Myung Soo Lee
Professor
Zicklin School of Business
Department: Allen Aaronson Dept of Mkt/IB
Areas of expertise:
Email Address: myung-soo.lee@baruch.cuny.edu
> View CV- Biography
- Teaching
- Research and Creative Activity
- Grants
- Honors and Awards
- Service
Education
Ph.D., Marketing, State University of New York at Buffalo Amherst New York
M.B.A., Marketing, State University of New York at Albany Albany New York
BBA, Business Administration, Chung-Ang University Seoul Korea
| Semester | Course Prefix | Course Number | Course Name |
|---|---|---|---|
| Spring 2022 | MKT | 4420 | International Marketing |
| Fall 2020 | DCT | 90120 | Position Paper Research |
| Fall 2019 | BUS | 1011 | Business Fundamentals |
| Spring 2016 | MKT | 9750 | Marketing Strategy |
| Fall 2014 | MKT | 9703 | Marketing Management |
| Spring 2012 | BUS | 1000 | Introduction to Business |
| Spring 2012 | BUS | 1000 | Introduction to Business |
| Spring 2012 | BUS | 1000 | Introduction to Business |
| Spring 2012 | BUS | 1000 | Introduction to Business |
| Spring 2012 | BUS | 1000 | Introduction to Business |
| Spring 2012 | BUS | 1000 | Introduction to Business |
| Spring 2012 | BUS | 1000 | Introduction to Business |
| Spring 2012 | BUS | 1000 | Introduction to Business |
| Spring 2012 | BUS | 1000 | Introduction to Business |
| Spring 2012 | BUS | 1000 | Introduction to Business |
| Spring 2012 | BUS | 1000 | Introduction to Business |
| Spring 2012 | BUS | 1000 | Introduction to Business |
| Spring 2012 | MBA | 9135 | Exec MBA Module H |
| Fall 2011 | BUS | 1000 | Introduction to Business |
| Fall 2011 | BUS | 1000 | Introduction to Business |
| Fall 2011 | BUS | 1000 | Introduction to Business |
| Fall 2011 | BUS | 1000 | Introduction to Business |
| Fall 2011 | BUS | 1000 | Introduction to Business |
| Fall 2011 | BUS | 1000 | Introduction to Business |
| Fall 2011 | BUS | 1000 | Introduction to Business |
| Fall 2011 | BUS | 1000 | Introduction to Business |
| Fall 2011 | BUS | 1000 | Introduction to Business |
| Fall 2011 | BUS | 1000 | Introduction to Business |
| Fall 2011 | BUS | 1000 | Introduction to Business |
| Fall 2011 | BUS | 1000 | Introduction to Business |
| Spring 2011 | MKT | 9750 | Marketing Strategy |
| Summer 2010 | MKT | 9750 | Marketing Strategy |
| Summer 2007 | MKT | 5000 | Independent Study Marketing I |
| Summer 2007 | MKT | 5000 | Independent Study Marketing I |
| Summer 2007 | MKT | 9703 | Marketing Management |
| Spring 2007 | MKT | 9702 | Marketing Research |
| Spring 2007 | MKT | 5000 | Independent Study Marketing I |
| Spring 2006 | BUS | 1000 | Introduction to Business |
| Spring 2006 | BUS | 1000 | Introduction to Business |
| Spring 2006 | BUS | 1000 | Introduction to Business |
| Spring 2006 | BUS | 1000 | Introduction to Business |
| Spring 2006 | BUS | 1000 | Introduction to Business |
| Spring 2006 | BUS | 1000 | Introduction to Business |
| Spring 2006 | BUS | 1000 | Introduction to Business |
| Spring 2006 | BUS | 1000 | Introduction to Business |
| Spring 2006 | BUS | 1000 | Introduction to Business |
| Spring 2005 | MKT | 9730 | Channels of Distribution |
| Fall 2004 | MKT | 9703 | Marketing Management |
| Fall 2004 | MKT | 9703 | Marketing Management |
| Fall 2004 | MKT | 9703 | Marketing Management |
| Fall 2004 | MKT | 9703 | Marketing Management |
| Spring 2003 | BUS | 1000T | Introduction to Business - Rec |
| Spring 2003 | BUS | 1000T | Introduction to Business - Rec |
| Spring 2003 | BUS | 1000T | Introduction to Business - Rec |
| Spring 2003 | BUS | 1000T | Introduction to Business - Rec |
| Spring 2003 | BUS | 1000T | Introduction to Business - Rec |
| Spring 2003 | BUS | 1000T | Introduction to Business - Rec |
| Spring 2003 | BUS | 1000T | Introduction to Business - Rec |
| Spring 2003 | BUS | 1000T | Introduction to Business - Rec |
| Fall 2002 | MKT | 9702 | Marketing Research |
| Fall 2002 | BUS | 1000H | Hon Intr To Business |
| Fall 2002 | BUS | 1000H | Hon Intr To Business |
| Fall 2002 | BUS | 1000H | Hon Intr To Business |
| Fall 2002 | BUS | 1000H | Hon Intr To Business |
| Spring 2002 | BUS | 1000 | Introduction to Business |
| Spring 2002 | BUS | 1000 | Introduction to Business |
| Fall 2001 | MBA | 9100 | Executive MBA Mod A |
Books
Kim, C. K., Lee, M., Kim, M., & Jun, M. (2023). How Asian Brands Soar 8: Lessons from World Top 10 Asian Cases. Seoul, Korea, The 1000 Years' Treasures.
