Anthony Joseph Perrotto
Lecturer
Zicklin School of Business
Department: Allen Aaronson Dept of Mkt/IB
Areas of expertise: Creator and Moderator of On-going film series at St Barts Cathedral
Email Address: anthony.perrotto@baruch.cuny.edu
> View CV- Biography
- Teaching
- Research and Creative Activity
- Grants
- Honors and Awards
- Service
An effective, passionate, Marketing Professor and efficient marketing lecturer with demonstrated expertise in teaching a diverse student body. Returned to education after 25 years of industry experience in marketing, advertising, and TV production. Redeveloped & created several courses in Baruch’s Marketing Department. Taught Five (5) Different Advertising Classes, educated more than 1000 Baruch students, and created a Career Development Program used in several classes.
Education
Digtal and Internet development., NYU
| Semester | Course Prefix | Course Number | Course Name |
|---|---|---|---|
| Spring 2024 | MKT | 3520 | Adv & Mkt Communicat |
| Spring 2024 | MKT | 4493 | Spec Topics in Adv & Mkt Comm |
| Spring 2024 | MKT | 4876 | Advertising Account Planning |
| Fall 2023 | MKT | 4160 | Advertising Account Management |
| Fall 2023 | MKT | 3520 | Adv & Mkt Communicat |
| Fall 2023 | MKT | 4120 | Media Planning |
| Fall 2022 | MKT | 3520 | Adv & Mkt Communicat |
| Fall 2022 | MKT | 4120 | Media Planning |
| Spring 2022 | MKT | 4493 | Spec Topics in Adv & Mkt Comm |
| Spring 2022 | MKT | 3520 | Adv & Mkt Communicat |
| Fall 2021 | MKT | 4120 | Media Planning |
| Fall 2021 | MKT | 3520 | Adv & Mkt Communicat |
| Spring 2021 | MKT | 3520 | Adv & Mkt Communicat |
| Spring 2021 | MKT | 4493 | Spec Topics in Adv & Mkt Comm |
| Fall 2020 | MKT | 3520 | Adv & Mkt Communicat |
| Fall 2020 | MKT | 4120 | Media Planning |
| Spring 2020 | MKT | 4493 | Spec Topics in Adv & Mkt Comm |
| Spring 2020 | MKT | 3520 | Adv & Mkt Communicat |
| Fall 2019 | MKT | 4120 | Media Planning |
| Fall 2019 | MKT | 3520 | Adv & Mkt Communicat |
| Summer 2019 | MKT | 3000 | Marketing Foundations |
| Spring 2019 | MKT | 4493 | Spec Topics in Adv & Mkt Comm |
| Spring 2019 | MKT | 3520 | Adv & Mkt Communicat |
| Fall 2018 | MKT | 3520 | Adv & Mkt Communicat |
| Fall 2018 | MKT | 4120 | Media Planning |
| Summer 2018 | MKT | 3000 | Marketing Foundations |
| Spring 2018 | MKT | 3520 | Adv & Mkt Communicat |
| Spring 2018 | MKT | 4493 | Spec Topics in Adv & Mkt Comm |
| Fall 2017 | MKT | 4120 | Media Planning |
| Fall 2017 | MKT | 3520 | Adv & Mkt Communicat |
| Summer 2017 | MKT | 3000 | Marketing Foundations |
| Spring 2017 | MKT | 3520 | Adv & Mkt Communicat |
| Spring 2017 | MKT | 4493 | Spec Topics in Adv & Mkt Comm |
| Fall 2016 | MKT | 4120 | Media Planning |
| Fall 2016 | MKT | 3000 | Marketing Foundations |
| Fall 2016 | MKT | 3520 | Adv & Mkt Communicat |
| Summer 2016 | MKT | 3000 | Marketing Foundations |
| Spring 2016 | MKT | 5151 | Advertising Competition II |
| Spring 2016 | MKT | 3520 | Adv & Mkt Communicat |
| Spring 2016 | MKT | 4493 | Spec Topics in Adv & Mkt Comm |
| Spring 2016 | MKT | 4120 | Media Planning |
| Fall 2015 | MKT | 3000 | Marketing Foundations |
| Fall 2015 | MKT | 3520 | Adv & Mkt Communicat |
| Fall 2015 | MKT | 4120 | Media Planning |
| Summer 2015 | MKT | 3000 | Marketing Foundations |
| Spring 2015 | MKT | 3520 | Adv & Mkt Communicat |
| Spring 2015 | MKT | 3520 | Adv & Mkt Communicat |
| Spring 2015 | MKT | 4120 | Media Planning |
| Spring 2015 | MKT | 5151 | Advertising Competition II |
| Fall 2014 | MKT | 3000 | Marketing Foundations |
| Fall 2014 | MKT | 4120 | Media Planning |
| Summer 2014 | MKT | 3000 | Marketing Foundations |
| Summer 2014 | MKT | 3000 | Marketing Foundations |
| Spring 2014 | MKT | 3000 | Marketing Foundations |
| Spring 2014 | MKT | 4120 | Media Planning |
| Fall 2013 | MKT | 4120 | Media Planning |
| Fall 2013 | MKT | 3000 | Marketing Foundations |
| Summer 2013 | MKT | 3000 | Marketing Foundations |
| Summer 2013 | MKT | 3000 | Marketing Foundations |
| Spring 2013 | MKT | 4120 | Media Planning |
| Spring 2013 | MKT | 3000 | Marketing Foundations |
Artistic and Creative Activities
Perrotto, A. (2001).
Research Currently in Progess
Perrotto, A.(n.d.). Pizza Hut Research. In Progress.
Complete analysis of Pizza Hut Brand, campaign, consusmer habits and target audience
| Honor / Award | Organization Sponsor | Date Received | Description |
|---|---|---|---|
| Several Advertising Awards | CLEO | 1990 | Awards for Coca Cola, "I love NY",and IBM Advertising Campaigns |
| Independent Film Awards | Kodak and various independatne film awards | 1980 | Anthony Graduated with an MFA from NYU. He pursued a career in independent filmmaking. Shortly after graduation, Martin Scorsese saw one of his films and asked him to become a part of a film series on Italian-American filmmakers. Afterwards, several of his films became award winners. |
Department
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| VIDEO: Shot Series of Videos for Graduate MS Program | Faculty Advisor | 1/1/2015 | 12/31/2015 |
College
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| Amereican Marketing Association | Faculty Advisor | Present | |
| VIDEO: Shot Series of Videos for Graduate MS Program | Faculty Advisor | 12/31/2015 |
University
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| National Campaigns Competition | Faculty Mentor | 9/1/2024 | 9/1/2024 |
Professional
| Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
|---|---|---|---|---|---|---|
| American Indian Relief council | Present | |||||
| Virtutous Reality Interactive | Board of Directors of a Company | Present | ||||
| Professional Photogrpaher's for NY State | Board of Directors of a Company | 1/1/2008 | 12/31/2016 | |||
| Director's Guild of America, Special Projects Committee | 1/1/1980 | 12/31/2016 |