Amitai Touval
Lecturer Doc Sch
Zicklin School of Business
Department: Allen Aaronson Dept of Mkt/IB
Areas of expertise: Teaching marketing to undergraduate and graduate students
Email Address: Amitai.Touval@baruch.cuny.edu
- Biography
- Teaching
- Research and Creative Activity
- Grants
- Honors and Awards
- Service
Amitai Touval received his PhD in Cultural Anthropology from Brown University. He published a number of articles based on his fieldwork in Leipzig, Germany, and a peer-reviewed book, An Anthropological Study of Anthropology: The Innkeeper and the Guest (2017).
From 2013-2020, he was responsible for ITAP International’s social media marketing and contributed to projects requiring instructional design. He has helped create ITAP’s business partnering program for an international bank, 2016-2019. In 2020, he assisted in ITAP’s transition to new ownership.
He has been teaching marketing at Baruch since Fall 2011, including Baruch's International Executive Program in Taipei and Singapore. He was an invited speaker at the Honors College Program, the Institute for Ethical Leadership, Rutgers University, and taught marketing and organizational development at Northwest University, Xi'an.
Education
Ph.D., Cultural Anthropology, Brown University Providence RI
B.A., European History, Bowdoin College Brunswick ME
Books
Touval, A. (2017). The Innkeeper and the Guest: An Anthropological Study of Hospitality.
Journal Articles
Touval, A. (2023). The East German Intelligentsia and the Chronotopes of a Lost Utopia. History and Anthropology,
Touval, A. (2017). Culture, Power and Applied Anthropology in a Corporate Setting. The Political Anthropologist,
Touval, A. (2014). Peripheral Observations as a Source of Innovation. Urbanities, 4(2). 100-103.
(2013). Local Knowledge of Elites as a Basis for Comparing Political Systems. Anthropology of East European Review,
Touval, A. (2011). The Pastoral, Nostalgia, and Political Power in Leipzig, Germany. Urbanities, 1(1). 43-53.
Touval, A. (2005). The Coping Strategy of Women Members of the Former East German Intelligentsia. Journal of the Society for the Anthropology of Europe, 5(2). 13-20.
Media Contributions
Touval, A. (2011). Guest Commentary: Can Corporate Culture Enable Fraud?.
Touval, A. (2011). Corruption in the Assignment of Bankruptcy Cases in Germany?.
Touval, A. (2010). Invoicing Fraud or Incompetence? How to Distinguish Between the Two When Faced with a Questionable Case.
Touval, A. (2010). BlackBerries in the Operating Room? Let’s Leave Them Outside!.
Touval, A. (2006). Cultural Awareness and Ethical Conduct.
Touval, A. (2006). Compliance and the Perception of Victimization.
Presentations
Touval, A. (2014, October 16). Applied Anthropology: Drawing on Geert Hofstede’s Framework to Help Businesses Succeed. Singapore: Management Development Institute of Singapore (MDIS),.
Touval, A. (2013, August 6). ITAP’s Social Media Activities. Annual Conference. San Francisco, CA: ITAP Global Alliance.
Touval, A. (2013, April 29). The Anthropology of Hospitality: The Case of an Innkeeper in Leipzig. Taipei, Taiwan: Department of Ethnology, National Chengchi University.
Touval, A. (2013, March 31). East German Authoritarianism: Its Uses and Meanings to Leipzig’s Current and Deposed Elite. 2013 Annual SOYUZ Symposium , Authoritarianism and Beyond? Lessons from Postsocialist Societies. New York, NY: Harriman Institute, Columbia University.
Touval, A. (2013, February 28). The Sacred in the Narratives of East German Politicians. 7th Annual Telos Conference: Religion and Politics in a Post-Secular World. New York, NY
Touval, A. (2012, December 31). A Deposed Elite’s Response to Judgement and Its Premises. Local Memory, Global Ethics, Justice: The Politics of Historical Dialogue in Contemporary Society. : Columbia University.
Touval, A. (2012, March 12). Urban Anthropology. Ida Susser’s graduate seminar. : CUNY Graduate Center.
Touval, A. (2012, April 28). Autobiographies and Photographic Collages in the Aftermath of Regime Change. Rethinking Inheritance Conference. New York, NY: The New School of Social Research.
Touval, A. (2011, November 10). Business Ethics Solutions: Opportunities for Growth. : ITAP International Annual Conference.
Touval, A. (2011, February 25). How Familiarity with Operations Can Help You Find a Job. : Bowdoin Career Advisory Network and Bowdoin Alumni Network.
Touval, A. (2010, December 1). Ethics, Leadership, and Cultural Competence. Piscataway, NJ: Honors College Program, the Institute for Ethical Leadership, Rutgers University.
