Lauren Block

Education

Ph.D., Marketing, Columbia University

M.B.A., Marketing, Emory University

B.S., Information Systems, State University of New York at Albany

Books

Block, L., Wilkie, W., & Gundlach, G. (2007). Explorations of Marketing in Society. Thomson South-western Publishing.

Journal Articles

(2024). ClimateAction Now: How to Fuel a Social Movement,. Journal of Consumer Psychology,

(2022). Consumer Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens. Journal of Public Policy & Marketing,

(2022). Food Waste (Mis)takes: The Role of (Mis)perception and (Mis)estimation. Current Opinion in Psychology, (46).

Baskentli, S., Block, L., & Morrin, M. (2021). The Serving Temperature Effect: Food Temperature, Expected Satiety, and Complementary Food Purchases. Appetite, .

Zhang, Y., Mathur, P., & Block, L. (2021). Personality Matters During a Pandemic: The Role of Implicit Theories on Pandemic Readiness Behaviors. Journal of the Association for Consumer Research,

Block, L., Argo, J., & Kramer, T. (2021). The Science of Consumer Psychology. Journal of Consumer Psychology, 31(1).

(2021). The Effect of Consumers' Implicit Theory of Personality and Product Feedback in Self-Directed Consumer Contexts. Personality and Individual Differences,

Vallen, B., Sridhar, K., Rubin, D., Ilyuk, V., Block, L., & Argo, J. (2019). Shape- and Trait-Congruency: Using Appearance-based Cues as a Basis for Product Recommendations. Journal of Consumer Psychology, 29(2). 271-284.

(2019). Warm Hearts and Cool Heads: Uncomfortable Temperature Influences Reliance on Affect in Decision Making. The Journal of the Association for Consumer Research,

(2019). Justifying by ‘Healthifying’: When Expected Satisfaction from Consumption Closure Increases the Desire to Eat More and Biases the Health Perceptions of Unhealthy Leftovers. Appetite, 133(1). 138-146.

Aggarwal, P., Block, L., Kramer, T., & McGill, A. (2019). The Science of Extraordinary Beliefs: An Introduction to this Issue. Journal of the Association for Consumer Research, 3(4).

Madzharov, A., Ye, N., Morrin, M., & Block, L. (2018). The Impact of Coffee-like Scent on Expectations and Performance. Journal of Experimental Psychology, 57. 83-86.

Williamson, S., Block, L., & Keller, P. (2016). Of Waste and Waists: The Effect of Plate Material on Food Consumption and Waste. Journal of the Association for Consumer Research, 1(1). 147-160.

Ilyuk, V., & Block, L. (2016). The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy. Journal of Consumer Research, 42. 858-878.

Block, L., Keller, P., Vallen, B., Williamson, S., Birau, M., Goldstein, A., Haws, K., LaBarge, M., Lamberton, C., Moore, E., Moscato, E., Reczek, R., & Tangari, A. (2016). The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision Making Process. Journal of Public Policy & Marketing, 35(2). 292-304.

(2016). A Field Guide to the Review Process: Writing and Responding to Peer Reviews.

Madzharov, A., Ramanathan, S., & Block, L. (2016). The Halo Effect of Product Color Lightness on Hedonic Food ConsumptionThe Halo Effect of Product Color Lightness on Hedonic Food Consumption. Journal of the Association for Consumer Research, 1(4). 579-591.

Davis, D., Bagchi, R., & Block, L. (2015). Alliteration Alters: Phonetic Overlap in Promotional Messages Influences Evaluations and Choice. Journal of Retailing, 92(1). 1-12.

Martins, C., Block, L., & Dahl, D. (2015). Can Hand Washing Influence Hedonic Food Consumption?. Psychology & Marketing, 32(7). 742-750.

Madzharov, A., Block, L., & Morrin, M. (2015). The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior. Journal of Marketing, 79. 84-96.

Mathur, P., Block, L., & Ozge, Y. (2014). The Effects of Goal Progress Cues: An Implicit Theory Perspective . Journal of Consumer Psychology, 24(4). 46.

Carnevale, M., Yucel-Aybat, O., & Block, L. (2014). The Added Value of Contextual Motivations on Consumer-Brand Relationships of Self Gifts. Journal of Brand Management,

(2014). Like Mike: Ability Contagion Through Touched Objects Increases Confidence and Improves Performance. Organizational Behavior and Human Decision Processes, 124. 215-228.

