Chen-ho Chao

Education

Ph.D., Marketing and Int'l Bus., Saint Louis University

M.B.A., Business Administration, University of Missouri-Columbia

BBA, Business Administration, National Chengchi University

Journal Articles

(2011). The Role of Dialectical Thinking in Consumer Confidence and Judgments based on Contradictory Information. Journal of Consumer Research, Reject and Resubmit.

(2011). Conflict Management between Western Managers and Chinese Employees: An Experimental Study. Journal of Applied Social Psychology, under 1st review.

(2011). Performance Implications of MNEs' Diversification Strategies and Institutional Distance. Thunderbird International Business Review , Forthcoming.

(2011). Web Site Localization in the Chinese Market. Journal of Electronic Commerce Research, under second review.

(2010). The Impact of Institutional Distance on the International Diversity- Performance Relationship. Journal of World Business, 45(1). 93-103.

(2010). The Journey from Market Orientation to Firm Performance: A Comparative Study of U.S. and Taiwanese SMEs. Management Research Review, 33(5). 472-483.

(2010). Developing the Strategic Resources of Chinese Entrepreneurial Firms. Leadership & Organization Development Journal, 31(3). 213-229.

(2006). Social Capital and Intangible Resources of Entrepreneurial Firms in China. Chinese Public Affairs Quarterly, 2(4). 344-357.

(2006). Understanding International Web Site Usage: A Cross-National Study of German, Brazilian, and Taiwanese Online Consumers. International Marketing Review, 23(1). 83-97.

(2006). The Use of the World Wide Web and Internet in Pharmacy Practice: An Exploratory Study. Journal of Pharmacology and Toxicology, 5(1). 1-11.

(2006). A Multivariate Statistical Approach to Socialization and Consumer Activities of Young Adults: A Cross-Cultural Study of Ethnic Groups in America. Marketing Management Journal , 16(2). 67-80.

(2005). A Cross-Team Framework of International Knowledge Acquisition on New Product Development Capabilities and New Product Market Performance. Journal of International Marketing , 13(3). 57-78.

(2005). Exploring the Practical Effects of Country of Origin, Animosity, and Price / Quality Issues: Two Case Studies of Taiwan and Acer in China. Journal of International Marketing , 13(2). 114-150.

(2005). Managing Country Image to Long-Term Advantage: The Case of Taiwan and Acer. Place Branding, 1(2). 187-204.

(2005). Moving Towards an Understanding of Taiwanese SME Managers' Perceptions of the Marketing Concept. Journal of International Marketing and Marketing Research, 30(3). 147-163.

Book Chapters

Amine, L. S., Chao, C., & Arnold, M. J. (2007). Exploring the Practical Effects of Country of Origin, Animosity, and Price-Quality Issues: Two Case Studies of Taiwan and Acer in China. In Kotabe, M. (Ed.), International Marketing (p. section one, part three). SAGE Publications.

Presentations

Gould, S., Chao, C., Grein, A., & Semaan, R. (2012, July 2). The Biasing Effects of Country-of-Origin: A cross-cultural Application of Preference Reversals. Annual Meeting. Washington, DC: Academy of International Business.

Chao, C., Chen, Y., & Xie, Y. (2011, December 3). Individual Traits and Conspicuous Consumption of Chinese Consumers. 2011 AIB Southeast Asia Conference. Taipei, Taiwan: Academy of International Business.

Chao, C., Chen, Y., & Xie, Y. (2011, December 3). Individual Traits and Conspicuous Consumption of Chinese Consumers. 2011 AIB Southeast Asia Conference. Taipei, Taiwan: Academy of International Business.

Chen, Y., Chao, C., Tjosvold, D., Xie, Y., & Ye, Z. (2011, June 27). Cross-cultural Conflict Management: An Experimental Study on Western and Chinese Values. AIB 2011 Annual Meeting. Nagoya, Japan: Academy of International Business.

