J David Lichtenthal
Professor
Zicklin School of Business
Department: Allen Aaronson Dept of Mkt/IB
Areas of expertise:
Email Address: david.lichtenthal@baruch.cuny.edu
> View CV- Biography
- Teaching
- Research and Creative Activity
- Grants
- Honors and Awards
- Service
Education
Ph.D., Business Marketing, Pennsylvania State University
M.B.A., Marketing and Management Systems, State University of New York - Buffalo
B.A., Economics, State University of New York - Potsdam
| Semester | Course Prefix | Course Number | Course Name |
|---|---|---|---|
| Spring 2024 | MKT | 3000 | Marketing Foundations |
| Fall 2023 | MKT | 3000 | Marketing Foundations |
| Fall 2023 | MKT | 3000 | Marketing Foundations |
| Fall 2022 | MKT | 3000 | Marketing Foundations |
| Fall 2022 | MKT | 3000 | Marketing Foundations |
| Spring 2022 | MKT | 3000 | Marketing Foundations |
| Fall 2021 | MKT | 3000 | Marketing Foundations |
| Fall 2021 | MKT | 3000 | Marketing Foundations |
| Spring 2021 | MKT | 3000 | Marketing Foundations |
| Fall 2020 | MKT | 3000 | Marketing Foundations |
| Fall 2020 | MKT | 3000 | Marketing Foundations |
| Spring 2020 | MKT | 3000 | Marketing Foundations |
| Spring 2020 | MKT | 3000 | Marketing Foundations |
| Fall 2019 | MKT | 3000 | Marketing Foundations |
| Fall 2019 | MKT | 3000 | Marketing Foundations |
| Spring 2019 | MKT | 3000 | Marketing Foundations |
| Fall 2018 | MKT | 3000 | Marketing Foundations |
| Spring 2018 | MKT | 3000 | Marketing Foundations |
| Spring 2018 | MKT | 3000 | Marketing Foundations |
| Fall 2017 | MKT | 3000 | Marketing Foundations |
| Spring 2017 | MKT | 3000 | Marketing Foundations |
| Spring 2017 | MKT | 3000 | Marketing Foundations |
| Fall 2016 | MKT | 3000 | Marketing Foundations |
| Spring 2016 | MKT | 3000 | Marketing Foundations |
| Fall 2015 | MKT | 3000 | Marketing Foundations |
| Spring 2014 | MKT | 3000 | Marketing Foundations |
| Fall 2013 | MKT | 3000 | Marketing Foundations |
| Spring 2013 | MKT | 3000 | Marketing Foundations |
| Fall 2012 | MKT | 3000 | Marketing Foundations |
| Fall 2011 | MKT | 3000 | Marketing Foundations |
| Spring 2011 | MKT | 9756 | Business Marketing Management |
| Spring 2011 | MKT | 4700 | Business Marketing Management |
| Fall 2010 | MKT | 3000 | Marketing Foundations |
| Spring 2010 | MKT | 4700 | Business Marketing Management |
| Fall 2009 | MKT | 3000 | Marketing Foundations |
| Spring 2009 | MKT | 4700 | Business Marketing Management |
| Fall 2008 | MKT | 3000 | Marketing Foundations |
| Spring 2008 | MKT | 4700 | Business Marketing Management |
| Fall 2007 | MKT | 3000 | Marketing Foundations |
| Spring 2007 | MKT | 4700 | Business Marketing Management |
| Fall 2006 | MKT | 4700 | Business Marketing Management |
| Spring 2006 | MKT | 4700 | Business Marketing Management |
| Fall 2005 | MKT | 3000 | Marketing Foundations |
| Spring 2005 | MKT | 4711 | Business Marketing |
| Fall 2004 | MKT | 4711 | Business Marketing |
| Spring 2004 | MKT | 3000 | Marketing Foundations |
| Fall 2003 | MKT | 4711 | Business Marketing |
| Spring 2003 | MKT | 4711 | Business Marketing |
| Fall 2002 | MKT | 3000 | Marketing Foundations |
| Spring 2002 | MKT | 3710 | Business Marketing |
| Spring 2002 | MKT | 4711 | Business Marketing |
| Fall 2001 | MKT | 3000 | Marketing Foundations |
Books
Lichtenthal, D. (2004). Fundamentals of Business Marketing Education A Guide for University-Level Faculty and Policymakers. Binghamton, NY, Best Books Imprint, Haworth Press, Foundations Series in Business Marketing.
