Peter M Horowitz

Adj Lecturer

Weissman School of Arts and Sciences

Department: Communication Studies

Areas of expertise:

Email Address: peter.horowitz@baruch.cuny.edu

Journal Articles

(2006). "The Global Employee Volunteer: A Corporate Program for Giving Back". Journal of Business Strategy, 27(3).

(2005). "What If, How to Prepare and Respond to a Corporate Crisis". View Magazine, 3.

(1992). "When Law Firms Make the Headlines: Taking the Bite out of Media Scrutiny". Marketing for Lawyers,

(1973). "Organic Biography: The Death of an Art". Journal of British Studies,

Presentations

Horowitz, P. (2014, August 12). From Assertion to Endorsement. Women Presidents Organization, NY Chapter. New York City: Women Presidents Organization.

Horowitz, P. (2002, December 31). The New Openness: Transparency and the Rebuilding of Public Trust. Fairleigh Dickinson University

Horowitz, P. (2001, December 31). Using Media Mesaurement and Analysis in the Creation of a World Class Brand. PRSA International Conference. Atlanta

Horowitz, P. (1998, December 31). Communicating a Merger. Conference Board Annual Corporate Communications Seminar.

Horowitz, P. (1993, December 31). Information Technology as a Marketing Enabler. : Legal Tech.

Horowitz, P. (1993, December 31). The Next Wave: Integrating Marketing in the Professional Services Firm. American Marketing Association. (Miami Chapter)

Horowitz, P. (1992, December 31). Information Technology and Business Development: A Critical Interface for Law Firms in the `90s. Law Firm Technology Conference.

Horowitz, P. (1991, December 31). Hook, Line and Sinker: Marketing as Standard Equipment for Tomorrow's Professional Firm. Association of Accounting Marketing Executives Annual Conference.

Horowitz, P. (1991, December 31). Power Marketing: The Fusion of Institutional Promotion and Personal Relationship Building. Andersen Annual Sales Conference.

Horowitz, P. (1989, December 31). Rethinking Professional Services Marketing: Say Goodbye to the Capabilities Brochure. : Professional Services Marketing Association.

Horowitz, P. (1989, December 31). Successful Communications Strategies for Professional Firms. : Public Relations Society of America.

Horowitz, P. (1989, December 31). The Challenge of Communicating Complexity. : Presented at the convocation sponsored by the University of Georgia.

Horowitz, P., & Otto, D. (1973, December 31). "The Teaching Effectivesness of an Alternative Teaching Facility". Annual Proceedings of the International Association for Institutional Education.

Other Scholarly Works

Horowitz, P. The Influence of the CEO on Corporate Reputation. A reconsideration of the conventional wisdom that the CEO is an important element in the establishing and sustaining a positive corporate reputation, with an examination of why CEOs are often ill-suited to this role.

In Progress.

Horowitz, P. Charting the Rise of the Recognition Business. An examination of how corporate reputations have been affected by third-party recognition, beginning with the "Good Housekeeping Seal" through Consumer Reports to the current propensity to give greater weight to the views of "people like me".

In Progress.