Andreas F. Grein
Professor
Zicklin School of Business
Department: Allen Aaronson Dept of Mkt/IB
Areas of expertise: Marketing and International Business
Email Address: andreas.grein@baruch.cuny.edu
> View CV- Biography
- Teaching
- Research and Creative Activity
- Grants
- Honors and Awards
- Service
Andreas (Andy) Grein, PhD, is Professor of Marketing and International Business at Baruch College. He has worked briefly in personnel recruitment and the pharmaceutical industry as well as extensively in the delivery of graduate programs in the Zicklin School of Business. He has taught overseas in Austria, France, Hong Kong, Singapore, and Taiwan. His research interests encompass marketing strategies in the automobile industry, international advertising, the changing patterns of national competitiveness, and ethics in international marketing. Dr. Grein has published in numerous journals, including the Journal of International Business Studies, the Journal of International Marketing, the Journal of Macromarketing, and the Journal of Current Issues and Research in Advertising. He earned his MIB (Master of International Business) from the University of South Carolina and his PhD from New York University. Professor Grein was the recipient of the Baruch College Presidential Award for Distinguished Teaching in 2008 and has also received teaching awards from the Zicklin School of Business and NYU.
Education
Ph.D., Marketing, New York University
MIB, International Business, University of South Carolina
BBA, Business Administration, University of New Brunswick
| Semester | Course Prefix | Course Number | Course Name |
|---|---|---|---|
| Spring 2024 | ZEP | 9720 | Perspectives on Global Busines |
| Spring 2023 | IBS | 9793 | Spec Topic Intl Busn |
| Spring 2023 | IBS | 9793 | Spec Topic Intl Busn |
| Spring 2022 | IBS | 9793 | Spec Topic Intl Busn |
| Fall 2021 | MKT | 9766 | Intl Marketing Management |
| Spring 2021 | IBS | 9793 | Spec Topic Intl Busn |
| Spring 2021 | MKT | 4420 | International Marketing |
| Fall 2020 | MKT | 9766 | Intl Marketing Management |
| Spring 2020 | BUS | 1011 | Business Fundamentals |
| Spring 2020 | IBS | 9793 | Spec Topic Intl Busn |
| Fall 2019 | BUS | 1011 | Business Fundamentals |
| Spring 2019 | BUS | 9601 | Business Consulting |
| Spring 2019 | BUS | 1011 | Business Fundamentals |
| Spring 2018 | BUS | 1011 | Business Fundamentals |
| Spring 2018 | BUS | 9600 | Current Topics in Business |
| Fall 2017 | BUS | 1011 | Business Fundamentals |
| Spring 2017 | BUS | 9600 | Current Topics in Business |
| Spring 2017 | BUS | 1000 | Introduction to Business |
| Spring 2016 | BUS | 9600 | Current Topics in Business |
| Spring 2016 | MKT | 9703 | Marketing Management |
| Spring 2016 | MKT | 97030 | Marketing Management |
| Fall 2015 | MKT | 9703 | Marketing Management |
| Spring 2015 | MKT | 9703 | Marketing Management |
| Spring 2015 | MKT | 9766 | Intl Marketing Management |
| Spring 2015 | MKT | 97030 | Marketing Management |
| Fall 2014 | BUS | 9600 | Current Topics in Business |
| Fall 2014 | MKT | 9703 | Marketing Management |
| Spring 2014 | MKT | 9703 | Marketing Management |
| Spring 2014 | MKT | 97030 | Marketing Management |
| Fall 2013 | MKT | 97030 | Marketing Management |
| Fall 2013 | IBS | 9760 | Intl Bus Analysis |
| Fall 2013 | MKT | 9703 | Marketing Management |