Journal Articles
Sharma, P., Lichtenthal, J. D., & Sengupta, R. (2022). "Scenarios for optimizing timing of new products: a trifecta contrast of models’ predictive performances". Benchmarking: An Internatioanl Journal,
Valenzuela-Fernandez, L., Merigó, J. M., Lichtenthal, J. D., & Nicolas, C. (2019). A Bibliometric Analysis of the First 25 Years of the Journal of Business-to-Business Marketing. Jourano of Business to Business Marketing, 26(1). 75 - 94.
Sharma, P., Sengupta, R. N., & Lichtenthal, J. (2019). Facets of business-to-business brand equity: mixed-methods approach. Market Intelligence & Planning / Emerald, 37(7). 754-769.
Tzempelikos, N., Kaouther, K., & Lichtenthal, D. (2019). Innovation in Business-to-Business Marketing. Journal of Business to Businesss Marketing / Taylor and Francis, 26(3/4). four (4).
Lichtenthal, D., N/A, N., & N/A, T. T. (2018). Journal Positioning Meta-Issues As Evolving Contexts: Organizional marketing at the Crossroads"" . Industrial Marketing Management , 69(February). 40 - 52.
Lichtenthal, D. (2015). In Memorial: dtw@psu.edu. Journal of Business to Business Marketing - Taylor and Francis, 21(1/2).
Lichtenthal, D. (2015). From the EDITOR in Chief: The JBBM at 21. Journal of Business to Business Marketing - Taylor and Francis, 21(1/2). 1-9.
Lichtenthal, D. (2015). At 21—the JBBM Comes of Age: Assessment and Outlook. Journal of Business to Business Marketing - Taylor and Francis, 21(1/2). 13 - 36.
Lichtenthal, D., Mummalaneni, V., & Wilson, D. T. (2015). "The Essence of Business Marketing: Contributions of the Journal of Business-to-Business Marketing as it Come of Age at 13". Journal of Business to Business Marketing, [Status: Under second round review],
Lichtenthal, D., & Mummalaneni, V. (2009). "Commentary: Relative Presence of Business-to-Business Research in the Marketing Literature: Review and Future Directions ". Journal of Business to Business Marketing, 16(1/2). 40 – 54.
(2008). The Essence of Business Marketing: Theory, Research and Tactics. Journal of Business-to-Business Marketing, 15(2).
Mummalaneni, V., Lichtenthal, D., & Wilson, D. T. (2008). "Reply to Commentaries on the Essence of Business Marketing . . . ". Journal of Business to Business Marketing, [Status: standing by to reply],
Long, M., Tellefsen, M., & Lichtenthal, D. (2007). "Internet Integration into the Industrial Selling Process: A Step-By-Step Approach". Industrial Marketing Management, 36. 676-689.
Lichtenthal, J. D. (2007). Rejecting Rejection Rate as a Measure of Journal Substance: The Math and the Myth. In Progress.
Lichtenthal, D., Iyer, G. R., & Busch, P. S. (2006). "We Are All Business Marketers Now". Journal of Business and Industrial Marketing, Special Issue2 Commemorating the 20th Anniversary of the Journal of Business and Industrial Marketing, 7. 414-421.
Lichtenthal, D., Yadav, V., & Donthu, N. (2006). "Outdoor Advertising for Business Markets". Industrial Marketing Management, 35(4). 236-247.
Lichtenthal, D., & Goodwin, S. A. (2006). "Product Related Attributes for Business Markets: Implications for Selling and Sales Management". Psychology & Marketing, 23(3). 225-251.
Lichtenthal, D., & Eliaz, S. (2003). "Internet Integration in Business Marketing Tactics". Industrial Marketing Management (Lead article), 32/1. 2-13.
Lichtenthal, D. (2003). "Business Buyer Relationship Management Through Seamless Internet Integration". Journal of Relationship Marketing, Special Issue on Customer Relationship Management in Electronic Markets, 3/4. 69-85.
Lichtenthal, D., & Tellefsen, T. (2001). "Toward a Theory of Business Buyer-Seller Similarity". Journal of Personal Selling and Sales Management (Lead article), 21(1). 1-14.
Lichtenthal, D., & Shani, S. (2000). "Fostering Client-Agency Relationships: A Business Buyer Behavior Perspective". Journal of Business Research (Lead article), 49. 213-228.
