Peter M Horowitz

Adj Lecturer

Weissman School of Arts and Sciences

Department: Communication Studies

Areas of expertise:

Email Address: peter.horowitz@baruch.cuny.edu

Education

B. Phil, English Literature, University of St. Andrews St. Andrews SCOTLAND

B.A., English Literature, University of Pennsylvania Philadelphia PA

SemesterCourse PrefixCourse NumberCourse Name
Fall 2021COM3150Business Communication
Spring 2021COM3150Business Communication
Fall 2020COM3150Business Communication
Spring 2020COM3150Business Communication
Fall 2019COM3150Business Communication
Summer 2019COM5010Internship Bus Comm
Spring 2019COM5010Internship Bus Comm
Fall 2018COM3150Business Communication
Fall 2018COM9139Communication Strategy
Fall 2017COM3150HBusiness Communication Hon
Fall 2017COM3150Business Communication
Fall 2017COM9139Communication Strategy
Fall 2017COM5000Independent Study COM I
Fall 2017COM9992MA Capstone Project
Fall 2017COM3150Business Communication
Spring 2017COM5010Internship Bus Comm
Spring 2017COM9658Reputation Mngment
Spring 2017COM5010Internship Bus Comm
Spring 2017COM3800Principles of Public Relations
Fall 2016COM3150HBusiness Communication Hon
Fall 2016COM9992MA Capstone Project
Fall 2016COM9139Communication Strategy
Fall 2016COM5010Internship Bus Comm
Fall 2016COM5010Internship Bus Comm
Summer 2016COM9900Independent Study
Spring 2016COM9658Reputation Mngment
Spring 2016COM9661Selected Topics in Corporate C
Spring 2016COM3150HBusiness Communication Hon
Spring 2016COM5000Independent Study COM I
Spring 2016COM5010Internship Bus Comm
Fall 2015COM3800Principles of Public Relations
Fall 2015COM5010Internship Bus Comm
Fall 2015COM9139Communication Strategy
Fall 2015COM9661Selected Topics in Corporate C
Fall 2015COM9991Masters Thesis In Cc
Fall 2015COM3150HBusiness Communication Hon
Fall 2015COM9663Selected Topics in Corp Comm
Summer 2015COM5001Independent Study COM II
Summer 2015COM5000Independent Study COM I
Summer 2015COM5010Internship Bus Comm
Summer 2015COM5010Internship Bus Comm
Spring 2015COM3150Business Communication
Spring 2015COM3800Principles of Public Relations
Spring 2015COM9900Independent Study
Spring 2015COM9900Independent Study
Spring 2015COM9900Independent Study
Spring 2015COM9991Masters Thesis In Cc
Spring 2015COM3150HBusiness Communication Hon
Fall 2014COM9991Masters Thesis In Cc
Fall 2014COM9139Communication Strategy
Fall 2014COM5010Internship Bus Comm
Fall 2014COM3150Business Communication
Fall 2014COM3150Business Communication
Summer 2014COM9991Masters Thesis In Cc
Summer 2014COM5010Internship Bus Comm
Spring 2014COM4101HHonors - Selected Topics
Spring 2014COM3150HBusiness Communication Hon
Spring 2014COM9992MA Capstone Project
Spring 2014COM9661Selected Topics in Corporate C
Spring 2014COM9658Reputation Mngment
Spring 2014COM5010Internship Bus Comm
Spring 2014COM3150Business Communication
Fall 2013COM3150Business Communication
Fall 2013COM9991Masters Thesis In Cc
Fall 2013COM9139Communication Strategy
Fall 2013COM5010Internship Bus Comm
Fall 2013COM5000Independent Study COM I
Fall 2013COM3150Business Communication
Summer 2013COM5010Internship Bus Comm
Summer 2013COM5011Intern Bus Pub Comm
Spring 2013COM3800Principles of Public Relations
Spring 2013COM5000Independent Study COM I
Spring 2013COM9658Reputation Mngment
Spring 2013COM3150HBusiness Communication Hon
Spring 2013COM9992MA Capstone Project
Spring 2013COM9992MA Capstone Project
Spring 2013COM3800Principles of Public Relations
Spring 2013COM3150Business Communication
Fall 2012COM9991Masters Thesis In Cc
Fall 2012COM9900Independent Study
Fall 2012COM9139Communication Strategy
Fall 2012COM3800Principles of Public Relations
Fall 2012COM3150Business Communication
Fall 2012COM3150Business Communication
Summer 2012COM5000Independent Study COM I
Spring 2012COM9658Reputation Mngment
Spring 2012COM4000Corporate Communication
Spring 2012COM3800Principles of Public Relations
Spring 2012COM3150Business Communication
Spring 2012COM9992MA Capstone Project
Spring 2012COM3150Business Communication
Spring 2012COM4000HHon Corp Com
Fall 2011COM3150Business Communication
Fall 2011COM9992MA Capstone Project
Fall 2011COM9139Communication Strategy
Fall 2011COM4000Corporate Communication
Fall 2011COM3150Business Communication
Spring 2011COM9900Independent Study
Spring 2011COM9139Communication Strategy
Spring 2011COM4000Corporate Communication
Spring 2011COM4000Corporate Communication
Spring 2011COM3150Business Communication
Fall 2010COM3150Business Communication
Fall 2010COM3150Business Communication
Fall 2010COM4000Corporate Communication
Fall 2010COM4000Corporate Communication
Fall 2010COM9658Reputation Mngment
Summer 2010COM9654Employee Communication
Fall 2009COM9660Sel Topics/Corp Comm
Summer 2009COM9654Employee Communication
Fall 2008COM9660Sel Topics/Corp Comm

Journal Articles

(2006). "The Global Employee Volunteer: A Corporate Program for Giving Back". Journal of Business Strategy, 27(3).