| Spring 2013 | BUS | 9600 | Current Topics in Business |
| Spring 2013 | MKT | 5750 | Marketing Strategy |
| Spring 2013 | FIN | 9891 | Special Topics in Investments |
| Spring 2013 | IBS | 9760 | Intl Bus Analysis |
| Fall 2012 | MKT | 9703 | Marketing Management |
| Fall 2012 | MKT | 9703 | Marketing Management |
| Spring 2012 | MKT | 5750 | Marketing Strategy |
| Spring 2012 | FIN | 9790 | Seminar in Finance |
| Spring 2012 | MKT | 9766 | Intl Marketing Management |
| Fall 2011 | MKT | 9703 | Marketing Management |
| Fall 2011 | MKT | 5750 | Marketing Strategy |
| Spring 2011 | IBS | 9760 | Intl Bus Analysis |
| Spring 2011 | FIN | 9792 | Advanced Corporate Finance |
| Spring 2011 | MKT | 5750 | Marketing Strategy |
| Fall 2010 | MKT | 9703 | Marketing Management |
| Fall 2010 | MKT | 9703 | Marketing Management |
| Spring 2010 | IBS | 9760 | Intl Bus Analysis |
| Fall 2009 | MKT | 9703 | Marketing Management |
| Fall 2009 | MKT | 9703 | Marketing Management |
| Fall 2009 | MKT | 9703 | Marketing Management |
| Fall 2009 | MKT | 9703 | Marketing Management |
| Spring 2009 | MKT | 9703 | Marketing Management |
| Spring 2009 | FIN | 9790 | Seminar in Finance |
| Spring 2009 | MKT | 9703 | Marketing Management |
| Fall 2008 | MKT | 5000 | Independent Study Marketing I |
| Fall 2008 | MKT | 9703 | Marketing Management |
| Fall 2008 | MKT | 9703 | Marketing Management |
| Spring 2008 | MKT | 9703 | Marketing Management |
| Spring 2008 | MKT | 9703 | Marketing Management |
| Fall 2007 | MKT | 3000 | Marketing Foundations |
| Fall 2007 | MKT | 5750 | Marketing Strategy |
| Spring 2007 | MKT | 5750 | Marketing Strategy |
| Fall 2006 | MKT | 5750 | Marketing Strategy |
| Fall 2006 | IBS | 9760 | Intl Bus Analysis |
| Spring 2006 | MKT | 5750 | Marketing Strategy |
| Fall 2005 | MKT | 5750 | Marketing Strategy |
| Spring 2005 | MKT | 5750 | Marketing Strategy |
| Fall 2004 | MKT | 5750H | Honors - Marketing Strategy |
| Fall 2004 | IBS | 9760 | Intl Bus Analysis |
| Fall 2004 | MKT | 5750 | Marketing Strategy |
| Fall 2004 | MKT | 3400 | Intl Business Princ |
| Spring 2004 | MKT | 3400 | Intl Business Princ |
| Spring 2004 | MKT | 5750 | Marketing Strategy |
| Spring 2004 | MKT | 5750H | Honors - Marketing Strategy |
| Fall 2003 | MKT | 5750 | Marketing Strategy |
| Fall 2003 | IBS | 9760 | Intl Bus Analysis |
| Spring 2003 | IBS | 9760 | Intl Bus Analysis |
| Fall 2002 | IBS | 9760 | Intl Bus Analysis |
| Fall 2001 | IBS | 9760 | Intl Bus Analysis |
Journal Articles
(2019). “We don’t all see it the same way”: The biasing effects of country-of-origin and preference reversals on product evaluation. European Journal of Marketing,
(2011). The Impact of Negative Information on Perceptions of Own Country Products: a New Perspective on Country of Origin and Its Influence on Consumer Behavior. ACR North American Advances,
(2011). The impact of market reforms and economic conditions on marketing in Russia. International Studies of Management & Organization, 41(4). 51--64.
(2010). A dynamic analysis of country clusters, the role of corruption, and implications for global firms. East-West Journal of Economics and Business, 13(2). 33--60.
(2009). Think glocally, act glocally: A culture-centric comment on Leung, Bhagat, Buchan, Erez and Gibson (2005). Journal of International Business Studies, 40(2). 237--254.