Kramer, T., & Block, L. (2014). Like Mike: Ability Contagion thorugh Touched Objects Increases Confidence and Improves Performance. Organizational Behavior and Human Decision Processes,

Ilyuk, V., Block, L., & Faro, D. (2014). Is It Still Working? Task Difficulty Promotes a Rapid Wear-Off Bias in Judgments of Pharmacological Products. Journal of Consumer Research, 41(3). 775-793.

Trabold, L., Bloom, P. N., & Block, L. (2014). Improving the Communications Strategies of Health-Focused Social Entrepreneurial Organizations: Guidance From the Literature. International Journal of Entrepreneurial Venturing, 6(3). 201-219.

Hadi, R., & Block, L. (2014). I Take Therefore I Choose: The Impact of Active vs. Passive Acquisition on Food Consumption. Appetite, 80(1). 168-173.

Vallen, B., Block, L., & Eisenstein, E. (2014). How Missed Temporal Deadlines Influence Consumption Behavior. Journal of Consumer Marketing, 31. 360-370.

Martins, C., Block, L., & Dahl, D. (2014). A disregard for calories during sampling: Exploring the "samples don't count" effect. Health, 6(3). 218-222.

(2014). The Effects of Goal Progress Cues: An Implicit Theory Perspective. Journal of Consumer Psychology, 24(4). 484-496.

(2013). Food Decision-Making. Journal of Consumer Research, 40. S1.

(2012). The Effect of a No-Pain, No-Gain Lay Theory on Product Efficacy. Marketing Letters, (23). 517-529.

(2011). From Nutrients to Nurturance: A Conceptual Introduction to Food Well-being. Journal of Public Policy & Marketing, 30(1). 5-13.

(2011). Leave Home Without It? The Effects of Credit Card Debt and Available Credit on Spending. Journal of Marketing Research, 48(Special Issue). S78-S90.

(2011). Nonconscious Effects of Peculiar Beliefs on Consumer Psychology and Choice. Journal of Consumer Psychology, 21. 101-111.

(2011). Chocolate Cake Please! Why Do We Indulge More When it Feels More Expensive?. Journal of Public Policy and Marketing, 30(2). 292-304.

(2010). The Effect of Product Unit Image on Consumption of Snack Foods. Journal of Consumer Psychology, 20. 398-409.

(2010). Why Did I Eat That? Perspectives on Food Decision Making and Dietary Restraint. Journal of Consumer Psychology, 20. 239-258.

(2009). The Effect of Superstitious Beliefs on Performance Expectations. Journal of the Academy of Marketing Science, 37(2). 161-169.

(2009). “Why My Mother Never Threw Anything Out: The Effects of Product Freshness on Consumption”. Journal of Consumer Research, 36(1). 47 - 55.

(2009). Vicarious Goal Fulfillment: How the Mere Presence of a Healthy Option Leads to an Ironically Unhealthy Decision. Journal of Consumer Research, 36(3). 380-393.

(2008). Risk Perception and Risk Avoidance: The Role of Cultural Identity and Personal Relevance. International Journal of Research in Marketing, 25. 319-326.

(2008). Conscious and Non-conscious Components of Superstitious Beliefs in Judgment and Decision-Making. Journal of Consumer Research, 34(6).

(2007). Asking Questions About Vices Really Does Increase Vice Behavior. Social Influence, 2(4). 237-243.

(2006). The Effect of Dual Versus Single-Column Labels on Consumption Norms and Actual Consumption of a Snack Food. Journal of Nutrition Education and Behavior, 38(6). 188-196.

(2006). The Marketing Of Opioid Medications without Prescription over the Internet. Journal of Public Policy and Marketing, 25(2). 133-146.

(2006). The Question-Behavior Effect: What We Know and Where We Go From Here. Social Influence, 1(2). 128-137.

(2006). Simply Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy Behaviors. Social Influence, 1(2). 117-127.

(2006). The Calcium Quandry: How Consumers Use Nutrition Labels for Daily Diet. Journal of Public Policy and Marketing, 25(2). 188-196.