Hwang, P. J., & Lichtenthal, D. (2000). "Anatomy of Organizational Crises". Journal of Crises and Contingency Management (Lead article), 8(3). 129-140.
Lichtenthal, D., & Long, M. M. (1998). "Service Support and Capital Goods: Dissolving the Resistance to Obtaining New Product Acceptance in New Business Markets". Journal of Business and Industrial Marketing, Speical Issue on Industrial Services Marketing, 13(4/5). 356-370.
(1997). "Scientific Contributions to the Field from the Journal of Business-to-Business Marketing". Journal of Business Research , 35(3). 211-234.
Lichtenthal, D., & Long, M. M. (1996). "Duprey Progressing Cavity Oil Production Pumps". Advances in Business Marketing and Purchasing, 7. 125-141.
Lichtenthal, D., & Ducoffe, R. (1994). "Industrial Advertising Decisions". Advances in Business Marketing and Purchasing, 6. 219-256.
Lichtenthal, D., & Copulsky, W. J. (1993). "How Big Blue IBM Became the Big Black and Blue". Industrial Marketing Management, 22. 277-285.
Lichtenthal, D., & Wilson, D. T. (1992). "Becoming Market Oriented". Journal of Business Research (Lead article), 24(3). 191-208.
Lichtenthal, D., & Butaney, G. (1991). "Undergraduate Industrial Marketing Education: Content & Methods". Industrial Marketing Management, 20(3). 231-239.
(1991). "Channel Power Business Markets: Structural Linkages". Journal of Marketing Channels, 1(1). 39-58.
Lichtenthal, D., Sikri, S., & Folk, K. (1989). "Teleprospecting; An Approach to qualifying Accounts". Industrial Marketing Management, 18(1). 9-17.
Lichtenthal, D. (1988). "Group Decision Making in Organizational Buying: A Role Structure Approach". Advances in Business Marketing, 3. 119-157.
Wilson, D. T., & Lichtenthal, D. (1985). "Testing for Deterministic Salesperson Attributes in Mature Markets". Journal of Personal Selling and Sales Management , 7. 23-30.
Lichtenthal, D., & Beik, L. L. (1984). "A History of the Definition of Marketing". Research in Marketing, 7. 133-163.
"Toward Building Stronger Relationships with Business Customers: Performance-Based Customer Value Analysis of 'Facilitating Goods' for Business Marketers". Target Journal: Journal of Marketing, [Status: Literature review / theorizing / conceptualizing underway, seeking data source], In Progress.
"Mutual Myopia". Tatget Journal: Journal of Marketing, [Status: to be placed under review by spring 2011],
"The Many Facets of Buyer Seller Similarity". Target Journals: Journal of Personal Selling and Sales Management or Industrial Marketing Management, [Status: seeking a data collection source], In Progress.
Media Contributions
(2008). Newsday.
(2005). The New York Sun Times.
Presentations
Lichtenthal, D., & Spekman, R. E. (2010, August 31). The JBBM at 18!. ISBM Academic Conference 2010: Advances in B to B Marketing. Cambridge, MA: Harvard Business School.
Long, M. M., Tellefsen, T., & Lichtenthal, D. (2006, December 31). "Internet Integration into the Industrial Selling Process". Working Series # 3 - 2006. : Institute for the Study of Business Markets, Penn State.
Lichtenthal, D., & Goodwin, S. A. (2005, December 31). "Deriving Product Related Attributes with Business Buyer Input: Implications for Industrial Selling and Sales Force Management. Working Series # 13 - 2005. : Institute for the Study of Business Markets, Penn State.
Lichtenthal, D. (2005, July 31). Presentation, "Curriculum Issues". B2B PhD Student Summer Camp. San Francisco: American Marketing Association (AMA) / Institute for the Study of Business Markets (ISBM) - Penn State.
Lichtenthal, D., Yadav, V., & Donthu, N. (2004, December 31). "Outdoor Advertising for Business Markets". Working Series # 3 - 2004. : Institute for the Study of Business Markets, Penn State.
Lichtenthal, D., & Iyer, G. (2003, December 31). "Mutual Myopia: Individual and Dyadic Influences on Market Orientation". Working Series # 8 - 2003. : Institute for the Study of Business Markets, Penn State.