(2009). Gaining advantage through global learning hubs. Journal of Practical Global Business, 8. 19--41.
(2008). Learning from Global Cities. MIT Sloan Management Review, 49(4).
(2007). Voluntary codes of ethical conduct: Group membership salience and globally integrated marketing communications perspectives. Journal of Macromarketing, 27(3). 289--302.
(2001). Integration and responsiveness: Marketing strategies of Japanese and European automobile manufacturers. Journal of International Marketing, 9(2). 19--50.
(2000). The impact of market similarity on international marketing strategies: The automobile industry in Western Europe. Thunderbird International Business Review, 42(2). 167--186.
(1999). Agency perceptions and practices on global IMC. Journal of Advertising Research, 39(1). 7--7.
(1999). The role of agency-client integration in integrated marketing communications: A complementary agency theory-interorganizational perspective. Journal of Current Issues & Research in Advertising, 21(1). 1--12.
(1999). Global Competition and Capacity Utilization in the Automobile Industry: Effects on America's Big Three Producers. GLOBAL OUTLOOK-NEW YORK-, 11. 33--50.
(1998). Strategic responses to market globalisation among advertising agencies. International Journal of Advertising, 17(3). 301--319.
(1996). Economic performance over time: Does porter's diamond hold at the national level?. The International Executive, 38(3). 303--322.
(1996). Globally integrated marketing communications. Journal of Marketing Communications, 2(3). 141--158.
(1996). Globally Integrated Marketing Communications. The ABC's of IMC, 52-69.
(1992). Patterns of convergence and divergence among industrialized nations: 1960-1988. Journal of International Business Studies, 23(4). 773--787.
Media Contributions
(2007). National Public Radio.
(2006). National Public Radio.
Presentations
Grein, A. (2019, January 24). Nations and global firms: CSR, ethics and increasing nationalism. Invited faculty lecture. Paris, France: Universite Paris Diderot - Paris 7.
Grein, A., Craig, C. S., & Goren-Gulek, B. (2019, January 18). Global brand management: The role of trust. Invited class lecture. Paris, France: Universite Paris Diderot - Paris 7.
Grein, A. (2016, July 10). Doctoral consortium presenter and discussant. China Marketing International Conference. Qingdao, China
Grein, A., Craig, C. S., & Goren, B. (2016, July 10). Global brand management: Marketing capabilities factors and performance in Asia and the United States. China Marketing International Conference. Qingdao, China: China Marketing International Conference.
Grein, A. (2016, July 10). Track Chair, Marketing Stratetgy. China Marketing International Conference. Qingdao, China
Grein, A., Craig, C. S., & Goren, B. (2016, June 29). Global brand management: Marketing capabilities and performance in three regions. Academy of International Business Annual Conference. New Orleans: Academy of International Business.
Grein, A., Craig, C. S., & Bahriye, G. (2015, July 26). Global brand strategy - A resourcedbased view: Critical differences between Asia, Europe and the US. China Marketing International Conference 2015. Xi'an, China: Xi'an Jiaotong University; City University of HK.
Grein, A. (2015, July 31). Track Chair, Marketing Strategy. China Marketing International Conference. Xi'an China
Grein, A. (2014, July 31). Track Chair, Marketing Strategy. China Marketing International Conference. Wuhan, China: U of South Carolina, City University of Hong Kong, National Taiwan University of Science and Technology, Huazhong University of Science and Technology.
Bawa, K., Grein, A., Mathur, P., Mohan, K., & Sajeesh, S. (2013, April 5). Using the iPad to Support Faculty Teaching, Research and Service. Teaching and Technology Conference. Baruch College, New York: CUNY.
Gould, S., Chao, C., Grein, A., & Semaan, R. (2012, July 2). The Biasing Effects of Country-of-Origin: A cross-cultural Application of Preference Reversals. Annual Meeting. Washington, DC: Academy of International Business.