Xie, Y., & Chao, C. (2011, September 16). Paradox of Country-of-Origin Effects? Acceptance of Brands from Emerging Markets in Developed Markets. 2011 Atlantic Marketing Association Annual Conference. Charleston, South Carolina

Chen, Y., Tjosvold, D., Xie, Y., Chao, C., & Ye, Z. (2011, June 28). Newcomer Socialization in China: Effects of Team Values and Goal Interdependence. AIB 2011 Annual Meeting. Nagoya, Japan: Academy of International Business.

Chen, Y., Tjosvold, D., Xie, Y., Chao, C., & Ye, Z. (2011, June 28). Newcomer Socialization in China: Effects of Team Values and Goal Interdependence. AIB 2011 Annual Meeting. Nagoya, Japan: Academy of International Business.

Chen, Y., Chao, C., Tjosvold, D., Xie, Y., & Ye, Z. (2011, June 27). Cross-cultural Conflict Management: An Experimental Study on Western and Chinese Values. AIB 2011 Annual Meeting. Nagoya, Japan: Academy of International Business.

Xie, Y., & Chao, C. (2011, September 16). Paradox of Country-of-Origin Effects? Acceptance of Brands from Emerging Markets in Developed Markets. 2011 Atlantic Marketing Association Annual Conference. Charleston, South Carolina

Semaan, R., Chao, C., & Grein, A. (2010, October 7). The Impact of Negative Information on Perceptions of Own Country Products: A New Perspective on Country of Origin and its Influence on Consumer Behavior. Jacksonville, FL: Association for Consumer Research.

Chao, C., Semaan, R., & Grein, A. (2010, June 29). The Impact of Negative Information on Perceptions of Own Country Products: A New Perspective on Coutnry of Origin and its Influence on Consumer Behavior. Rio de Janeiro, Brazil: Academy of International Business.

Chao, C., Semaan, R., & Grein, A. (2010, June 29). The Impact of Negative Information on Perceptions of Own Country Products: A New Perspective on Coutnry of Origin and its Influence on Consumer Behavior. Rio de Janeiro, Brazil: Academy of International Business.

Singh, N., Chao, C., & Hsu, C. (2010, September 12). Web Site Localization in the Chinese Market. 2010 Global Marketing Conference at Tokyo. Tokyo, Japan: Korean Academy of Marketing Science.

Singh, N., Chao, C., & Hsu, C. (2010, September 12). Web Site Localization in the Chinese Market. 2010 Global Marketing Conference at Tokyo. Tokyo, Japan: Korean Academy of Marketing Science.

Semaan, R., Chao, C., & Grein, A. (2010, October 7). The Impact of Negative Information on Perceptions of Own Country Products: A New Perspective on Country of Origin and its Influence on Consumer Behavior. Jacksonville, FL: Association for Consumer Research.

DeMotta, Y., Chao, C., & Kramer, T. (2009, January 4). The Impact of Culture on Product Evaluation: A Dialectical Perspective. Annual Conference. Hyderabad, India: Asia-Pacific Association for Consumer Research (AP-ACR).

DeMotta, Y., Chao, C., & Kramer, T. (2009, January 4). The Impact of Culture on Product Evaluation: A Dialectical Perspective. Annual Conference. Hyderabad, India: Asia-Pacific Association for Consumer Research (AP-ACR).

Chao, C., Kim, S. H., & Zhao, H. (2008, August 13). International and Product Diversifications, MNE Performance, and Institutional Distance. Annual Conference. Anaheim, CA: AOM (Academy of Management).

Chao, C., Kim, S. H., & Zhao, H. (2008, August 13). International and Product Diversifications, MNE Performance, and Institutional Distance. Annual Conference. Anaheim, CA: AOM (Academy of Management).