Lichtenthal, D. (2003, December 31). "Business Buyer relationship Management Through Seamless Internet Integration". Working Series # 13 - 2003. : Institute for the Study of Business Markets, Penn State.
Lichtenthal, D. (2003, May 31). Presentation, "The First Ten Years of the Journal of Business-to-Business Marketing". Meet the Editors Session. Washington, D.C.: Academy of Marketing Science.
Lichtenthal, D., & Eliaz, S. (2002, December 31). "Internet Integration in Business Marketing Tactics". Working Series # 5 - 2002. : Institute for the Study of Business Markets, Penn State.
Lichtenthal, D. (2000, August 31). Presentation, "What is in a Name? How We Call Ourselves and Its Import". Business Marketing Faculty Consortium 2000. Evanston: Northwestern University.
Lichtenthal, D. (2000, August 31). Session Chair, "The State of Practice in Business Market Research". Business Marketing Faculty Consortium 2000. Evanston: Northwestern University.
Lichtenthal, D., & Shani, S. (1999, December 31). "Fostering Client-Agency Relationships: A Business Buyer Behavior Perspective". Working Series # 2 - 1999. : Institute for the Study of Business Markets, Penn State.
Lichtenthal, D., & Tellefsen, T. (1999, December 31). "Toward a Theory of Business Buyer-Seller Similarity". Working Series # 22 - 1999. : Institute for the Study of Business Markets, Penn State.
Hwang, P., & Lichtenthal, D. (1999, December 31). "The Anatomy of a Crises". Working Series # 28 - 1999. : Institute for the Study of Business Markets, Penn State.
Lichtenthal, D. (1999, May 31). Presentation, "Meet the Editors: The Journal of Business-of-Business Marketing: The First Five Years". Academy of Marketing Science, Educator's Conference. Coral Gables
Lichtenthal, D. (1998, May 31). Session Chair and presentation, "Meet the Editorial Process: The Decisions Behind THE Decisions. Academy of Marketing Science, Educator's Conference. Norfolk, VA
Lichtenthal, D. (1997, August 31). Presentation, "Meet the Editors: Directions and Opportunities for Future Research". American Marketing Association, Summer Educator's Conference. Chicago
Lichtenthal, D. (1997, May 31). Session Chair and presentation, "How to Win Over Reviewers and Influence Editors. Academy of Marketing Science, Educator's Conference. Coral Gables
Lichtenthal, D. (1996, August 31). Session Chair and presentation, "Toward a Kinder, Gentler Publication Process. American Marketing Association, Summer Educator's Conference. Washington, D.C.
Lichtenthal, D. (1996, January 31). Presentation, "Experiential Exercises in Teaching Business and Services Marketing Concepts: A Discussion of Results of a National Marketing Survey. Atlanta: ISBM (Penn State) & CBIM (Georgia State).
Lichtenthal, D. (1995, August 31). Session Chair and Presentation, " Meet the Editor's of Specialized Journals". American Marketing Association, Summer Educator's Conference. Washington, D.C.
Lichtenthal, D. (1995, May 31). Session Chair, "Advances in Research on Marketing Industrial Services". Indutrial Marketing Track. : Academy of Marketing Science.
Lichtenthal, D. (1995, May 31). Presentation,"Advances in Industrial Marketing Theory an Research from the Journal of Business-to-Business Marketing". Indutrial Marketing Track, Advances in IM Theory and Research from Specialized Journals. : Academy of Marketing Science.
Lichtenthal, D. (1994, February 28). Editorial Board representative, "Meet the Editor's of Specialized Journals," Journal of Business to Business Marketing. American Marketing Association Winter Educator's Conference. St. Petersburg
Lichtenthal, D. (1993, March 31). Session Chair, "Organizational Buying Behavior: Trust and Its Components". Business-to-Business Marketing Conference. San Francisco: Institute for Study of Business Markets (Penn State).
Lichtenthal, D. (1993, March 31). Presentation, "Market Mix Implications of Commercial Customer Type". Presentation, Business to Business Marketing Conference. San Francisco: Institute for the Study of Business Markets (Penn State).
Lichtenthal, D., & Wilson, D. T. (1992, December 31). "Becoming Market Oriented". Working Series # 11 - 1992. : Institute for the Study of Business Markets, Penn State.
Lichtenthal, D. (1991, October 31). Session Chair and presentation, "Business Marketing Education: Where Will We Be in Five Years". Business Marketing in the 90's: Dialogue and Direction -University of Toledo Mini-Conference. Toledo, Ohio: Institute for the Study of Business Markets (Penn State).