(2005). Self-Referenced Fear and Guilt Appeals: The Moderating Role of Self-construal. Journal of Applied Social Psychology, 35(11). 2290-2309.

(2005). The Placebo Effect in Marketing: Sometimes You Just Have to Want it to Work. Journal of Marketing Research, 42. 406-409.

(2004). When Consumers Don't Recognize 'Benign' Intentions Questions as Persuasion Attempts. Journal of Consumer Research, 31(3). 540-550.

(2002). We’re At As Much Risk As We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk. Journal of Consumer Research, 28(4). 533-549.

(2002). The Role Of Window Displays in Clothing Shopping Behavior. Journal of Retailing and Consumer Services, 9(5). 277-290.

(2002). Undoing the Effects of Seizing and Freezing: Decreasing Defensive Processing of Personality Relevant Messages. Journal of Applied Social Psychology, 32(4). 803-833.

(2002). Assessing the Impact of Anti-Drug Advertising on Adolescent Drug Consumption: Results From a Behavioral Economic Model. American Journal of Public Health, 92. 1346-1351.

(1999). The Effect of Affect-Based Dissonance Versus Cognition-Based Dissonance on Motivated Reasoning and Health Related Persuasion. Journal of Exprimental Psychology, Applied, 5(3). 302-313.

(1999). Shopping Lists as an External Memory Aid for Grocery Shopping: Influences on List Writing and List Fulfillment. Journal of Consumer Psychology, 8(4). 343-375.

(1998). Beyond Protection Motivation: An Integrative Theory of Health Appeals. Journal of Applied Social Psychology, 28(17). 1586-1610.

(1998). Personal Appearance and Consumption in Popular Culture: A Framework for Descriptive and Prescriptive Analysis. Consumption Markets and Culture, 2(1). 1-56.

(1997). Vividness Effects: A Resource Matching Perspective. Journal of Consumer Research, 24(3). 295-304.

(1997). The Effects of Self-Efficacy and Vividness on the Persuasiveness of Health Communications. Journal of Consumer Psychology, 6(1). 31-54.

(1996). Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration. Journal of Consumer Research, 22(4). 448-459.

(1995). The Locus of Context Effects on Product Proximity Judgements. International Journal of Research in Marketing, 12(2). 121-135.

(1995). When To Accentuate The Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health Related Behavior. Journal of Marketing Research, 32(2). 192-203.

Book Chapters

LaBarge, M., Evans, S., Vallen, B., & Block, L. (2020). The Effects of Labelling, Packaging and the Eating Environment on Consumer-Generated Food Waste. In Reynolds, C., Soma, T., Spring, C., & Lazell, J. (Eds.), The Handbook of Food Waste (pp. 400-412). Routledge.

Block, L., & Wilcox, K. (2013). Self-Control and Spending. In Ruvio, A., & Belk, R. (Eds.), The Routledge Companion to Identity and Consumption (pp. 227-234). London,United Kingdom. Routledge.

Block, L., Bublitz, M., & Grier, S. (2013). Social Marketing to Advance Food Well-being. In Stewart, D. (Ed.), Handbook of Persuasion and Social Marketing

(2013). Efficacy Expectations and Adherence: Evidence of Consumer Biases and Heuristics in Pharmaceutical Marketing. (pp. 315-344). Springer New York. Innovation and Marketing in the Pharmaceutical industry.

(2010). Communications Strategies for Scaling Health-Focused Social Entrepreneurial Organizations. New York,Palgrave MacMillan. Scaling Social Impact: New Thinking.

(2006). Consumer Behavior. Macmillan Reference USA,New York. Encyclopedia of Business and Finance.

(2001). Fear Appeals and Persuasion. (pp. 239-246). Edward Elgar,Cheltenham, UK. The Elgar Companion to Consumer Research and Economic Psychology.

(2001). Consumer Behavior. (pp. 167-173). Macmillan Reference USA,New York. Encyclopedia of Business and Finance.

Presentations

Block, L. (2021, June 26). Meet the Editors Plenary Session. 9th AIM-AMA Sheth Foundation Doctoral Consortium. Jagdish Sheth School of Management (virtual platform): American Marketing Association.

Mathur, P., Block, L., Aybat, O. Y., & Eisenstein, E. M. (2019, February 22). Self-Directed Learning in Education: A Motivational Perspective. AMA Educators' Winter Conference. Austin, Texas: AMA.