Kim, C. K., & Lee, M. (2022). How Asian Brands Soar 7: Lessons from World Top 10 Asian Cases. Seoul, Korea, The 1000 Years' Treasures.
Kim, C. K., & Lee, M. (2021). How Asian Brands Soar 6: Lessons from World Top 10 Asian Cases. Seoul, Korea, The 1000 Years' Treasures.
Kim, C. K., & Lee, M. (2020). How Asian Brands Soar 5: Lessons from World Top 10 Asian Cases. Seoul, Korea, The 1000 Years' Treasures.
Kim, C., Lee, M., & Jeong, W. (2019). How Asian Brands Soar 4. Seoul, Korea, The 1000 Years' Treasures.
Kim, C., Lee, M., & Jeong, W. (2018). How Asian Brands Soar 3. Seoul, Korea, The 1000 Years' Treasures.
Kim, C., Lee, M., & Jun, M. (2017). How Asian Brands Soar II: Lessons from World's Top 10 Asians Cases. Seoul, Korea, The 1000 Years' Treasures.
Kim, C. K., Lee, M., Jun, M., Kim, M., & Han, J. (2016). How Asian Brands Soar: Lessons from World's Top Asian Cases. (p. 204). Seoul, Korea, Korea, The 1000 Years' Treasures.
Journal Articles
Lee, M. (2019). Do You Want to Become a Global Leader in the 21st Century?:Develop Your Own Global Perspective. Academy of Asian Business Review, 5(2). 1-14.
Lee, Y. G., & Lee, M. (2019). The Impact of Business Ownership Motives and Goals on Success in Immigrant Owned Family Businesses. Management Issues, 17(1(81)). 17-41.
Gould, S., & Lee, M. (2017). Consumers' Car Careers: A Phenomenological Study of Their Lifetime Experiences with Automobiles. Academy of Asian Business Review, 3(1). 1-53.
Ha, H., Lee, M., & Janda, S. (2016). Effects of Economic and Social Satisfaction on Partner Trust: An Investigation of Temporal Carryover Effects. European Journal of Marketing, 50(1/2). 100-123.
Lee, Y. G., Fitzerald, M. A., Barkus, K. R., & Lee, M. (2015). Adjustment Strategies and Business Success in Minority-Owned Family Firms. New England Journal of Entrepreneurship, 18(1). 9-26.
Lee, Y. G., Barkus, K. R., & Lee, M. (2015). The Diversity of Legacy Motivation: Succession Planning of African-Amerian, Mexican-American, and Korean-American Business Owners. American Entrepreneurship Journal, 8(1). 71-93.
Vaccaro, V. L., Ahlawat, S., Yucetepe, V., & Lee, M. (2011). The Relationship of Liked Music with Music Emotion Dimensions, Shopping Experience, and Patronage Inentions in Retail and Sevice Settings. Journal of Academy of Business and Economics, 11(4). 94-106.
(2010). "Exploring the Impact of Education of Korean-American Entrepreneurs". New England Journal of Entrepreneurship, 13(1). 47-60.