DeMotta, Y., & Chao, C. (2008, October 11). The Impact of Culture on Advertising Evaluation and Product Choice: A Dialectical Thinking Perspective. 2008 Conference on Trends in Global Business. New Haven, CT

DeMotta, Y., & Chao, C. (2008, October 11). The Impact of Culture on Advertising Evaluation and Product Choice: A Dialectical Thinking Perspective. 2008 Conference on Trends in Global Business. New Haven, CT

Chao, C., & Muddyman, G. (2008, July 3). The Localization of MNEs’ Web Sites for Chinese Online Consumers: A Content Analysis. Annual Conference. Milan, Italy: AIB (Academy of International Business).

Chao, C., & Muddyman, G. (2008, July 3). The Localization of MNEs’ Web Sites for Chinese Online Consumers: A Content Analysis. Annual Conference. Milan, Italy: AIB (Academy of International Business).

Chao, C., Kim, S. H., Zhao, H., & Hsu, C. (2007, June 28). International Diversity, Product Diverisy, Institutional Distance, and Firm Performance of Multinational Corporations: An Intergrated Framework. Annual Conference. Indianapolis, Indiana: AIB (Academy of International Business).

Chao, C., Kim, S. H., Zhao, H., & Hsu, C. (2007, June 28). International Diversity, Product Diverisy, Institutional Distance, and Firm Performance of Multinational Corporations: An Intergrated Framework. Annual Conference. Indianapolis, Indiana: AIB (Academy of International Business).

Chen, Y., Chao, C., Tjosvold, D., & Pan, Y. (2007, June 28). Improving Market Orientation of Entrepreneurial firms with Cooperative Goals: An Emperical Study in China. Annual Conference. Indianapolis, Indiana: AIB (Academy of International Business).

Chen, Y., Chao, C., Tjosvold, D., & Pan, Y. (2007, June 28). Improving Market Orientation of Entrepreneurial firms with Cooperative Goals: An Emperical Study in China. Annual Conference. Indianapolis, Indiana: AIB (Academy of International Business).

Chen, Y., Chao, C., & Ye, Z. (2007, August 8). Goal Interdependence, Social Captial, and Intangible Resources of Entrepreneurial Films in China. Annual Meeting. Philadelphia, PA: AOM (Academy of Management).

Chen, Y., Chao, C., & Ye, Z. (2007, August 8). Goal Interdependence, Social Captial, and Intangible Resources of Entrepreneurial Films in China. Annual Meeting. Philadelphia, PA: AOM (Academy of Management).

Chao, C., & Kumar, V. (2007, December 15). The Impacts of Institutional Distance and Home Country Economic Openness on the Relationship between International Diversity and Firm Performance. Annual Conference. Catania, Italy: EIBA (European International Business Academy).

Chao, C., & Kumar, V. (2007, December 15). The Impacts of Institutional Distance and Home Country Economic Openness on the Relationship between International Diversity and Firm Performance. Annual Conference. Catania, Italy: EIBA (European International Business Academy).

Chao, C., Spillan, J. E., & Magnusson, P. (2006, June 26). Targeting Marketing Orientation Strategy among SMEs: An Exploratory Study of U.S. and Taiwanese Firms. 2006 Annual Conference. Beijing, China: AIB (Academy of International Business).

Chao, C., & Kumar, V. (2006, December 2). The Multinationally-Performance Relationship: An Institutional Theory Perspective. Fourth Annual AIB/JIBS Conference on Emerging Research Frontiers in International Business. San Diego, CA

Chao, C., & Kumar, V. (2006, December 2). The Multinationally-Performance Relationship: An Institutional Theory Perspective. Fourth Annual AIB/JIBS Conference on Emerging Research Frontiers in International Business. San Diego, CA

Singh, N., Bartikowski, B., Fassott, G., Chao, C., & Hoffmann, J. A. (2006, August 7). A Cross National Analysis of Global and National Identity as a Basis of International Web Site Usage. Summer Marketing Educators' Conference. Chicago,IL: AMA (American Marketing Assocation).

