leadership.

The Educational Fundraising Award recipients are evaluated by a volunteer panel of judges. When reviewing data profiles, the judging panel does not know the name of the institution tied to the data. Judges select winners based on a multitude of factors: the pattern of growth in total support (or adjusted total support if appropriate); evaluation of what contributed to the total support figure; overall breadth in program areas; pattern of growth in each program area; pattern of donor growth among alumni donors and other individual donors; impact of the 12 largest gifts on total support; total support in relation to the alumni/ae base; and the type of institution.

This year, 994 higher education institutions participated in the VSE survey. An independent data analyst narrowed the field to 412 institutions. Out of 412 colleges and universities considered, 68 higher education institutions won an award (35 in Overall Performance and 33 in Overall Improvement). The full list of winners is posted on the CASE website.

In the course of the Baruch Means Business Campaign, there were over 180 gifts made at $100,000. The generosity of donors created more than 95 new scholarships for students, endowments of three departments, an endowed center, and four endowed faculty chairs. In addition, donor gifts supported the naming of more than 19 classrooms, two conference rooms, and a variety of campus centers that enhance the education experience for students.

The silent phase of the campaign began on January 1, 2007. Baruch's academic leaders, faculty, volunteers, and advancement team secured leadership gifts that provided the foundation for the overall success of the campaign. These gifts came from BCF trustees, key volunteers, and the College's most generous and engaged donors.

The public launch was made at the annual Bernard Baruch Dinner on April 28, 2009, where the campaign objectives were unveiled. The campaign focused on three primary areas: Student Excellence and Opportunity; Building Our National Reputation; and Enhancing the Value of a Baruch Degree.

Some of the key milestones that occurred during the course of the Baruch Means Business campaign include:

  • In 2007, the largest capital campaign in Baruch’s history begins with one of its first, and largest, gift from Lawrence Zicklin (’57 LHD [Hon.] ’99) and his wife Carol.
  • In 2008, David Krell (MBA ’71) establishes The David Krell Chair in Finance and Economics. Endowed Chairs allow a professor to conduct research, to work closely with junior faculty members in their research, and to co-author professional papers. In 2011, the Valetin Lizana y Parrague Chair of Latin American Studies is created by Hedwig Feit.
  • Baruch unveils Studio H, a state-of-the-art journalism laboratory to bring cutting-edge technological capabilities into the classroom. The facility is made possible by Ruth Ann (LHD [Hon.] ’11) and William F. (’68, DCS [Hon.] ’11) Harnisch.
  • School of Public Affairs (SPA) receives a gift from Baruch alumna Amelia Hagedorn (’58) of $1 million to support scholarships and paid internships for undergraduate and graduate students in SPA, as well as general support for SPA and the College.
  • In 2009, the campaign goes public. Baruch College publicly announces the most ambitious campaign in its history, Baruch Means Business, at the 20th annual Bernard Baruch Dinner, having already secured $96 million in gifts and pledges.
  • In 2010, Mitchel B. Wallerstein became the 7th President of Baruch College and will lead the effort to ensure Baruch continues to provide a quality and affordable education for bright and deserving students, by focusing the final phase of the campaign (Baruch Means Business 2.0) on raising funds for scholarships, faculty support, a student center, residence hall, global outreach efforts and the creation of a pedestrian plaza on 25th street.
  • In 2011, the Department of Marketing and International Business is dedicated. Allen G. Aaronson (’48) as he makes a generous gift to rename the department as the Allen G. Aaronson Department of Marketing and International Business.
  • In 2011, Lawrence J. Simon ('65) and his wife Sandra provide an infusion of flexible funds, and in recognition of this donation and his accomplishments as BCF president, the College names the largest conference room in the Newman Vertical Campus in their honor.
  • More than 46% of undergraduates receive need-based financial assistance. Thanks to the Baruch Means Business campaign, the Baruch College Fund provided scholarship aid to more than 600 students with an average scholarship amount of $3,149.
  • In early 2013, with the generous support from donors Daniel Clivner (’85) and Lawrence Field (’52, DCS [Hon.] ’11), Baruch College officially opens the Interim Pedestrian Plaza on 25th Street.




About Baruch College:

Baruch College is a senior college in the City University of New York (CUNY) with a total enrollment of more than 17,000 students, who represent 160 countries and speak more than 100 languages. Ranked among the top 15% of U.S. colleges and the No. 5 public regional university, Baruch College is regularly recognized as among the most ethnically diverse colleges in the country. As a public institution with a tradition of academic excellence, Baruch College offers accessibility and opportunity for students from every corner of New York City and from around the world. For more about Baruch College, go to



Manny Romero, (646) 660-6141,

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