(2009). "Financial Intermingling in Korean-American and Mexican-American Small Businesses". Journal of Developmental Entrepreneurship, 14(3). Pages: 297-310.
(2009). Mexican Immigrant and Mexican-American Owned Businesses: Motivations for Entry, Business Management, and Succession Planning. Journal of Developmental Entrepreneurship, 14(3). 273-295.
(2008). Sampling Minority Business Owners and Their Families: The Understudied Entrepreneurial Experience. Journal of Small Business Management, 46(3). 422-455.
(2007). The Impact of the Internet on Consumers' Use of Information Sources for Automobiles: A Re-Inquiry. Journal of Consumer Research, 34(1). 111-119.
(2004). "Who Done it? Attributions by Entrepreneurs and Experts of the Factors that Cause and Impede Small Business Success". Journal of Small Business Management, 42(4). 364-376.
(2003). "The Impact of the Internet on Information Search for Automobiles". Journal of Marketing Research, 40(2). 193-209.
(2002). "The Upward Spiral Drug Costs: A Longitudinal Study of Drugs Used in teh Treatment of Hemophilia". Thrombosis and Haemostasis, 88. 545-553.
(2001). "The Impact of the Internet on Information Search for Automobiles". Reserach of Marketing Science (ROM), (on-line refereed journal), 2.
(2001). "A Model of Consumer Choice of the Internet as an Information Source". International Journal of Electronic Commerce, 5(3). 7-21.
(1999). "Combining the Resources of Government, Academic, and Financial Institutions: A Model of Entrepreneurship Development". Global Focus, 11(3). 105-118.
(1997). "The Accuracy of the Conference Board's Buying Plans Index: A Comparison of Judgemental vs. Extrapolation Forecasting Methods". International Journal of Forecasting, 13. 127-135.
(1997). "A Dual Path Model of Education Effects on Entrepreneurship: An Empirical Analysis". Journal of Business and Enterpreneurship, 9(1). 99-115.
(1997). "Attitudinal Constructs Towards Sponsorship: Scale Development Using Three Global Sporting Events". International Marketing Review, 14(3). 159-169.
(1996). "Black Entrepreneurship: It Has a Past and It Can Have a Future". Entrepreneurial Executive, 1(2). 1-9.
(1996). "PuttingGovernment's Role in Prespective: The Impact of Goverment Programs on Entrpreneurs and Small Business Owners". Journal of Developmental Entrepreneurship, 1(1). 57-73.
(1996). "Comparison of Family Owned and Non-Family Owned Businesses: An Investigation of Differences in Goals, Attitudes, and Family/Business Conflict". Family Busines Review, 9(4). 423-437.
(1996). "Do Women Entrepreneurs Require Special Training? An Empirical Comparison of Men and Women Entrepreneurs in the United States. Journal of Small Business and Entrepreneurship, 14(1). 4-30.
(1996). "Does Firm Origin Matter? An Empirical Examination of Types of Small Business Owners and Entrepreneurs". Academy of Entrepreneurship Journal, 1(2). 1-17.
(1995). "The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad". Journal of Advertising, 24(1). 73-85.
(1994). "Program Context Antecedents of Attitude Toward Radio Commercials". Journal of the Academy of Marketing Science, 22(1). 3-15.
(1989). "A Causal Model of Consumer Involvement". Journal of Economic Psychology, 10(3). 363-389.
Book Chapters
Ratchford, B. T., Lee, M., & Talukdar, D. (2005). "Consumer Use of the Internet in Search for Automobiles: Literature Review, a Conceptual Framework, and an Empirical Investigation". In Malhotra, N. K. (Ed.), Review of Marketing Research (pp. 81-107). New York. M.E. Sharpe.
Lee, M. (2002). "Global Marketing". In Kwak, D. (Ed.), (pp. 483-513). Seoul, Korea. Dong-Sung Publishing House(written in Korean).
Presentations
Watnick, V., & Lee, M. (2016, March 31). Watnick, V., Lee, Myung-Soo, Chairpersons and Deans Conference, March 2016.. Chairs and Dean's Annual Conference. : University of Kansas.
Ha, H., Janda, S., & Lee, M. (2014, December 31). The Effect of Economic and Social Satisfaction on Partner Trust. Academy of Marketing Science 17th World Marketing Congress. Lima, Peru: The Academy of Marketing Science.