Grein, A., & Gould, S. (2011, October 27). An Interpretive Study of a Morally Ambivalent Decision Scenario in International Marketing: The Role of the Self-Reference Criterion. International Conference Promoting Business Ethics. New York, NY: St. John's University.
Semaan, R., Chao, C., & Grein, A. (2010, October 7). The Impact of Negative Information on Perceptions of Own Country Products: A New Perspective on Country of Origin and its Influence on Consumer Behavior. Jacksonville, FL: Association for Consumer Research.
Chao, C., Semaan, R., & Grein, A. (2010, June 29). The Impact of Negative Information on Perceptions of Own Country Products: A New Perspective on Coutnry of Origin and its Influence on Consumer Behavior. Rio de Janeiro, Brazil: Academy of International Business.
Chao, C., Semaan, R., & Grein, A. (2010, June 29). The Impact of Negative Information on Perceptions of Own Country Products: A New Perspective on Coutnry of Origin and its Influence on Consumer Behavior. Rio de Janeiro, Brazil: Academy of International Business.
Semaan, R., Chao, C., & Grein, A. (2010, October 7). The Impact of Negative Information on Perceptions of Own Country Products: A New Perspective on Country of Origin and its Influence on Consumer Behavior. Jacksonville, FL: Association for Consumer Research.
Grein, A., Sethi, S., & Tatum, L. (2008, September 7). A Dynamic Analysis of Country Clusters, the Role of Corruption, and Implications for Global Firms. The Patterns of Corruption in the 21st Century. Athens, Greece: Institute of International Economic Relations.
Grein, A. (2008, January 22). Voluntary Codes of Ethics and Culture. Amiens, France: Universite de Jules Verne, Centre de Recherche pour l'Industrie, les Insitutiions and les Systemes Economiques.
Grein, A., & Gould, S. J. (2007, June 28). An Investigation of Morally Ambiguous Situations Among International Marketing Executives. Globalization and the Good Corporation, 2nd International Conference. New York
Grein, A. (2006, November 4). An Exploratory Study of Socially Responsible Investing Among Young Adults: A Thematic Analysis. Fordham University Conference on the Marketing of Financial Services. New York
Grein, A. (2006, August 6). Global Positioning, Brand and Advertising. American Marketing Association Summer Educators' Conference. Chicago
Grein, A. (2005, February 12). Competitive Interaction and Strategic Decisions. American Marketing Association Winter Educators Conference. San Antonio, TX
Grein, A., & Gould, S. J. (2005, July 12). Resolving a Morally Ambiguous Dilemma: An Exploratory Study of an International Marketing Decision Scenario. 47 Annual Meeting of the Academy of International Business. Quebec City, Canada
Grein, A. (2005, July 11). Resolving a morally ambiguous dilemma: An exploratory study of an international marketing decision scenario. Academy of International Business. Quebec, Canada
Grein, A., & Gould, S. J. (2004, September 28). The Role of Group Membership Salience in Communicating Voluntary Codes of Conduct: A Globally Integrated Marketing Communications Perspective. 3rd Annual Colloquium of the European Academy of Business in Society. Ghent, Belgium
Grein, A. (2004, May 13). Globally integrated marketing for the ethical conduct of international firms. International Conference on Voluntary Codes of Conduct for Multinational Corporations: Promises and Challenges, Zicklin School of Business, Baruch College, City University of New York.
Grein, A. (2004, September 28). The role of group membership salience in communicating voluntary codes of conduct: A Globally Integrated Marketing Communications perspective. European Academy of Business in Society. Gent, Belgium
Grein, A. (2003, June 21). Managing Diversity. Association of MBAs. Juan les Pins, France
Grein, A. (1999, October 6). Developing Strategies for Competing in International Markets: An Analysis of Country Clusters with Implications for Nations and Global Firms. Strategic Management Society. Berlin, Germany
Grein, A., & Ducoffe, R. H. (1999, June 4). Globalization: The Challenges of Managing Advertising Agencies and their Foreign Offices. 26th International Research Seminar in Marketing: Marketing Communications and Consumer Behavior. La Londe les Maures, France
Gould, S. J., Grein, A., & Lerman, D. B. (1997, December 31). Considering Agency-Client Integration as a Basic Element of Integrated Marketing Communications: A Complementary Agency Theory - Interorganizational Perspective. 1997 Conference of the American Academy of Advertising.