Lichtenthal, D. (1990, December 31). Presentation, " Validating and Extending Conceptual Models of Organizational Buying Behavior," with D. Shani, presentation, Idea Workshop. Conference on Business Marketing: The State of Theory and Practice. Fort Lauderdale: ISBM (Penn State), CSMM, FICSM.
Lichtenthal, D. (1990, December 31). EDITOR "Business Marketing Theory and Practice". PROCEEDINGS of the 1990, American Marketing Association (AMA), Winter Educators' Conference. Chicago
Wilson, T. D., Lichtenthal, D., & Rethans, A. J. (1986, December 31). "Grounded Theory in Organizational Buying Behavior: Back to the Past", J.G. Saegert (ed.) & H.B. Lammers (publisher). Consumer Psychology - Division 23 Proceedings, American Psychological Associate Conference. Washington, D.C.
Other Scholarly Works
Lichtenthal, D. (2008). "From the Editor: Special Issue - The Essence of Business Marketing Theory, Research and Tactics: Contributions from the Journal of Business-to-Business Marketing". 15(2), 83 - 90.
Lichtenthal, D. (2008). "From the Editor: Special Issue - The Essence of Business Marketing Theory, Research and Tactics: Contributions from the Journal of Business-to-Business Marketing". 15(2), 1-3.
Lichtenthal, D. (2007). "From the Editor: Overview of the Second Special Issue on Business Marketing Textbooks - A Global Perspective". 14(4), 3 - 10.
Lichtenthal, D. (2007). "From the Editor: Advocating Business Marketing"(Second Special Issue on Business Marketing Education in the 21st Century)". 14(1), 1-3.
Lichtenthal, D. (2007). "From the Editor: Overview of the Second Special Issue on Business Marketing Textbooks - A Global Perspective". 14(4), 1-3.
Lichtenthal, D. (2006). "From the Editor: Twelve Outstanding Article of the Year Awards". 3-13
Lichtenthal, D. (2004). "From the Editor: Overview of the Special Double Issue on Integrating the Internet Into Business Marketing Strategy". 11(1/2), 1-4.
Lichtenthal, D. (2004). From the Series Senior Editor: "Executive Summary, How to Read and Use the Comprehensive Literature Review & Overview of Commentaries & the Reply". xv-xxi.
Lichtenthal, D. (2004). From the Series Senior Editor: "Preface to the Foundations Series in Business Marketing". 1 & 2
Lichtenthal, D. (2002). "From the Editor: Call for Papers - Fostering Ethical Business Marketing". 9(4), i.
Lichtenthal, D. (2001). "From the Editor: Call for Papers - Integrating the Internet into Business Marketing Strategy". 8(2), 3-4.
Lichtenthal, D. (2000). "From the Editor: In Appreciation". 7(4), 1.
Lichtenthal, D. (2000). "From the Editor: Literature Reviews, Commentaries on the State of our Discipline with a Continuing Call for Papers". 7(4), 3-9.
Lichtenthal, D. (2000). "From the Editor: Literature Reviews and the State of Discipline". 7(2/3), 1-7.
Lichtenthal, D. (1999). "From the Editor: Standing Call for Papers and the JBBM Mission". 5(4), ii.
Lichtenthal, D. (1998). "From the Editor: Business-to-Business Marketing Education in the 21st Century". 5(1 & 2), I-IV.
Lichtenthal, D. (1998). "From the Editor: In Appreciation". 4(4), i.
Lichtenthal, D. (1997). "One Customer - Multiple Targets". 1(1), 15-16.
Lichtenthal, D. (1996). "From the Editor: Update on Call for Papers and Dedicated Issues". 3(3), I-ii.
Lichtenthal, D. (1995). "From the Book Review editor: Statement of Accomplishments and Policy Regarding Book Reviews". 2(1), 73-74.
Lichtenthal, D. (1995). "From the Editor: Statement on the State of the Discipline, Use of Dedicated Issues and the Review Process". 2(4), I-v.
Lichtenthal, D. (1995). "From the Editor: Statement of Mission and Call for Papers". 2(2), iii-iV.
Lichtenthal, D. (1993). "Book Review Policy Statement". 1(1), 99-100.