Lee, Y. G., Bartkus, K. R., & Lee, M. (2013, December 31). Succession Planning Among Ethnic Groups: A Look at Family Business Owners. American Council on Consumer Interests Annual Conference. Portland, Oregon: American Council on Consumer Interests.
Vaccaro, V. L., Ahlawat, S., Yucetepe, V., & Lee, M. (2012, December 31). Pleasant Music's Relationship wih Patronage Experience and Return Intentions in Retail and Service Environments. AMA Winter Educators' Conference. Orlando, Florida: American Marketing Association.
Vaccaro, V. L., Veysel, Y., Torres-Baumgarten, G., & Lee, M. (2009, December 31). The Influence of Music-Retail Consistency and Atmospheric Lighting on Consumer Behavior Intentions. Proceedings of AMS/ACRA 2009 Fall Triennial Retailing Conference. New Orleans, Louisiana
Lee, M. (2007, December 31). "Marketing and Advertising to Children in the United States". A Keynote Speech at the "Small Children, Big Customers - Advertising and Marketing toward Children" Conference. Tel Aviv, Israel: The School of Business Administration and the School of Communication of The College of Management.
Lee, M., Puryear, A. N., Rogoff, E. G., Onochie, J., & Haynes, G. (2007, December 31). Gender Differences in Family Business Management: An Empirical Investigation of Mexican-American and Korean-American Businesses in the Unites States ". United States Association of Small Business and Entrepreneurship (USASBE) Annual National Conference, Minority and Women Workshop Session. Orlando, Florida
Puryear, A. N., Rogoff, E. G., Lee, M., Heck, R. K., Haynes, G. W., Onochie, J., & Grossman, E. B. (2006, December 31). "Sampling Minority Business Owners and Their Families: The Understudied Entrepreneurial Experience". Presentation at the 2003 and 2005 National Minority Business Owner Surveys (2003 and 2005 NMBOSs) Invited Research Conference. New York City, New York
Lee, M., Puryear, A. N., Rogoff, E. G., Onochie, J. I., & Haynes, G. W. (2006, December 31). "Gender Differences in Family Business Management: An Empirical Investigation of Mexican-American and Korean-American Businesses in the United States". Proceedings of 51st International Council for Small Business Conference (CD-ROM format). Melobourne, Australia
Lee, M. (2005, December 31). "The Impact of the Internet on Product Information Search: a Synthesis of a Research Project". School of Management Seminar Series, SUNY at Buffalo. Buffalo, New York
Rogoff, E. G., Lee, M., & Puryear, A. N. (2004, December 31). "The Model of an Academically Based Entrepreneurship Development: A Ten-Year Retrospective". Proceedings of the United States Association of Small Business and Entrepreneurship (USASBE) Annual National Conference (CD-ROM format). Dallas, Texas
Ratchford, B. T., Lee, M., & Talukdar, D. (2003, December 31). "Consumer Use of the Internet in Search for Automobiles". Association for Consumer Research Annual Conference. Toronto, Canada
Lee, M., Ratchford, B. T., & Talukdar, D. (2003, December 31). "Evolving Role of the Internet on Consumers' Product Information Search: Insights from the Automobile Market". INFORMS Marketing Science Conference. Univeristy of Maryland, College Park, Maryland
Talukdar, D., Lee, M., & Ratchford, B. T. (2003, December 31). "The Impact of the Internet on Consumers' Product Information Search Behavior". School of Management Seminar Series, SUNY at Buffalo. Buffalo, New York
Rogoff, E. G., Lee, M., & Suh, D. (2002, December 31). "Who Done it? Attributions by Entrepreneurs and Experts of the Causes of Small Business Success and Impeding Factors". Proceeding of the United States Association for Small Business and Entrepreneurship (USASBE) Annual National Conference (CD-ROM format). Reno, Nevada
Heck, R. K., Rogoff, E. G., Lee, M., & Stafford, K. (2002, December 31). "The Economic Contributions of Family Business and Their effects on Communities". United States Association of Small Business and Entrepreneurship (USASBE) Annual National Conference, Family Busniess. Reno, Nevada
Lord, K. R., Lee, M., & Choong, P. (2001, December 31). "Difference in Normative and Informational Social Influence". Advances in Consumer Research , in Mary C. Gilly and Joan Meyers-Levy(eds.), Vol. XXVII PP. 280-285.