Grein, A. (1997, January 17). The Role of Globally Integrated Marketing Communications in Organizational Reputation: Shell, Greenpeace, and the Brent Spar Controversy. Stern School Conference on Corporate Reputation, Image and Competitiveness, New York University. New York
Grein, A. (1997, June 15). Globally Integrated Marketing Communications: Perspectives on Expanding the Horizons of Integrated Marketing Communications. The American Marketing Association Conference: "New and Evolving Paradigms: The Emerging Future of Marketing". Dublin, Ireland
Grein, A. (1997, October 11). Strategic Responses to Market Globalization Among Advertising Agencies. Academy of International Business. Monterey, Mexico
Grein, A. (1996, December 31). Foreign firms' attitudes, experiences, plans, and expectations re: New York City: Survey results and trends. International Business: The New York Experience, Weissman Center for International Business, Baruch College.
Grein, A. (1996, September 27). The Impact of Market Similarity and Market Interdependence on Marketing Mix. Academy of International Business. Banff, Canada
Lerman, D. B., Gould, S. J., & Grein, A. (1996, May 23). An Application of Globally Integrated Marketing Communications: The Case of Greenpeace vs. Shell. Communicating in an Uncertain World: Coping with Crisis and Change, 9th Conference on Corporate Communication, Fairleigh Dickinson University.
Grein, A. (1995, September 29). Foreign Firms' Attitudes, Experiences, Plans and Expectations re New York: Survey Results. Weissman Center for International Business, "International Firms and Governments: The New York Experience," Baruch College.
Grein, A. (1995, November 17). Marketing Strategies of Japanese Auto Manufacturers in Western Europe. Academy of International Business. Seoul, Korea
Grein, A. (1994, November 5). National Competitiveness: Sources and Impact. Academy of International Business. Boston
Grein, A. (1994, December 5). Marketing Strategies of Japanese Auto Manufacturers in Western Europe. New York University's Center for Japan-U.S. Business and Economic Studies.
Reviews
Grein, A. F. (2024,March 27). Review of Outside the Box: How globalization changed from moving stuff to spreading ideas, author: Mark Levinson. Journal of Economic Literature.
Grein, A. (2001,January 1). Review of Calvert-Henderson Quality of Life Indicators, editors Hazel Henderson, Jon Lickerman and Patrice Flynn. Global Focus.
Grein, A. (1998,January 1). Review of Cross-Cultural Business Behavior, author: Richard R. Gesteland. Journal of Business to Business Marketing.
Research Currently in Progess
Grein, A., Gould, S., & Chao, C.(n.d.). Country of Origin: Strong versus weak attributes. In Progress.
Grein, A., & Gould, S. J.(n.d.). Do it right? Ethical reflexivity in the global market for healthier food. In Progress.
Revise & resubmit, Thunderbird International Business Review
Grein, A., Craig, C. S., & Goren, B.(n.d.). Global brand strategy: A resource-based view. In Progress.
