Sheldon Wayman

Adj Lecturer

Zicklin School of Business

Department: Allen Aaronson Dept of Mkt/IB

Areas of expertise:

Email Address: sheldon.wayman@qc.cuny.edu

M.B.A., Marketing/Advertising, Baruch College, Zicklin School of Business, CUNY United States

BBA, Marketing Research, Baruch College, Zicklin School of Business, CUNY United States

Wayman, S. Advertising’s Recessionary Rewards.

Wayman, S. Building Brand Awareness with Magazine Advertising.

Wayman, S. How Marketing Managers Allocate Their Budget.

Wayman, S. The Buck Stops Here When It Comes to Dollar Incentives.

Wayman, S. The Value of Frequency and Continuity.

Wayman, S. How marketing managers allocate their marketing budget (profiled by size of company and industry).

Wayman, S. How to use marketing research as a tool to sell advertising.

Wayman, S. Using Research as Tool to Help Sell Advertising.

Wayman, S. Importance of maintaining advertising during hard economic times.

Wayman, S. The Power of Trade Shows/Conventions as a marketing tool.

Wayman, S. Impact of advertising on pharmaceutical organizations and doctors.

Wayman, S. Can Business-to-Business Advertising Make a Difference in an Economic Downturn?.

Wayman, S. Decision Makers Prefer Trade Shows.

Wayman, S. Trade Shows Provide Business Opportunities.

Wayman, S. Trade Shows Attract Untapped Market Of Visitors With Buying Authority.

Wayman, S. Trade Shows Deliver Attendees That Purchase Exhibited Products.

Wayman, S. Decision Makers Take Buying Actions At Trade Shows.

Organization	Position Role	Organization State	Start Date	End Date
AMA, Greenbook of Market Research Suppliers				Present
AMA	Educator			Present
Marketing Community	Educator			Present
Marketing Community	Educator			Present
Marketing Community				Present
McGraw-Hill				Present
The Wayman Group Inc.	Officer, President/Elect/Past	New York	1/1/1991	Present
Prentice-Hall "Essentials of Marketing Research" textbook by Naresh K. Malhotra	Reviewer, Book		12/1/2009	12/31/2009