Rogoff, E. G., Lee, M., & Heck, R. K. (2001, December 31). "The Effects of Education Within The Family Business Context". Proceedings of the Second United States Association for Small Business and Entrepreneurship (USASBE) / Small Business Institute Director's Association (SBIDA) Joint National Conference (CD-ROM format). Orlando, Florida
Liu, B., Lee, M., & Ratchford, B. T. (2001, December 31). "The Role of Loyalty and Satisfaction in a Channel Relationship: An Empirical Investigation in Auto Dealership". INFORMS Marketing Science Conference. Wiesbaden, Germany
Ratchford, B. T., Lee, M., & Talukdar, D. (2000, December 31). "The Impact of the Internet on the Search for Automobiles". INFORMS Annual Conference. San Antonio, TX
Rogoff, E. G., Lee, M., & Fenton, C. (1998, December 31). "An Analysis of Services Offered to SBDC Clients: Implications for Process Management". 1998 National Small Business Development Center (SBDC) Conference Proceedings pp. 218-222. Savannah, Georgia
Lee, M., Rogoff, E. G., & Puryear, A. N. (1998, December 31). "Differences between Aspiring Minority and Established, Non- Minority Business Owners: Is There a Goal Gap?". Proceedings of the United States Association of Small Business and Entrepreneurship (USASBE) 12th Annual Conference, Lynn Neeley (Ed.), pp. 1-11.
Rogoff, E. G., Lee, M., & Puryear, A. N. (1998, December 31). "Combining the Resources of Government, Academic, and Financial Institutions: A Model of Entrepreneurship Development". The International Conference on Globalization and Emerging Business. McGill University, Montreal
Sandler, D., Shani, D., & Lee, M. (1997, December 31). "How Consumers Learn about Sponsors: The Impact of Information Sources on Sponsorship". Presented at the Three American Marketing Association Special Conferences. Dublin, Ireland
Sandler, D., Shani, D., & Lee, M. (1996, December 31). "Special Event Sponsorship: Developing a Structural Equation Model". Northeast Decision Science Institute 1996 Conference Proceeding, pp. 354-355.
Shani, D., Lee, M., & Sandler, D. (1996, December 31). "Sports Marketing: Problems and Opportunities of Product Endorsemnent by Sport Celebrities". Presented at the Academy of Business Administration Conference. Acapulco, Mexico
Lee, M., Rogoff, E. G., & Puryear, A. N. (1995, December 31). "Entrepreneurship Education for Minorities through a Small Business Lab". The Art & Science of Entrepreneurship Education, Vol. 3, pp. 101-110.
Lee, M., & Popkowski-Leszczyc, P. (1994, December 31). "The Dealer's Role in New Automobile Purchases". Presented at the Recent Advances in Retailing and Services Science Conference. Lake Louise, Alberta, Canada
Ratchford, B. T., Lee, M., & Sambandam, R. (1993, December 31). "Satisfaction, Preference, Search and Choice". Presented at the Marketing Science Conference. Washington University, St. Louis, Missouri
Kalita, J., & Lee, M. (1992, December 31). "An Industry Equilibrium Analysis of Downstream Vertical Integration with Demand Uncertainty". Presented at the Joint National Meeting of TIMSIORSA Conference. Orlando, FL.
Mittal, B., & Lee, M. (1991, December 31). "Extended Consumer Involvement Profiles: The Concept and its Illustration". Developments in Marketing Science, 1991 Academy of Marketing Science Proceedings, Vol. XIV, pp. 46-5O.
Sauer, P., Lee, M., & Young, M. (1990, December 31). "A Model of the Impact of Electronic Catalog Shopping". Presented at the Marketing Science Conference. University of Illinois
Mittal, B., & Lee, M. (1988, December 31). "Separating Brand-Choice Involvement from Product Involvement Via Consumer Involvement Profiles". Advances in Consumer Research, Association for Consumer Research , XV, pp. 43-49. Provo, UT
Lee, M. (1988, December 31). "Two-part Pricing in a Competitive Market; An Empirical Investigation of the Video Movie Rental Case". Proceedings of the 1988 Summer AMA Educators' Conference, pp. 195-199.
Other Scholarly Works
Lord, K. R., Lee, M., Choong, P., & Hammele, M. E. "Normative and Informational Social Influence Decision and Relationship Characteristics". 25.