Grein, A., Chao, C., & Semaan, R.(n.d.). The Impact of Negative Information on Perceptions of Own Country Products: A New Perspective on Country of Origin and its Influence on Consumer Behavior. In Progress.
| Honor / Award | Organization Sponsor | Date Received | Description |
|---|---|---|---|
| Journal of International Marketing - Outstanding Reviewer | 2022-09-01 | ||
| Beta Gamma Sigma Faculty Inductee | Beta Gamma Sigma | 2022-05-13 | |
| Visiting Professor | Universite Paris Diderot - Paris 7 | 2019 | Invited to visit for 2 weeks. |
| Faculty Service Award | Baruch College Alumni Association | 2012 | |
| Presidential Excellence Award for Distinguished Teaching | Baruch College | 2008 | |
| Teaching Excellence Award | Zicklin School of Business | 2008 | |
| Beta Gamma Sigma Award for Teaching Excellence in the Baruch College School of Business | 1996 | ||
| CIBEAR Faculty Scholarship Award to attend 1995 Asia/Pacific Business Outlook Conference | University of Southern California | 1995 | |
| New York University Certificate of Excellence in Teaching | 1993 | ||
| Listed in Who's Who in the Media and Communications, Who's Who in Finance and Business, Who's Who in American Education, Who's Who among American Educators and Teachers, Who's Who in America, Who's Who in the World | |||
| Social Sciences and Humanities Research Council of Canada Doctoral Fellowship. (1990-1993) |
College
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| Search committee (3 searches), Admissions Associate: Outreach and Recruiting | Present | ||
| Learner Success Lab - Leadership and Governance + Internal Communications Committees | Committee Member | Present | |
| AIESEC | Faculty Advisor | Present | |
| Attendance at Marketing and International Business recruitment seminars | Present | ||
| Search committee: Executive Director of Graduate Programs | Present | ||
| Faculty Senate Executive Committee | Committee Member | Present | |
| Faculty Senate Vice Chair - Educational Policy Committee | Committee Chair | Present | |
| Strategic Planning Committee | Committee Member | Present | |
| Department Executive Committee | Committee Member | Present | |
| International Business Research Seminar Series | Co-organizer (with Prof. Lilach Nachum) | Present | |
| Executive DBA - Academic Director | Academic Director | Present | |
| Executive MBA - Academic Director | Academic Director | Present | |
| Baruch faculty senate chair | Committee Chair | Present | |
| Learner Success Lab | Co-lead | Present | |
| Zicklin Strategy Implementation Committee | Committee Member | Present | |
| CUNY Council of Faculty Governance Leaders | Attendee, Meeting | Present | |
| Supervised 4 independent study students | Present | ||
| Attendance at Marketing and International Business research seminars | Present | ||
| Department Curriculum Committee | Committee Member | Present | |
| International Trade Operations and Procedures Certificate Curriculum Advisory Committee | Committee Member | Present | |
| EMBA curriculum task force | Committee Member | Present | |
| Former member Honors Committee | Present | ||
| Department Committee on Student Satisfaction | Committee Member | Present | |
| AACSU Council on Foreign Relations Global Civic Literacy project | Committee Member | Present | |
| Lecturer, Baruch Summer Leadership Academy | Present | ||
| Faculty senate | Committee Member | Present | |
| Former School of Business representative to the School of Public Affairs Curriculum Committee | Present | ||
| Weissman Center Advisory Council | Committee Member | Present | |
| Former department honors coordinator | Present | ||
| Graduate Career Management Center's Career Week Panel | Moderator | Present | |
| Zicklin Conversations admissions event | Faculty Advisor | Present | |
| Orientation for International Business majors (undergraduate) | Faculty Advisor | Present | |
| International Business Area | Faculty Advisor | Present | |
| Association for International Business | Faculty Advisor | Present | |