Reviews
Lichtenthal, D. (2002,January 1). Cabell's Directory of Publishing Opportunities in Marketing, Eighth Edition, D.W.E. Cabell & D.L. English (eds.). Journal of Business-to-Business Marketing.
Lichtenthal, D. (1998,January 1). Cabell's Directory of Publishing Opportunities in Management and Marketing, Seventh Edition, D.W.E. Cabell & D.L. English (eds.). Journal of Business-to-Business Marketing.
Lichtenthal, D. (1997,December 1). 1997 American Manufactures Directory and the 1997 American Big Business Directory American Business Directories (American Business Information, Inc.), Omaha, NE, 3,4, (1997), 60-62. Journal of Business-to-Business Marketing.
Lichtenthal, D. (1995,October 1). "A Review of Book Reviews for Business Marketing: Journal of Marketing and Journal of Marketing Research 1975-1990", 1993, 1, 1, 115-121. Journal of Business-to-Business Marketing.
Lichtenthal, D. (1995,January 1). Penton Research Overview Reports: Business and Government Markets, Penton Research Services, Cleveland, 2,4, (1995), 80-82. Journal of Business-to-Business Marketing.
Lichtenthal, D. (1995,April 1). 1997 American Manufactures Directory and the 1997 American Big Business Directory American Business Directories (American Business Information, Inc.), Omaha, NE, 3,4, (1997), 60-62. Journal of Business-to-Business Marketing.
Lichtenthal, D. (1995,April 1). 1997 American Manufactures Directory and the 1997 American Big Business Directory American Business Directories (American Business Information, Inc.), Omaha, NE, 3,4, (1997), 60-62. Journal of Business-to-Business Marketing.
Lichtenthal, D. (1995,April 1). 1997 American Manufactures Directory and the 1997 American Big Business Directory American Business Directories (American Business Information, Inc.), Omaha, NE, 3,4, (1997), 60-62. Journal of Business-to-Business Marketing.
Lichtenthal, D. (1993,January 1). W.O. Bearden, R.G. Netemeyer and M.F. Mobley, Handbook of Marketing Sales. Sage Publications, reviewed comparatively in the Journal of Business-to-Business Marketing.
Lichtenthal, D. (1993,January 1). G.Falk, The Life of the Academic Professional in the United States, E. Mellen Associates-1991. Journal of Business to Business Marketing.
Lichtenthal, D. (1992,January 1). G.C. Bruner and P.J. Hensel, Marketing Scales Handbook. American Marketing Association.
| Honor / Award | Organization Sponsor | Date Received | Description |
|---|---|---|---|
| President's Excellence Award - Distinguished Teaching | Baruch College | 2004 | |
| CUNY Baccalaureate Program Certificate of Appreciation | 1996 | ||
| Certificate of Excellence | Business-to-Business Marketing Society | 1993 | |
| Doctoral Consortium Fellow | Penn State | 1983 | |
| Pearl and Lewis Jacobs Award | SUNY at Buffalo | 1977 | for Outstanding Achievement in Marketing |
| Graduated Cum Laude and admitted as a member of Omicron Delta Epsilon (Honorary Society in Economics) | SUNY at Postdam | 1975 |
College
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| Annual Careers in Business Marketing Forum with the Business Marketing Association of NYC - Third Annual Event November 8, 2007 | Moderator | Present | |
| Business Marketing Association of NYC - Educational Initiatives Committee | Baruch College Faculty Liaison | Present | |
| Department | Host to visiting faculty candidates | Present | |
| Business-to-Business Marketing Society | Faculty Advisor | Present | |
| Marketing & IB Department - Zicklin Graduate Programs - Open House | Faculty Representative | Present | |
| Delegate Assembly, PSC - CUNY | Alternate Delegate | 5/31/2011 | |
| Annual Careers in Industrial Selling Forum with the Business Marketing Association of NYC | Moderator | 3/31/2006 | |
| At the Provost's request, served on the President's Task Force on Minority Hiring | 5/31/2004 | ||
| At the Dean's Request,presentation to new ZBUS Faculty | 2/28/2002 | ||
| College Library Committee | School Representative | 9/30/1998 | |
| Undergraduate Curriculum Committee | 9/30/1997 | ||
| Marketing Management | Area Coordinator | 9/30/1997 | |
| Executive Committee | 6/30/1997 | ||
| Marketing Department | Library Liaison | 5/31/1997 | |