In Progress.Reviews
Lee, M. (1999,January 1). Review of Customer Centered Selling: Eight Steps to Success from the World's Best Sales Force by Robert L. Jolles. Global Forces.
Lee, M. (1996,January 1). Review of Marketing and Entrepreneurship: Research Ideas and Opportunities by Gerald E. Hills. Journal of Business-to-Business Marketing.
Research Currently in Progess
Lee, M., Talukdar, D., & Ratchford, B. T.(n.d.). "Evolving Role of the Internet on Consumers' Product Information Search: Insights From the Automobile Market". In Progress.
Data collection finished and a draft being prepared
Lee, M.(n.d.). "Information Source Utilization and Choice Patterns: In the Case of Automobile Purchase". In Progress.
Initial analysis completed and a draft being prepared
Lee, M., & Lord, K. R.(n.d.). "Informational and Normative Social Influence among Immigrant Consumers". In Progress.
Data collected and Initial analysis completed
Lee, M., Ratchford, B. T., & Talukdar, D.(n.d.). "Return to Internet Search: A Longitudinal Analysis of New Automobile Purchases" . In Progress.
Data collected and being analyzed
Lee, M.(n.d.). "Satisfaction and Complaining Behavior of Immigrant Consumers". In Progress.
Additional data analysis is needed
| Title | Funding Agency Sponsor | Start Date | End Date | Awarded Date | Total Funding | Status |
|---|---|---|---|---|---|---|
| Zicklin School of Business of Payroll | Deferred Funds Group | 01/01/2014 | 06/30/2019 | 07/06/2014 | 18622.23 | Completed |
| Honor / Award | Organization Sponsor | Date Received | Description |
|---|---|---|---|
| Eminent Scholar Award | Academy of Asian Business | 2019 | |
| Honoary Member Inductee | Golden Key International Honor Society | 2012 | |
| 9th Annual Faculty Scholarship and Creative Achievement Award | Baruch College | 2011 | |
| Employee Service Award: 20 Years of Service | Baruch College | 2010 | |
| 8th Annual Faculty Scholarship and Creative Achievement Award | Baruch College | 2010 | |
| 7th Annual Faculty Scholarship and Creative Achievement Award | Baruch College | 2009 | |
| Faculty Inductee | Beta Gamma Sigma Honor Society | 2009 | |
| 6th Annual Faculty Scholarship and Creative Achievement Award | Baruch College | 2008 | |
| 5th Annual Faculty Scholarship and Creative Achievement Award | Baruch College | 2007 | |
| 4th Annual Faculty Scholarship and Creative Achievement Award | Baruch College | 2006 | |
| 3rd Annual Faculty Scholarship and Creative Achievement Award | Baruch College | 2005 | |
| Employee Service Award: 15 Years of Service | Baruch College | 2005 | |
| 2nd Annual Faculty Scholarship and Creative Achievement Award | Baruch College | 2004 | |
| Certificate of Recognition, " Salute to Scholars" | CUNY | 2003 | |
| Fellow | Coleman Foundation Scholarship | 2001 | 1999, 2000, 2001 |
| Recognition Award | Board of Education of the City of New York | 1999 | |
| Nomination, The Distinguished Teaching Award | Baruch College | 1994 | |
| Nomination, The Distinguished Teaching Award | Baruch College | 1993 | |
| Nomination, The Doctoral Student Achievement Award | SUNY Buffalo | 1993 | |
| Award for Continued Teaching Excellence | School of Business, Baruch College | 1993 | |
| Honorable Mantion, Excellence in Teaching Award | SUNY Buffalo | 1990 | |
| Fellow | American Marketing Association Doctoral Consortium | 1989 |
Department
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| Recruiting Committee | Committee Chair | 1/1/2015 | 12/31/2016 |
| Executive MS in Marketing International Program | Coordinator | 1/1/2003 | 12/31/2007 |
| Department Chair | 1/1/2006 | 12/31/2007 | |
| Faculty Compensation Review Committee | Committee Member | 1/1/2003 | 12/31/2007 |
| Excutive Committee | Committee Member | 1/1/2000 | 12/31/2007 |