Block, L. (2019, December 31). Consumer Behavior. Columbia University Lehmannfest Conference. New York

Block, L. (2018, December 31). Metaphorical Wear and Tear: how Sharing Affects Perceived Product Efficacy. Seattle Washington: University of Washington.

Block, L. (2018, December 31). The Role of Essence Loss: How Sharing Affects Perceived Product Efficacy. Chicago, IL: University of Chicago.

Block, L. (2018, June 30). What are the Biggest Challenges and Opportunities Facing Our Field Today?. University of Oxford: Said Business School.

Block, L. (2017, March 31). Mentor-Mentee Relationships. Rutgers Mentor-Mentee Symposium. : Rutgers University.

Block, L. (2017, December 31). Ephemeral Efficacy: how Sharing Affects Our Product Experiences. DC Colloquium. Fairfax Virginia: George Mason University.

Block, L., Baskentli, S., & Morrin, M. (2017, December 31). Some Like it Hot: The Effect of Serving Temperature on Perceived Caloric Content and Intent to Purchase Complementary Food. Association for Consumer Research Conference. San Diego CA

Block, L., Lteif, L., Mathur, P., & Aybat, O. (2017, December 31). The Effect of Implicit Theories on Progress or Proficiency in Self-Learning. Association for Consumer Research. San Diego CA: ACR.

Block, L. (2017, December 31). Metaphorical Wear and Tear: how Sharing Affects Perceived Product Efficacy. Philadelphia Pa: Temple University.

Block, L. (2016, December 31). The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy. Villanova University.

Block, L. (2016, December 31). The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy. : UC Riverside.

Block, L. (2016, December 31). The Effects of Single-serve and Multi-Serve Package Formats on Judgments and Experiences of Product Efficacy. Marketing Modelers. New York, NY

Block, L. (2015, December 31). The Effects of Single-Serve and Multi-Serve Package Formats on Judgments and Experiences of Product Efficacy. : Rutgers University.

Block, L. (2015, December 31). Waists and Waste: The Growing Crises of Increasing Food Waste and Waistlines. Poverty, Diversity, and Social Justice: Public Policy and Marketing Intersects with Transformative Consumer Research.

Block, L. The Effects of Single-serve and Multi-Serve Package Formats on Judgments and Experiences of Product Efficacy. Association for Consumer Research Conference. New Orleans LA.

Block, L. (2014, December 31). Do Food Plates Influence Food Waste?. Washington DC: American University.

Madzharov, A., Block, L., & Morrin, M. (2014, December 31). The Cool Scent of Power: Effects of Ambient Scent on Preferences and Choice Behavior. Association for Consumer Research. Baltimore, MD

Block, L., & Hadi, R. (2014, December 31). I Take Therefore I Choose? The Impact of Active vs. Passive Acquisition on Food Consumption. Association for Consumer Research. Baltimore MD

Block, L. (2014, December 31). What I Wish I Knew Then. 2nd Annual Mid-Atlantic Marketing Doctoral Symposium. Philadelphia PA: Temple University.

Block, L. Is it Still Working? The Effects of Task Difficulty on Perceived Duration of Product Efficacy. Grenoble Ecole de Management.

Ilyuk, V., Block, L., & Faro, D. Is It Still Working?  The Effects of Task Difficulty on Perceived Duration of Product Efficacy.. Behavioral Decision Research in Management Conference. London Business School

Block, L. (2014, December 31). Is it Still Working? The Effects of Task Difficulty on Perceived Duration of Product Efficacy. : University of Iowa.

Block, L. (2013, November 30). Is it Still Working? The Effect of Task Difficulty on Perceived Product Efficacy. : Vanderbilt University.

Mathur, P., & Block, L. (2013, October 31). The Effect of Goal Progress Salience Cues in Effortful Consumer Domains: An Implicit Theory Perspective. Association for Consumer Research. Chicago, IL

Block, L. (2013, July 31). Does Cash or Credit Increase Unhealthy Food Purchasing: A Reconciliation of Conflicting Evidence. European Association for Consumer Research. Barcelona Spain: Association for Consumer Research.

Block, L. (2013, June 30). Method or Madness?. 2013 AMA Sheth Consortium. Ann Arbor, MI: AMA.