Touval, A. (2010, May 20). Leveraging the Warning Signs of Fraud. : ECOA, the Ethics and Compliance Officer Association.
| Honor / Award | Organization Sponsor | Date Received | Description |
|---|---|---|---|
| Certificate of Completion: Data Storytelling: From Numbers to Narratives | National Association of Advertisers | 2026-04-04 | Data Storytelling: From Numbers to Narratives In today's economy, effective data communication is not just a perk but a necessity. It goes beyond turning data into visuals; it involves captivating your audience with a narrative and transforming numbers into a compelling story. Data Storytelling: From Numbers to Narratives equips you with crucial skills to articulate your insights through persuasive and unforgettable data stories. Narratives produce more influence than raw statistics and endure longer than visually appealing charts. When done right, data stories can influence decisions and drive change. This course stands out by not only focusing on data visualization but also emphasizing the influential power of narrative and psychology in data storytelling. Discover how to seamlessly integrate the three central elements of data storytelling — data, narrative, and visuals and combine them for maximum effectiveness. Learning Experience This is a multi-media format course and is fully interactive. It provides real-world practitioner-led learning. Active course participation is required and includes knowledge checks, activities, assessments, and resources/tools. Who is this Course For? o B2B and B2C marketers: junior to mid-level marketers seeking to enhance storytelling skills for strategic influence o Senior marketing professionals: senior-level marketers aiming for a comprehensive refresher and advanced insights o Data analysts and scientists: professionals in analytics translating data insights into compelling narratives o Content creators and strategists, business strategists and owners, and communication and presentation specialists Learning Objectives 1. Understand the importance of data storytelling and how the brain processes factual information versus narrative content 2. Leverage your data to develop insights that serve as the foundation for your data story 3. Apply the key elements of a narrative to craft a compelling data story 4. Use your data story to create impactful visuals that convey your recommendation |
| Certificate of Completion: Introduction to MarTech | Association of National Advertisers | 2026-02-17 | In this introductory Marketing Technology (MarTech) course, discover how to e¿ectively navigate the crowded and rapidly evolving MarTech landscape. Understand the definition, scope, and historical evolution of MarTech and its crucial role in transforming marketing strategies and customer relationships. Learn to identify and utilize essential MarTech tools, integrating them seamlessly into your marketing and business operations. This course o¿ers practical insights into navigating the vast MarTech ecosystem, understanding its components, and leveraging its advantages while overcoming challenges, equipping you with the skills to conduct more precise, e¿icient, and impactful marketing campaigns. |
College
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| Baruch Scholars Program | Reader | Present | |
| Continuous Improvement Committee | Committee Member | Present | |
| Flag bugs on Baruch's website | community member | Present | |
| Committee on Social Affairs | Committee Member | Present | |
| MSCHE Standard I Working Group: Mission & Goals | Committee Member | Present | |
| Baruch College's Strategic Plan | Attendee, Meeting | 5/6/2026 | |
| Transfer Initiative Information Sessions | Attendee, Meeting | 3/27/2026 | |
| Baruch College Midpoint Strategic Planning | Attendee, Meeting | 2/6/2026 | |
| Conduct Teaching Observation | Faculty Mentor | 10/24/2025 | |
| Anti-Semitism Studies Center Fellowship | Faculty Advisor | 10/17/2025 | |
| Networking event for graduate students in Zicklin's online programs | Attendee, Meeting | 6/6/2025 | |
| Strategic Planning Committee | Committee Member | 3/28/2025 | |
| Substitute teaching for a colleague | Substitute Lecturer | 2/28/2025 | |
| Taking over a class from a faculty who suddenly withdrew | Teach in place of a colleague | 12/10/2024 | |
| First Year Program | Faculty | 12/10/2024 | |
| Developing MKT 9703 for a new online MS in Marketing Program | Committee Member | 5/31/2024 | |
| Switch classes to accommodate colleague | Colleague | 5/15/2024 | |
| Developing MKT 9703 for a new Online MBA Program | Committee Member | 4/30/2024 | |
| 2024 Academic Fair | Faculty Advisor | 4/14/2024 | |
| Shared template with selection committee chair | Colleague | 3/8/2024 | |
| Search Committee | Committee Chair | 2/2/2024 | |
| The American Marketing Association of Baruch | Attendee, Meeting | 11/16/2023 | |
| Majors and Minors Fair | Faculty Advisor | 10/26/2023 | |
| Strategic Plan for Baruch College: Focusing on excellence | Attendee, Meeting | 9/14/2023 | |
| Strategic Planning for Baruch College | Attendee, Meeting | 8/31/2023 | |
| Strategic Planning | Attendee, Meeting | 3/20/2023 | |
| Search Committees | Committee Member | 2/1/2023 | |
| Consumer Behavior, MKT 3605 | Committee Member | 7/31/2022 |
Professional
| Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
|---|---|---|---|---|---|---|
| Home Cultures: The Journal of Architecture, Design and Domestic Space | Reviewer, Journal Article | 12/1/2025 | Present | International |
Public
| Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
|---|---|---|---|---|---|---|
| Hillel | Guest Speaker | New York | United States | 3/20/2023 | Present | Local |
| Brown University | Guest Speaker | Rhode Island | 1/16/2025 | 1/16/2025 | International |