| College Library Committee | 9/30/1995 | ||
| Library / Counseling & Student Development P & B Comittee | 8/31/1995 | ||
| Doctoral Committee of Mary M. Long | Served | 8/31/1995 | |
| Recruiting adjunct faculty | Assisting Deputy Chairperson | 9/30/1994 | |
| Arthur Anderson Business Ethics Program Workshop | Department representative | 11/30/1993 | |
| Recruiting Coordinator | 7/31/1993 | ||
| Doctoral Committee of Jose A. Rivera-Valencia | Served | 12/31/1992 | |
| At the Provost's Request, met with visiting members of the Middle States Association | 4/30/1990 | ||
| Doctoral Committee for Peter Schneider's Position Paper | Served | 2/28/1990 |
University
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| Zicklin School of Business, CUNY | Doctoral Faculty | 11/1/2004 | Present |
| Faculty Facilitation Training: Using Facilitation Skills for Effective Classroom Management, CUNY Dispute Resolution Consortium, John Jay College of Criminal Justice | Participant | 12/31/1998 | |
| Faculty Mediation Training, CUNY Dispute Resolution Consortium John Jay College of Criminal Justice | 12/31/1997 | ||
| Faculty Committee (CUNY Baccalaureate Program) of K.E. Durkin-Vandenburg | Chaired | 1/1/1994 | 12/31/1997 |
| Faculty Committee (CUNY Baccalaureate Program) of H.M. Roldan | Served | 1/1/1992 | 12/31/1994 |
| "Globalization and Diversity: Chanllenges for Affirmative Action," a conference at Baruch College | Participant | 4/30/1994 | |
| Faculty Committee (CUNY Baccalaureate Program) of M. Lynch | Served | 1/1/1990 | 12/31/1992 |
| Career Night, LaGuardia Community College | Guest Speaker | 4/30/1990 |
Professional
| Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
|---|---|---|---|---|---|---|
| Journal of Business Research | Editoral Board Member | Netherlands | Netherlands | 6/1/2001 | Present | International |
| Industrial Marketing Management | Editoral Board Member | Antiles | Netherlands | 3/1/2004 | Present | International |
| The Foundations Series in Business Marketing | Founding Senior Editor | New York | United States | 12/1/2002 | Present | International |
| Institute for the Study of Business, Penn State University | Research Associate | Pennsylvania | United States | 9/1/1985 | Present | International |
| Journal of Business and Industrial Marketing | Editoral Board Member | England | Great Britain | 6/1/1995 | Present | International |
| Journal of Business-to-Business Marketing | Editor- in - Chief | Pennsylvania | United States | 12/1/1994 | Present | International |
| Journal of Purchasing and Supply Management | Editoral Board Member | Oslo | Finland | 2/1/2005 | 8/9/2009 | International |
Public
| Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
|---|---|---|---|---|---|---|
| Journal of Personal Selling & Sales Management | Editoral Board Member | 6/1/1999 | 6/30/2001 | |||
| Business Marketing Leadership Council, American Marketing Association, New York City Chapter | Academic Representative | 8/1/1994 | 9/30/1997 | |||
| 1996 EFFIE Awards, American Marketing Association | Judge | 12/31/1996 | ||||
| Proceedings of the American Marketing Association Summer Educator's Conference, Business-to-Business Marketing Track | Reviewer | 8/31/1996 | ||||
| Journal of Business & Industrial Marketing, Special Issue on Organizational Buying Behavior | Reviewer | 3/31/1996 | ||||
| 1995 EFFIE Awards, American Marketing Association | Judge | 12/31/1995 | ||||
| Journal of Business-to-Business Marketing | Founding Editorial Board Member | 12/1/1990 | 9/30/1994 | |||
| The Journal of Business-to-Business Marketing | Founding Book Review Editor | 12/1/1990 | 9/30/1994 | |||
| Journal of Business-to-Business Marketing | Founding Book Review Editor | 12/1/1990 | 9/30/1994 | |||
| "Business Marketing Theory and Applications," Proceedings of the AMA, Winter Educator's Conference | Editor | 8/31/1990 | ||||
| Journal of Business Research, Special Issue on Business Marketing Research | Ad Hoc Reviewer | 12/31/1987 | ||||
| Interfaces | Ad Hoc Reviewer | 12/31/1986 | ||||
| American Marketing Association 1984 Theory Conference | Reviewer | 12/31/1984 |