Block, L. (2013, June 30). Part Versus Whole: The Effects of Product Packaging on Judgments and Experiences of Product Efficacy. Marketing and Public Policy Conference. Washington DC: American Marketing Association.

Block, L. (2013, June 30). The Changing Role of Policy in Consumer Well-Being: Future Research Directions. Marketing and Public Policy Conference. Washington DC: American Marketing Association.

Block, L. (2013, February 28). A Peek into the Life of a Consumer Psychologist. Free (Thinking) Lunch series. : Baruch Honors College.

Block, L. (2013, January 18). Is it Still Working? The Effects of Task Difficulty on Perceived Duration of Product Efficacy. Columbus, Ohio: The Ohio State University.

Block, L. (2013, November 30). Is it Still Working? The Effect of Task Difficulty on Perceived Product Efficacy. : University of Pittsburgh.

Block, L. (2013, November 30). Consumer Psychology. Doctoral Seminar, NYU Social Psychology Dept..

Block, L. (2013, December 31). Is it Still Working? The Effects of Task Difficulty on Perceived Duration of Product Efficacy. : University of South Carolina.

Bublitz, M., & Block, L. (2013, December 31). Social Marketing to Advance Food Well-being. Conference on Consumer Well-Being. Kingston Ontario: Queens School of Business.

Vallen, B., & Block, L. (2013, December 31). Packages That Look Like You: The Effect of Customer Body Size on Product Recommendations. Conference on Consumer Well-Being. Kingston Ontario: Queen's School of Business.

Block, L. (2013, December 31). How Restricted Eaters Manage Healthy (Not Healthful) Eating. Conference on Consumer Well-Being. Kingston Ontario: Queens School of Business.

Block, L. (2013, December 31). Meet the Editors (panel session). Association for Consumer Research. Chichago, IL

Carnevale, M., Yucel-Aybat, O., & Block, L. (2013, December 31). The Effects of Contextual Motivations on Consumer Brand Relationships. Best Paper Award, 3rd International Consumer-Brand Relationship Colloquium Conference.

Hadi, R., Block, L., & King, D. (2012, December 31). Mental Thermoregulation: Affective and Cognitive Pathways for Non-physical Temperature Regulation. Society for Consumer Psychology.

Block, L., & Grier, S. (2012, December 31). Workshopping Food Well-being: Developing Research for Marketing and Public Policy. Marketing and Public Policy Workshop.

Kramer, T., & Block, L. (2012, December 31). Towards Understanding Spiritual Contagion and Essence Transfer in the Marketplace. Society for Consumer Psychology.

Block, L. (2012, November 30). Method or Madness?. Doctoral Seminar. Seattle Washington: University of Washington.

Block, L., Faro, D., & Ilyuk, V. (2012, December 31). The Influence of Task Difficulty on Perceived Duration of Product Efficacy. Society for Consumer Psychology.

Davis, D., Bagchi, R., & Block, L. (2012, December 31). Alliteration Alters: Its Influence in Perceptions of Product Promotions and Pricing. Association for Consumer Research.

Ilyuk, V., Block, L., & Faro, D. (2012, December 31). Is It Still Working? The Effects of Task Difficulty on Perceived Duration of Product Efficacy. Association for Consumer Research.

Hadi, R., Block, L., & King, D. (2012, December 31). Mental Thermoregulation: Affective and Cognitive Pathways for Non-physical Temperature Regulation. Association for Consumer Research.

Ramanathan, S., Block, L., & Madzharov, A. (2012, December 31). The Best of Both Worlds: Effects of Product color Brightness on Hedonic Food Consumption. Association for Consumer Research.

Block, L. (2012, December 31). Is it Still Working? The Effects of Task Difficulty on Perceived Duration of Product Efficacy. : Temple University.

Ilyuk, V., & Block, L. (2012, December 31). Is It Still Working? The Effects of Task Difficulty on Perceived Duration of Product Efficacy. Marketing and Public Policy Conference.

Block, L. (2011, December 31). Effects of Product Color on Food Consumption. Marketing and Public Policy Conference.

Mitakakis, C., Block, L., & Dahl, D. (2011, November 30). In-Store Sampling Motivates Consumer Reciprocation: There's No Such Thing as a Free. Conference on Positive Marketing. New York NY: Fordham University.