Singh, N., Bartikowski, B., Fassott, G., Chao, C., & Hoffmann, J. A. (2006, August 7). A Cross National Analysis of Global and National Identity as a Basis of International Web Site Usage. Summer Marketing Educators' Conference. Chicago,IL: AMA (American Marketing Assocation).

Chao, C., Spillan, J. E., & Magnusson, P. (2006, June 26). Targeting Marketing Orientation Strategy among SMEs: An Exploratory Study of U.S. and Taiwanese Firms. 2006 Annual Conference. Beijing, China: AIB (Academy of International Business).

Chao, C., & Boggs, D. (2005, March 5). Antecedents and Outcomes of Choosing Local Market Knowledge Source in the Emerging Market: Insider vs. Outsider. 2005 Annual Conference. Dallas, Texas: AIB-SW (Academy of International Business Southwest Chapter).

Chao, C., & Boggs, D. (2005, March 5). Antecedents and Outcomes of Choosing Local Market Knowledge Source in the Emerging Market: Insider vs. Outsider. 2005 Annual Conference. Dallas, Texas: AIB-SW (Academy of International Business Southwest Chapter).

Spillan, J. E., Chao, C., & Han, I. (2005, July 12). Moving Towards an Understanding of Small Business Managers' Perceptions of the Marketing Concept. 2005 Annual Conference. Quebec City, Canada: AIB (Academy of International Business).

Spillan, J. E., Chao, C., & Han, I. (2005, July 12). Moving Towards an Understanding of Small Business Managers' Perceptions of the Marketing Concept. 2005 Annual Conference. Quebec City, Canada: AIB (Academy of International Business).

Murray, J. Y., & Chao, C. (2005, July 12). Market Orientation, Product Innovation, and New Product Performance in Foreign Markets. 2005 Annual Conference. Quebec City, Canada: AIB (Academy of International Business).

Murray, J. Y., & Chao, C. (2005, July 12). Market Orientation, Product Innovation, and New Product Performance in Foreign Markets. 2005 Annual Conference. Quebec City, Canada: AIB (Academy of International Business).

Chao, C., & Han, I. (2005, August 1). The Journey from Market Orientation to Performance: A Contingent Framework. Summer Marketing Educators' Conference. San Francisco,CA: AMA (American Marketing Assocation).

Chao, C., & Han, I. (2005, August 1). The Journey from Market Orientation to Performance: A Contingent Framework. Summer Marketing Educators' Conference. San Francisco,CA: AMA (American Marketing Assocation).

Chao, C., Han, I., Kim, S. H., & Chuang, C. (2005, August 10). Strategic Resources, Social Capital, Environmental Turbulence, and Performance: An Empirical Study. 2005 Annual Meeting. Honolulu, Hawaii: AOM (Academy of Management).

Chao, C., Han, I., Kim, S. H., & Chuang, C. (2005, August 10). Strategic Resources, Social Capital, Environmental Turbulence, and Performance: An Empirical Study. 2005 Annual Meeting. Honolulu, Hawaii: AOM (Academy of Management).

Singh, N., Chao, C., & Kwon, I. (2004, February 9). Socialization and Consumer Activities of Young Adults: A Cross-Cultural Study of Ethnic Groups in America. Winter Marketing Educators' Conference. Scottsdale, AZ: AMA (American Marketing Assocation).

Amine, L. S., & Chao, C. (2004, October 21). Managing Country Image to Long-Term Advantage: The Case of Taiwan and Acer (Best Paper Award). 2004 Annual Meeting. Cancun, Mexico: AGB (Association for Global Business).

Amine, L. S., Baack, D., Chao, C., & Xie, H. (2004, May 29). Toward an Intergrative Framework of Consumer Behavior in International Marketing (equal contribution among authors). 2004 Annual Conference. Vancouver, B.C., Canada: AMS (Academy of Marketing Science).

Amine, L. S., Baack, D., Chao, C., & Xie, H. (2004, May 29). Toward an Intergrative Framework of Consumer Behavior in International Marketing (equal contribution among authors). 2004 Annual Conference. Vancouver, B.C., Canada: AMS (Academy of Marketing Science).

