Marshall L Sponder

Education

Certificate in Marketing Management, Marketing, Baruch College Continuing Education 55 Lexington Avenue NY

M.A., Media Studies, Communications, Computer Graphics, NY Institute of Technology

B.A., Art and Psychology, City University of New York-Hunter College

Books

Sponder, M. L., & Khan, G. F. (2018). Digital Analytics for Marketing. (p. Paperback: 310 pages). New York, United States, Routledge .

Sponder, M. L. (2013). Social Media Analytics. New York, United States,

Book Chapters

Sponder, M. L. (2012). Chapter 11 - The uses and accuracy of social analytics data and platforms 11 - The uses and accuracy of social analytics data and platforms. In Reiman, C. (Ed.), Public Interest and Private Rights in Social Media New York,United States.

Media Contributions

(2017). Textbook - Digital Analytics for Marketing (Lead Author).

(2014). CMSWire.

(2013). Click Z.

Presentations

Sponder, M. L. (2019, April 4). Best Practices Teaching Online Classes for Marketing Students. Drum Marketing Summit. Manhattan: Drum Marketing.

Sponder, M. L. (2017, October 23). Keynote Panel: The Future of Artificial Intelligence on Oct 23rd at 4.50PM to 5.45PM. Global Big Data Conference. Room No 501 Crowne Plaza Times Square Manhattan, 1605 Broadway, New York, NY 10019: events@globalbigdataconference.com.

Sponder, M. (2015, February 28). Managing Geo-Social Data for Designers. Design Bloggers Conference. Atlanta, GA: Design Bloggers Conference.

Sponder, M. (2014, June 30). Social Analytics Summit - several presentations. Rollins University - Social Analytics Summit. Winterpark, FL: Rollins University.

Sponder, M. (2014, July 11). Programmatic and Classical Web Analytics. MediaMath Bootcamp. New York: New Marketing Institute.

Sponder, M. (2014, May 8). Becoming a sophisticated Data Connoisseur. AMA Marketing Edgue. Online: American Marketing Association.

Sponder, M. L. (2024, November 27). Social Monitoring Bootcamp Orlando for Brands Only Summit . Social Media Conference. Disneyworld, Orlando, Florida: Social Media Bootcamp.

Sponder, M. (2013, September 30). Leveraging Social Media Analytics for Waterfire.org. Brown University. Brown University: Brown University.

Sponder, M. (2024, March 27). Online Marketing Forum. Online Marketing Forum. New York: Online Marketing Forum.

Sponder, M. (2013, March 27). Social Media Analytics workshop. Managing Social Media London. London, UK: Managing Social Media.

Sponder, M. (2013, April 1). Challenges for Brand Measurement in Social Media. USML Digital Marketing. St. Louis, Mo: USML.

Sponder, M. (2013, October 29). Managing Big Data. Congresso SM. Bogota, Co

Sponder, M. (2013, December 31). Success Factors within Enterprise Social Data, Brands Only Summit. Brands Only Social Media Summit. Orlando, FL: SocialMedia.org.

Sponder, M. (2013, November 8). Using Social Media Analytics to enhance Placemaking. Art of Placemaking. Providence, RI: Waterfire.org.

Sponder, M. (2013, October 31). Leveraging Social Media Analytics for Viral Marketing. Netbase Social Savvy. Webinar: Netbase.com.

Sponder, M. (2012, March 31). Social Media Analytics and Ultraviolet Data. APICTS ICT Conference. Singapore: APICTS.

Sponder, M. (2012, April 30). Social Media Analytics. Social Media Analytics Summit. San Francisco, CA: Social Analytics Summit.

Sponder, M. (2012, December 31). Asynchronous and Synchronous methods to increase online learning and academic excellence. Rutgers Hybrid and Online Course Conference. Rutgers University, New Brunswick, NJ: Rutgers University.

Sponder, M. (2012, January 31). Book signing of Social Media Analytics. Synthesio Book Signing. London, UK: Synthesio.

Other Scholarly Works

Department

College

Professional