| College P&B | Committee Member | 8/31/2020 | |
| Academic Director, Executive MS in Marketing | Faculty Advisor | 7/31/2018 | |
| Search committee, Assistant Director of the Weissman Center for International Business | Committee Member | 6/30/2016 | |
| Zicklin bylaws revision committee | Committee Member | 12/31/2015 | |
| Graduate curriculum committee | Committee Member | 8/31/2013 | |
| Graduate assurance of learning, MS programs | Committee Member | 8/31/2013 | |
| Executive MBA curriculum committee | Committee Member | 12/31/2012 | |
| Zicklin Executive Committee | Committee Member | 6/30/2012 | |
| Zicklin Graduate Orientation | Presenter | 1/20/2011 | |
| International Business Area | Faculty Advisor | 8/31/2010 | |
| Represented department at Graduate Curriculum Committee | Attendee, Meeting | 3/12/2010 | |
| Executive Committee | Committee Member | 5/31/2009 | |
| Freshmen text committee | Committee Member | 5/31/2009 | |
| Faculty Senate Executive Committee | Committee Member | 5/31/2008 | |
| Supervised honors theses (Ivanna Garibaldi & Brittany Bochow) | 5/31/2008 | ||
| American Marketing Association Summer Educator's Meeting | Interviewer | 8/5/2007 | |
| Attended Graduate Curriculum Committee | Attendee, Meeting | 5/11/2007 | |
| Represented department at Graduate Curriculum Committee meeting | Attendee, Meeting | 3/30/2007 | |
| Represented International Business at Graduate Programs open houses | 3/8/2007 | ||
| Ad Hoc Faculty Senate Committee on Intellectual Property and Blackboard | Committee Member | 12/31/2006 | |
| President's Finance Advisory Committee | Committee Member | 12/31/2006 | |
| Represented International Business at Graduate Programs open houses | 12/7/2006 | ||
| Participated in doctoral proseminar | 9/26/2006 | ||
| Attended "Meet the Chair" reception for Marketing and IB Adjuncts | 7/20/2006 | ||
| Represented International Business at International Student Orientation and Flex-Time Reception | 5/9/2006 | ||
| Represented International Business at International Student Orientation | 1/24/2006 | ||
| Chair of Search Committee | IB position | 12/31/2005 | |
| Represented International Business at Graduate Programs open houses | 10/24/2005 | ||
| Student team attending Stern (NYU) Global Business Summit | Faculty Advisor | 4/8/2005 | |
| Represented International Business at Graduate Programs open houses | 1/6/2005 | ||
| Baruch College Technology Fee Committee | Committee Member | 12/31/2004 | |
| Supervised 2 honors students in MKT 5750 - Spring and Fall | 12/31/2004 | ||
| Represented International Business at Graduate Programs open houses | 10/13/2004 | ||
| Library Committee | Committee Member | 6/30/2004 | |
| Attended reception and orientation for International Executive MS Programs | 6/1/2004 | ||
| Represented International Business at Graduate Programs open houses | 5/7/2004 | ||
| Attended reception and orientation for International Executive MS Programs | 3/12/2004 | ||
| Executives on Campus steering committee | Committee Member | 12/31/2003 | |
| Attended GMAC MBA Leadership Conferences | 12/31/2003 | ||
| Attended Part-Time MBA Conference, Bentley College | 12/31/2003 | ||
| Attended Association of MBAs Conferences | 12/31/2003 | ||
| Represented International Business at Graduate Programs open houses | 12/11/2003 | ||
| Represented International Business at Graduate Programs open houses | 11/10/2003 | ||
| Represented department at Honors MBA Orientation | 8/26/2003 | ||
| Former member Top 25 Marketing Committee | 6/30/2003 | ||
| Former member Corporate Action Committee | 6/30/2003 | ||
| Graduate Committee on academic standing | Committee Member | 6/30/2003 | |
| Represented Full-Time MBA Program, then Graduate Programs, on graduate curriculum committee | 6/30/2003 | ||
| Mission statement committee | Committee Member | 5/31/2003 | |
| Educational Technology Committee | Committee Member | 6/30/2002 | |
