Priya Rangaswamy

Priya Rangaswamy is an Assistant Professor in the Allen G. Aaronson Department of Marketing & International Business at the Zicklin School of Business, Baruch College. She holds a Ph.D in Marketing from Texas A&M University. In her research, she leverages econometric models and machine learning methods to answer important strategic questions in these substantive areas: innovation, societal issues, corporate social responsibility, AI, and marketing-finance interface. Prior to her Ph.D., she spent almost a decade in the Media, Semiconductor, and IT industries in product management, market research and business analytics, new product development, and product support roles.