(2005). "What If, How to Prepare and Respond to a Corporate Crisis". View Magazine, 3.

(1992). "When Law Firms Make the Headlines: Taking the Bite out of Media Scrutiny". Marketing for Lawyers,

(1973). "Organic Biography: The Death of an Art". Journal of British Studies,

Presentations

Horowitz, P. (2014, August 12). From Assertion to Endorsement. Women Presidents Organization, NY Chapter. New York City: Women Presidents Organization.

Horowitz, P. (2002, December 31). The New Openness: Transparency and the Rebuilding of Public Trust. Fairleigh Dickinson University

Horowitz, P. (2001, December 31). Using Media Mesaurement and Analysis in the Creation of a World Class Brand. PRSA International Conference. Atlanta

Horowitz, P. (1998, December 31). Communicating a Merger. Conference Board Annual Corporate Communications Seminar.

Horowitz, P. (1993, December 31). Information Technology as a Marketing Enabler. : Legal Tech.

Horowitz, P. (1993, December 31). The Next Wave: Integrating Marketing in the Professional Services Firm. American Marketing Association. (Miami Chapter)

Horowitz, P. (1992, December 31). Information Technology and Business Development: A Critical Interface for Law Firms in the `90s. Law Firm Technology Conference.

Horowitz, P. (1991, December 31). Hook, Line and Sinker: Marketing as Standard Equipment for Tomorrow's Professional Firm. Association of Accounting Marketing Executives Annual Conference.

Horowitz, P. (1991, December 31). Power Marketing: The Fusion of Institutional Promotion and Personal Relationship Building. Andersen Annual Sales Conference.

Horowitz, P. (1989, December 31). Rethinking Professional Services Marketing: Say Goodbye to the Capabilities Brochure. : Professional Services Marketing Association.

Horowitz, P. (1989, December 31). Successful Communications Strategies for Professional Firms. : Public Relations Society of America.

Horowitz, P. (1989, December 31). The Challenge of Communicating Complexity. : Presented at the convocation sponsored by the University of Georgia.

Horowitz, P., & Otto, D. (1973, December 31). "The Teaching Effectivesness of an Alternative Teaching Facility". Annual Proceedings of the International Association for Institutional Education.

Other Scholarly Works

Horowitz, P. The Influence of the CEO on Corporate Reputation. A reconsideration of the conventional wisdom that the CEO is an important element in the establishing and sustaining a positive corporate reputation, with an examination of why CEOs are often ill-suited to this role.

In Progress.

Horowitz, P. Charting the Rise of the Recognition Business. An examination of how corporate reputations have been affected by third-party recognition, beginning with the "Good Housekeeping Seal" through Consumer Reports to the current propensity to give greater weight to the views of "people like me".

In Progress.
Honor / AwardOrganization SponsorDate ReceivedDescription
PR News Gold Key Award1989
Graduate FellowshipsUniversity of Manitoba. 1969-1970, 1970-1971
Member of Arthur Page Society
Fellow of Royal Society for the Encouragement of Arts, Manufactures and Commerce
Martin Foundation Scholarship (1964-1968)University of Pennsylvania

College

Committee NamePosition RoleStart DateEnd Date
Brand Subcommittee of Strategic Planning CommitteeCommittee MemberPresent
Curriculum CommitteeAttendee, MeetingPresent
Undergraduate Curricum CommitteeCommittee MemberPresent
Majors FairFaculty AdvisorPresent
Communication Studies Departmentrecording secretaryPresent
Faculty MeetingsSecretaryPresent
PRSSA Baruch ChapterFaculty AdvisorPresent

Professional

OrganizationPosition RoleOrganization StateOrganization CountryStart DateEnd DateAudience
School of Public AffairsGuest LecturerNew YorkUnited States1/1/2012Present
Society for the Encouragement of Arts, Manufactures and CommerceFellow1/1/2006Present
NYU MS in Public RelationsGuest LecturerNew YorkUnited States12/8/2012
Board of Directors and Treasurer, President St. Condominium Board of Directors of a Company1/1/200612/31/2010
Client Advisory Council, Council of PR Firms1/1/200112/31/2007
Maple Street SchoolOfficer, Treasurer1/1/200112/31/2002
Board of Directors and Secretary, 39 Plaza Apartments Corp.1/1/199812/31/2000
250 West 27'" Street Apartments Inc.Board of Directors of a Company1/1/199512/31/1997
The Limon Dance FoundationBoard of Directors of a Company1/1/199512/31/1996
TADA! Theatre Company for ChildrenBoard of Directors of a Company1/1/199212/31/1994
The New Theatre of BrooklynBoard of Directors of a Company1/1/198912/31/1991
American Marketing Association Services Marketing ConferenceChairperson12/31/1989
Metropolitan Toronto Jewish Family & Child ServicesBoard of Directors of a Company1/1/198512/31/1988
First International Professional Services Marketing ConferenceChairperson12/31/1986