Amitai Touval

Amitai Touval

Lecturer Doc Sch

Zicklin School of Business

Department: Allen Aaronson Dept of Mkt/IB

Areas of expertise: Teaching marketing to undergraduate and graduate students

Email Address: Amitai.Touval@baruch.cuny.edu

Amitai Touval received his PhD in Cultural Anthropology from Brown University. He published a number of articles based on his fieldwork in Leipzig, Germany, and a peer-reviewed book, An Anthropological Study of Anthropology: The Innkeeper and the Guest (2017).

From 2013-2020, he was responsible for ITAP International’s social media marketing and contributed to projects requiring instructional design. He has helped create ITAP’s business partnering program for an international bank, 2016-2019. In 2020, he assisted in ITAP’s transition to new ownership.

He has been teaching marketing at Baruch since Fall 2011, including Baruch's International Executive Program in Taipei and Singapore. He was an invited speaker at the Honors College Program, the Institute for Ethical Leadership, Rutgers University, and taught marketing and organizational development at Northwest University, Xi'an.

Education

Ph.D., Cultural Anthropology, Brown University Providence RI

B.A., European History, Bowdoin College Brunswick ME

SemesterCourse PrefixCourse NumberCourse Name
Spring 2024MKT3605Consumer Behavior
Spring 2024MKT3605Consumer Behavior
Fall 2023MKT3605Consumer Behavior
Fall 2023MKT3605Consumer Behavior
Spring 2023MKT9703Marketing Management
Spring 2023MKT3605Consumer Behavior
Fall 2022MKT3000Marketing Foundations
Fall 2022MKT9703Marketing Management
Fall 2022MKT3605Consumer Behavior
Summer 2022MKT3605Consumer Behavior
Spring 2022MKT9703Marketing Management
Spring 2022MKT9703Marketing Management
Fall 2021MKT9703Marketing Management
Summer 2021MKT3605Consumer Behavior
Spring 2021MKT3000Marketing Foundations
Fall 2020COM4010Public Relations Campaigns
Fall 2020MKT3605Consumer Behavior
Spring 2020MKT3605Consumer Behavior
Fall 2019MKT3605Consumer Behavior
Fall 2019MKT3000Marketing Foundations
Spring 2019MKT9703Marketing Management
Spring 2019MKT3000Marketing Foundations
Fall 2018MKT3605Consumer Behavior
Fall 2018MKT3000Marketing Foundations
Spring 2018MKT3605Consumer Behavior
Fall 2017MKT3000Marketing Foundations
Spring 2017MKT3600Marketing Research
Fall 2016MKT3600Marketing Research
Spring 2016MKT9702Marketing Research
Fall 2015MKT3600Marketing Research
Spring 2015MKT9702Marketing Research
Fall 2014MKT9702Marketing Research
Fall 2014MKT9702Marketing Research
Spring 2014MKT9702Marketing Research
Fall 2013MKT9702Marketing Research
Spring 2013MKT9766Intl Marketing Management
Spring 2013MKT9766Intl Marketing Management
Spring 2013MKT9702Marketing Research
Fall 2012MKT9766Intl Marketing Management
Spring 2012MKT9766Intl Marketing Management
Fall 2011MKT9766Intl Marketing Management

Books

Touval, A. (2017). The Innkeeper and the Guest: An Anthropological Study of Hospitality.

Journal Articles

Touval, A. (2023). The East German Intelligentsia and the Chronotopes of a Lost Utopia. History and Anthropology,

Touval, A. (2017). Culture, Power and Applied Anthropology in a Corporate Setting. The Political Anthropologist,

Touval, A. (2014). Peripheral Observations as a Source of Innovation. Urbanities, 4(2). 100-103.

(2013). Local Knowledge of Elites as a Basis for Comparing Political Systems. Anthropology of East European Review,

Touval, A. (2011). The Pastoral, Nostalgia, and Political Power in Leipzig, Germany. Urbanities, 1(1). 43-53.