| Continuing Education Curriculum Committee (Marketing) - Spring | Committee Member | 12/31/2001 | |
| Deputy Chair, Spring | 12/31/1999 | ||
| Former member ad hoc committee on undergraduate academic standing | 6/30/1999 | ||
| Former member undergraduate curriculum committee | 6/30/1999 |
University
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| PSC CUNY Research Grants, Cycle 39 (2008), Cycle 55 (2024) | Grant Proposal Reviewer, Internal | 1/1/2008 | Present |
| Advisory Council, Business Administration Program, Guttmann Community College | Committee Member | 3/22/2018 | Present |
| Doctoral Faculty | 5/1/2013 | Present | |
| CUNY-BA program; supervised 12 students | Faculty Mentor | 2/1/1995 | Present |
| Zoe Rogers, dissertation | Committee Member | 3/31/2014 | |
| Position paper committee for Yan Meng | Committee Member | 3/2/2013 | |
| Position paper committee - Rhonda Hadi | Committee Member | 3/3/2011 | |
| Former member University Committee on Faculty Development | 9/1/2000 | 6/30/2002 |
Professional
| Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
|---|---|---|---|---|---|---|
| Journal of International Marketing | Editorial Review Board Member | 7/1/2020 | Present | |||
| European Management Journal | Reviewer, Ad Hoc Reviewer | 1/1/2007 | Present | International | ||
| Journal of International Marketing | Reviewer, Ad Hoc Reviewer | 1/1/2009 | Present | |||
| Rutgers Business Review | Editorial Review Board Member | 7/1/2020 | Present |
Public
| Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
|---|---|---|---|---|---|---|
| Academy of Marketing Science conference | Reviewer | 1/1/2010 | Present | |||
| Lecturer for Baruch College Continuing Education (Chinese Executives - Introductory Marketing) | Present | |||||
| Globalteam Marketing on the International Automobile Industry | Guest Speaker | Present | ||||
| Journal of Business Research | Reviewer | 1/1/2010 | Present | |||
| Journal of International Marketing | Reviewer | 1/1/2009 | Present | |||
| Handbook of Technology Management | Reviewer | 1/1/2008 | Present | |||
| Journal of Business Ethics | Reviewer | 1/1/2004 | Present | |||
| Journal of International Management | Reviewer | 1/1/1999 | Present | |||
| Academy of International Business conference | Reviewer | 1/1/1997 | Present | |||
| Greater Lehigh Valley Manufacturing Executives Networking Association | Guest Speaker | United States | 1/11/2011 | Present | ||
| City, Culture and Society | Reviewer | 1/1/2012 | 12/31/2013 | |||
| European Management Journal | Reviewer | 12/31/2007 | ||||
| American Marketing Association conference | Reviewer | 1/1/1999 | 12/31/2007 | |||
| American Marketing Association conferences | Reviewer | 1/1/2005 | 12/31/2007 | |||
| Global Business and Organizational Excellence | Reviewer | 12/31/2007 | ||||
| International Marketing Review | Reviewer | 12/31/2007 | ||||
| Conference calls and survey on development of a knowledge portal and new Prentice-Hall International Business textbook | 1/1/2006 | 12/31/2007 | ||||
| Industrial Marketing Management | Reviewer | 12/31/2006 | ||||
| Interview for NPR's Marketplace, "Telmex coming over the border" | 10/24/2006 | |||||
| Journal of Asia-Pacific Business | Reviewer | 12/31/2005 | ||||
| Journal of Global Marketing | Reviewer | 12/31/2004 | ||||
| Thunderbird International Business Review | Reviewer | 12/31/2004 | ||||
| International Marketing Review | Reviewer | 1/1/2002 | 12/31/2003 | |||
| Academy of International Business conference | Reviewer | 12/31/2002 | ||||
| Global Focus | Book reviewer | 12/31/2001 | ||||
| Journal of International Business Studies | Reviewer | 12/31/2001 | ||||
| Journal of Global Marketing | Reviewer | 12/31/2000 | ||||
| International Journal of Organizational Analysis | Reviewer | 12/31/1999 | ||||
| International Journal of Research in Marketing | Reviewer | 12/31/1999 | ||||
| Management International Review | Reviewer | 12/31/1999 | ||||
| Journal of Business-to-Business Marketing | Book reviewer | 12/31/1998 |