| External Review Committee for Tenure and Promotion Cases | Committee Chair | 1/1/1998 | 12/31/2006 |
| Recruiting Committee | Committee Chair | 1/1/1998 | 12/31/1999 |
| Computer Resources Lab | Coordinator | 1/1/1990 | 12/31/1993 |
College
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| Executive Committee for Baruch College Faculty Senate | Committee Member | Present | |
| Advisory Board for Conversation Partners Program | Committee Member | Present | |
| Board of Directors for SWUFE 3+1 Dual Degree Program | Member | Present | |
| Graduate Curriculum Committee | Committee Chair | Present | |
| Executive Director of Doctor of Professional Studies in Business Program | Present | ||
| Search Committee for IB Faculty | Committee Chair | 11/30/2022 | |
| Search Committee for the Marxe School Dean | Committee Chair | 5/31/2022 | |
| Board of Directors for Confucius Institute for Global Finance | Member | 6/30/2020 | |
| Steering Committee for Executive Doctorate Program | Committee Member | 12/31/2019 | |
| Strategic Planning Steering Committee | Committee Member | 12/31/2018 | |
| Lawrence N. Field Chair Professor of Entrepreneurship Search Committee | Committee Chair | 12/31/2017 | |
| Search Committee for Assistant Dean for Corporate Outreach | Committee Member | 12/31/2017 | |
| Search for Assitant Provost for Assessment, Accreditation, and Institutional Effectiveness | Committee Chair | 12/31/2017 | |
| Recruiting Committee | Committee Chair | 12/31/2016 | |
| Interim Dean | 6/30/2014 | ||
| Strategic Planning Steering Committee | Committee Chair | 12/31/2012 | |
| Associate Dean for Academic Affairs | 12/31/2010 | ||
| Department Chair | 12/31/2007 | ||
| Executive MS in Marketing International Program | Coordinator | 12/31/2007 | |
| Faculty Compensation Review Committee | Committee Member | 12/31/2007 | |
| Excutive Committee | Committee Member | 12/31/2007 | |
| School Personnel and Budget Committee | Committee Member | 12/31/2007 | |
| Executive MBA Program Open Houses and Orientations | Presenter | 12/31/2007 | |
| Robert Zicklin Chair Professor and Director of The Zicklin Center for Corporate Integrity Search Committee | Committee Chair | 12/31/2007 | |
| Director of Instructional Technology Search Committee | Committee Member | 12/31/2007 | |
| Baruch College Entrepreneurship Competition | Mentor | 12/31/2006 | |
| Bernard M. Baruch College Association, Inc. | Board Member | 12/31/2006 | |
| External Review Committee for Tenure and Promotion Cases | Committee Chair | 12/31/2006 | |
| The Lawrence N. Field Center for Entrepreneurship | Field Mentor | 12/31/2006 | |
| Executive MBA Program | Teaching Faculty | 12/31/2006 | |
| International Executive Program Associate Director Search Committee | Committee Member | 12/31/2006 | |
| Senate Committee on Academic Freedom and Responsibility | Committee Member | 12/31/2006 | |
| Baruch College and Merrill Lynch IPO Challenge | Mentor | 12/31/2006 | |
| Banking Bazaar, The Lawrence N. Field Center for Entrepreneurship | Speaker | 12/31/2005 | |
| College for a Day | Presenter | 12/31/2003 | |
| Freshman Text Selection Committee | Committee Member | 12/31/2002 | |
| 2000 Entrepreneurship Summit | Special Session Moderator | 12/31/2000 | |
| Middle State Accreditation Committee | Committee Member | 12/31/2000 | |
| Recruiting Committee | Committee Chair | 12/31/1999 | |
| Family Business Conference | Organizing Committee | 12/31/1999 | |
| Freshman Year Initiative Committee | Committee Member | 12/31/1997 | |
| Financial Aid Committee | Committee Member | 12/31/1996 | |
| Honor Thesis by Syed Sajid Mukhtar titled" An Empirical study of Immigrant Consumers' Complaining Behavior" | Faculty Sponsor | 12/31/1995 | |
| Social Activities Committee | Committee Member | 12/31/1994 | |
| Small Business Lab | Faculty Coordinator | 12/31/1994 | |