Touval, A. (2005). The Coping Strategy of Women Members of the Former East German Intelligentsia. Journal of the Society for the Anthropology of Europe, 5(2). 13-20.

Media Contributions

Touval, A. (2011). Guest Commentary: Can Corporate Culture Enable Fraud?.

Touval, A. (2011). Corruption in the Assignment of Bankruptcy Cases in Germany?.

Touval, A. (2010). Invoicing Fraud or Incompetence? How to Distinguish Between the Two When Faced with a Questionable Case.

Touval, A. (2010). BlackBerries in the Operating Room? Let’s Leave Them Outside!.

Touval, A. (2006). Cultural Awareness and Ethical Conduct.

Touval, A. (2006). Compliance and the Perception of Victimization.

Presentations

Touval, A. (2014, October 16). Applied Anthropology: Drawing on Geert Hofstede’s Framework to Help Businesses Succeed. Singapore: Management Development Institute of Singapore (MDIS),.

Touval, A. (2013, August 6). ITAP’s Social Media Activities. Annual Conference. San Francisco, CA: ITAP Global Alliance.

Touval, A. (2013, April 29). The Anthropology of Hospitality: The Case of an Innkeeper in Leipzig. Taipei, Taiwan: Department of Ethnology, National Chengchi University.

Touval, A. (2013, March 31). East German Authoritarianism: Its Uses and Meanings to Leipzig’s Current and Deposed Elite. 2013 Annual SOYUZ Symposium , Authoritarianism and Beyond? Lessons from Postsocialist Societies. New York, NY: Harriman Institute, Columbia University.

Touval, A. (2013, February 28). The Sacred in the Narratives of East German Politicians. 7th Annual Telos Conference: Religion and Politics in a Post-Secular World. New York, NY

Touval, A. (2012, December 31). A Deposed Elite’s Response to Judgement and Its Premises. Local Memory, Global Ethics, Justice: The Politics of Historical Dialogue in Contemporary Society. : Columbia University.

Touval, A. (2012, March 12). Urban Anthropology. Ida Susser’s graduate seminar. : CUNY Graduate Center.

Touval, A. (2012, April 28). Autobiographies and Photographic Collages in the Aftermath of Regime Change. Rethinking Inheritance Conference. New York, NY: The New School of Social Research.

Touval, A. (2011, November 10). Business Ethics Solutions: Opportunities for Growth. : ITAP International Annual Conference.

Touval, A. (2011, February 25). How Familiarity with Operations Can Help You Find a Job. : Bowdoin Career Advisory Network and Bowdoin Alumni Network.

Touval, A. (2010, December 1). Ethics, Leadership, and Cultural Competence. Piscataway, NJ: Honors College Program, the Institute for Ethical Leadership, Rutgers University.

Touval, A. (2010, May 20). Leveraging the Warning Signs of Fraud. : ECOA, the Ethics and Compliance Officer Association.

College

Committee NamePosition RoleStart DateEnd Date
Majors and Minors FairFaculty AdvisorPresent
Strategic Plan for Baruch College: Focusing on excellenceAttendee, MeetingPresent
Strategic Planning for Baruch CollegeAttendee, MeetingPresent
Search Committees Committee MemberPresent
Developing MKT 9703 for a new Online MBA ProgramCommittee MemberPresent
Strategic Planning CommitteeCommittee MemberPresent
Developing MKT 9703 for a new online MS in Marketing Program Committee MemberPresent
The American Marketing Association of BaruchAttendee, MeetingPresent
Committee on Social AffairsCommittee MemberPresent
Continuous Improvement CommitteeCommittee MemberPresent
2024 Academic FairFaculty Advisor4/14/2024
Search CommitteeCommittee Chair2/2/2024
Consumer Behavior, MKT 3605Committee Member7/31/2022

Public

OrganizationPosition RoleOrganization StateOrganization CountryStart DateEnd DateAudience
HillelGuest SpeakerNew YorkUnited States3/20/2023PresentLocal