Block, L. (2011, June 30). Implicit Theory and Goal Pursuit. European Association for Consumer Research Conference. London

Block, L. Methodological Issues in Public Policy & Marketing. Marketing and Public Policy Pre-Conference.

Block, L. Mindful Research: Mindless Eating and Mind Over Matter. Conference on Moral Decision Making. Queens University

Block, L. The Customer Journey. AFS Intercultural Programs. New York

Bagchi, R., & Block, L. (2011, December 31). Chocolate Cake Please! Why Do We Indulge More When it Feels More Expensive?. Association for Consumer Research Conference.

Block, L. Chocolate Cake Please! Why Do We Indulge More When it Feels More Expensive. Rutgers University.

Trabold, L., Bloom, P. N., & Block, L. (2010, December 31). Communications Strategies for Scaling Health-Focused Social Entrepreneurial Organizations. Association for Consumer Research Conference.

Block, L. (2010, December 31). In-Store Sampling Motivates Consumer Reciprocation: There’s no Such Thing as a Free Lunch. : University of Houston.

Wilcox, K., & Block, L. (2010, December 31). The Ironic Effect of Credit Card Balances on Consumers’ Spending Control. Marketing and Public Policy Conference.

Madzharov, A., & Block, L. (2010, December 31). The Effect of Product Unit Image on Consumption of Snack Foods. Marketing and Public Policy Conference.

Trabold, L., Bloom, P. N., & Block, L. (2010, December 31). Communications Strategies for Scaling Health-Focused Social Entrepreneurial Organizations. Marketing and Public Policy Conference.

Vallen, B., & Block, L. (2009, December 31). Vicarious Goal Fulfillment: How the Mere Presence of a Healthy Option Leads to an Ironically Unhealthy Decision. Marketing and Public Policy Conference.

Block, L., Childers, T., Davis, B., Ebert, J., Grier, S., & Kumanyika, S. The Concept of Food Well-being . Second Transformative Consumer Research Conference. Villanova, PA

Block, L. (2009, December 31). Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision. : Virginia Tech.

Block, L., & Kramer, T. (2008, December 31). The Impact of Thinking Style on Sympathetic Magical Thinking. Association for Consumer Research Conference.

Block, L. Salad Daze and Frappuccino Focus: What Influences Out Food Choices. Pollay Prize Marketing Lecture. Sauder School of Business, University of British Columbia

Block, L. (2007, December 31). Why my mother never threw anything out: Consumer Reactions to Product Freshness. The Wharton School of Business. : University of Pennsylvania.

Block, L. (2007, December 31). Building a Career in Social Marketing within the Traditional Ivory Walls. Social Marketing Workshop.

Block, L. (2007, December 31). Paraskevidekatriaphobia: The Effect of Superstition on Risk-Taking Behavior. European Association for Consumer Research Conference.

Irmak, C., Kramer, T., & Block, L. (2007, December 31). No Pain, No Gain: The Use of Negative Cues as Indicators of Health Benefits. Association for Consumer Research Conference.

Block, L. (2006, December 31). The Calcium Quandry: How Consumers Use Nutrition Labels for Daily Diet. Thinking Forward Research Symposium. : The University of Arizona.

Block, L. (2006, December 31). How Consumers Use Nutrition Labels. : McGill University.

Kramer, T., & Block, L. (2006, December 31). The Effect of Superstitious Beliefs on Consumer Judgments. Association for Consumer Research Conference.

Gundlach, G., Block, L., & Wilkie, W. Teaching Marketing in Society: A New Initiative & Resource. Marketing and Public Policy Conference.

Block, L. (2006, December 31). The Effect of Superstitious Beliefs on Consumer Judgements. Association for Consumer Research Conference.

Block, L. (2005, December 31). Why my mother never threw anything out: The Endowment Effect as an Explanation for Expired Food Consumption. Marketing Modelers. New York: Advertising Research Foundation.

Block, L. (2005, December 31). Why Mother Never Threw Anything Out: The Endowment Effect as an Explanation for Expired Food Consumption. Marketing and Public Policy Conference.

Block, L. (2004, December 31). A Roundtable Discussion of Effective Risk Communication. Association for Consumer Research Conference.