Singh, N., Fassott, G., Chao, C., & Chao, J. (2004, February 9). Targeting Global Online Consumers: An Application and Extension of Technology Acceptance Model. Winter Marketing Educators' Conference. Scottsdale, AZ: AMA (American Marketing Assocation).

Amine, L. S., & Chao, C. (2004, October 21). Managing Country Image to Long-Term Advantage: The Case of Taiwan and Acer (Best Paper Award). 2004 Annual Meeting. Cancun, Mexico: AGB (Association for Global Business).

Murray, J. Y., & Chao, C. (2004, July 13). Antecedents and Outcomes of International Knowledge Transfer: An Integrated Framework and Research Propositions. 2004 Annual Conference. Stockholm, Sweden: AIB (Academy of International Business).

Amine, L. S., & Chao, C. (2004, July 13). Exploring the Practical Effects of Country of Origin, Animosity, and Price/Quality Issues: The Case of Taiwan's Acer in China. 2004 Annual Conference. Stockholm, Sweden: AIB (Academy of International Business).

Amine, L. S., & Chao, C. (2004, July 13). Exploring the Practical Effects of Country of Origin, Animosity, and Price/Quality Issues: The Case of Taiwan's Acer in China. 2004 Annual Conference. Stockholm, Sweden: AIB (Academy of International Business).

Murray, J. Y., & Chao, C. (2004, July 13). Antecedents and Outcomes of International Knowledge Transfer: An Integrated Framework and Research Propositions. 2004 Annual Conference. Stockholm, Sweden: AIB (Academy of International Business).

Singh, N., Chao, C., & Kwon, I. (2004, February 9). Socialization and Consumer Activities of Young Adults: A Cross-Cultural Study of Ethnic Groups in America. Winter Marketing Educators' Conference. Scottsdale, AZ: AMA (American Marketing Assocation).

Singh, N., Fassott, G., Chao, C., & Chao, J. (2004, February 9). Targeting Global Online Consumers: An Application and Extension of Technology Acceptance Model. Winter Marketing Educators' Conference. Scottsdale, AZ: AMA (American Marketing Assocation).

Murray, J. Y., & Chao, C. (2003, October 4). International Success of E-commerce Corporations (ECCs): Using Resource-based View to Extend the E-commerce Systems Success Model. 2003 Annual Conference. Manchester, NH: AIB-NE (Academy of International Business Northeast Chapter).

Chao, C., & Zhao, H. J. (2003, April 6). What Factors Help Taiwanese Firms Have Better Human Resource Management and Performance in China: A Resource-based View. 15th Annual International Association of Business Disciplines. Orlando, Florida: IABD.

Murray, J. Y., & Chao, C. (2003, October 4). International Success of E-commerce Corporations (ECCs): Using Resource-based View to Extend the E-commerce Systems Success Model. 2003 Annual Conference. Manchester, NH: AIB-NE (Academy of International Business Northeast Chapter).

Chao, C., & Zhao, H. J. (2003, April 6). What Factors Help Taiwanese Firms Have Better Human Resource Management and Performance in China: A Resource-based View. 15th Annual International Association of Business Disciplines. Orlando, Florida: IABD.

Research Currently in Progess

Grein, A., Gould, S., & Chao, C.(n.d.). Country of Origin: Strong versus weak attributes. In Progress.

Chao, C.(n.d.). Do We Really Know Chinese Consumers’ Conspicuous Consumption Behaviors?. In Progress.

Grein, A., Chao, C., & Semaan, R.(n.d.). The Impact of Negative Information on Perceptions of Own Country Products: A New Perspective on Country of Origin and its Influence on Consumer Behavior. In Progress.

Chao, C., & Kumar, V.(n.d.). The Multinationality-Performance Relationship: An Institutional Theory Perspective. In Progress.

College

University

Professional

Public