| Ceremonial Occasions Committee | Committee Member | 12/31/1994 | |
| Multicultural Workshop | Faculty Participant | 12/31/1993 | |
| Workshop on Writing and the ESL Sequence | Faculty Participant | 12/31/1993 | |
| Computer Resources Lab | Coordinator | 12/31/1993 | |
| Faculty-Student Disciplinary Committee | Committee Member | 12/31/1992 |
University
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| University Faculty Senate | University Senate Service | 1/1/2019 | Present |
| Position Paper Committee for Swee Chia, Sungmin Ryu | Committee Member | Present | |
| Doctoral Dissertation Committee for Swee Chia, Nicole Kirpalani | Committee Member | Present | |
| CUNY Representative to World Cities and World Class University (WC2) Network | Program Organizer | 1/1/2015 | 12/31/2018 |
| CUNY Global Strategic Framework Committee | Committee Member | 12/31/2016 | |
| Doctoral Proseminar | Presenter | 1/1/2004 | 12/31/2010 |
| PSC-CUNY Research Grant Evaluation, CUNY | Coordinator | 12/31/2002 | |
| PSC-CUNY Research Grant Evaluation, CUNY | Reviewer | 12/31/2000 | |
| Asian-American Higher Education Council Conference | Organizing Committee | 12/31/1995 | |
| PSC-CUNY Research Grant Evaluation, CUNY | Panel Member and Reviewer | 12/31/1994 | |
| Diamond Fellowship Program Workshop | Faculty Presenter | 12/31/1992 |
Professional
| Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
|---|---|---|---|---|---|---|
| New England Journal of Entrepreneurship | Reviewer, Journal Article | 12/31/2020 | ||||
| Journal of Entrepreneurship Research | Reviewer, Journal Article | 12/31/2012 | ||||
| Journal of Developmental Entrepreneurship | Reviewer, Journal Article | 12/31/2008 |
Public
| Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
|---|---|---|---|---|---|---|
| Journal of Small Business Management | Reviewer | 1/1/2005 | 12/31/2007 | |||
| Academy of Marketing Science Annual Conference | Reviewer | 12/31/2007 | ||||
| Mary Long, Ph. D., Pace University for her promotion to full | External Reviewer | 12/31/2006 | ||||
| Journal of Marketing | Ad-Hoc Reviewer | 12/31/2006 | ||||
| Pola Gupta, Ph. D., Wright State University for tenure (2003) and promotion to full (2006) | External Reviewer | 1/1/2003 | 12/31/2006 | |||
| Dawn Lerman, Ph. D., Fordham University for her tenure | External Reviewer | 12/31/2005 | ||||
| Valerie Vaccaro, Ph. D., SUNY at Old Westbury for her reappointment | Reviewer | 12/31/2005 | ||||
| Electronic Markets | Ad-Hoc Reviewer | 1/1/2004 | 12/31/2005 | |||
| The Korean School of New Jersey, Teaneck, New Jersey | Board Member | 1/1/1998 | 12/31/2005 | |||
| Marketing Science | Ad-Hoc Reviewer | 12/31/2003 | ||||
| Peggy Choong, Ph. D., Niagara University for her tenure | External Reviewer | 12/31/2003 | ||||
| Occupational Educational Commission, New York City Board of Education | Advisory Board Member | 1/1/1999 | 12/31/2002 | |||
| Virtual Enterprise International, Inc., New York City Board of Education | Advisory Board Member | 1/1/1997 | 12/31/2002 | |||
| International Journal of Electronic Commerce | Ad-Hoc Reviewer | 12/31/2002 | ||||
| Yooncheong Cho's Ph. D. Dissertation, Rutgers University | Outside Reader | 12/31/2002 | ||||
| Journal of Business Venturing | Ad-Hoc Reviewer | 12/31/2002 | ||||
| Research Grant Program Evaluation, Social Sciences and Humanities Research Council of Canada | Reviewer | 1/1/1994 | 12/31/1996 | |||
| Uday Kumar's Ph. D. Dissertation, SUNY Buffalo | Outside Reviewer | 12/31/1994 | ||||
| Brooklyn Local Development Corporation | Board Member | New York | 1/1/1990 | 12/31/1994 | ||
| Academy of Marketing Science QOL Conference | Reviewer | 12/31/1992 | ||||
| AMA Summer Educators' Conference | Reviewer | 12/31/1992 | ||||
| International Journal of Forecasting | Reviewer | 1/1/1990 | 12/31/1991 |