Block, L. (2004, December 31). Researching Risk: Public Policy and Social Dimensions. Marketing and Public Policy Conference.

Block, L. (2004, December 31). Consumer Meaning From Risk Communications. Researching Risk: Public Policy Social Dimensions, Doctoral Consortium in Public Policy.

Block, L. (2004, December 31). The Calcium Quandry: How Consumers Use Nutrition Labels for Daily Diet. : University of Virginia.

Block, L. (2004, December 31). You Can't Take It With You - Consumer Research for a Better World: Health Risks and Communication. ACR Doctoral Symposium.

Block, L. (2003, December 31). Coming In Under the Radar: Examining How Intention Questions Change Behavior. : Wayne State University.

Block, L. (2003, December 31). The Calcium Quandry: How Consumers Use Nutrition Labels for Daily Diet. Marketing and Public Policy Conference.

Block, L. (2001, December 31). When is Asking Questions the Answer: The Moderating Role of Persuasion Knowledge. Association for Consumer Research Conference.

Block, L. (2001, December 31). We Are At As Much Risk As We Are Led To Believe: Effects of Message Cues on Judgements of Health Risk. Association for Consumer Research Conference.

Block, L. (2001, December 31). When is Asking Questions the Answer: The Moderating Role of Persuasion Knowledge. : Dartmouth Univeristy.

Block, L. (1999, December 31). Commentary on What is Black and White and Not Read All Over?: Issues in Advertising Effectiveness. Society for Consumer Psychology Conference.

Block, L. (1999, December 31). Expectations Filter Reality: How Individual, Sub-Cultural, and Culturally-Induced Schematic Expectations Influence Consumers. Roundtable Discussion, Association for Consumer Research.

Block, L. (1999, December 31). A Process Model of Health Persuasion: Identifying When Personally Relevant Messages Increase Change Appraisal and Behavioral Intent. : University of Chicago.

Block, L. (1999, December 31). Expectations of Stereotypic and Non-Stereotypic Advertisements. Association for Consumer Research European Conference.

Block, L. (1998, December 31). Theories and Applications of Fear in Anti-Drug Advertising. Partnership For a Drug-Free America. New York, NY

Block, L. (1996, December 31). Does Anti-Drug Advertising Work?. Marketing and Public Policy Conference.

Block, L. (1996, December 31). Does Anti-Drug Advertising Work?. Informs Marketing Science Conference.

Block, L. (1995, December 31). Does Anti-Drug Advertising Work?. American Psychological Assocation Society for Consumer Psychology.

Block, L. (1994, December 31). Estimating Purchase Intentions Through Shopping Lists. Association for Consumer Research Asia Pacific Conference.

Block, L. (1993, December 31). Analyzing the Effectiveness of Fear Appeals. Marketing Science Institute Conference, Doing Well and Doing Good: New Insights on Social Issues in Marketing.

Block, L. (1993, December 31). Analyzing the Effectiveness of Fear Appeals: A Longitudinal Study. Marketing and Public Policy Conference.

Block, L. (1993, December 31). Analyzing the Effectiveness of Fear Appeals: A Longitudinal Study. Association for Consumer Research Conference.

Block, L. (1993, December 31). Marketing, Consumption, and The Pursuit of Beauty in Popular Culture. Association for Consumer Research Conference.

Block, L. (1992, December 31). When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform Cancer Detection/Prevention Techniques. Association for Consumer Research Conference.

Block, L. (1992, December 31). Perceptions of Western Products in Transforming Socialist Countries: the Moderating Role of Political Orientation. European Advances in Consumer Research.

Block, L. (1992, December 31). Differing Effects of Imagery and Self-Referencing on the Persuasiveness of Fear and Nonfeal Appeals. Association for Consumer Research Conference.

Block, L. (1991, December 31). The Role of Imagery and Other-Referencing on the Persuasiveness of Fear Appeals in Advertising. Yale/NYU/Columbia Colloquium.

Block, L. When Sharing Lowers Product Efficacy Judgments. Northwestern University.

Block, L. The Role of Essence Loss: How Sharing Affects Perceived Product Efficacy. York University.

Reviews

Block, L. (2002,October 1). Review of Handbook of Marketing and Society. Journal of Public Policy and Marketing.