Sheldon Wayman

Adj Lecturer

Zicklin School of Business

Department: Allen Aaronson Dept of Mkt/IB

Areas of expertise:

Email Address: sheldon.wayman@qc.cuny.edu

Education

M.B.A., Marketing/Advertising, Baruch College, Zicklin School of Business, CUNY United States

BBA, Marketing Research, Baruch College, Zicklin School of Business, CUNY United States

SemesterCourse PrefixCourse NumberCourse Name
Fall 2024MKT3000Marketing Foundations
Spring 2024MKT3000Marketing Foundations
Fall 2023MKT3000Marketing Foundations
Fall 2022MKT3000Marketing Foundations
Summer 2022MKT3600MKT Info for Decision Making
Spring 2022MKT3600Marketing Research
Fall 2021MKT3600Marketing Research
Summer 2021MKT3600Marketing Research
Spring 2021MKT3000Marketing Foundations
Fall 2020MKT3000Marketing Foundations
Summer 2020MKT3600Marketing Research
Spring 2020MKT3000Marketing Foundations
Fall 2019MKT3000Marketing Foundations
Summer 2019MKT3600Marketing Research
Spring 2019MKT3000Marketing Foundations
Fall 2018MKT3000Marketing Foundations
Summer 2018MKT3600Marketing Research
Spring 2018MKT3000Marketing Foundations
Fall 2017MKT3000Marketing Foundations
Summer 2017MKT3600Marketing Research
Spring 2017MKT3605Consumer Behavior
Fall 2016MKT3000Marketing Foundations
Summer 2016MKT3600Marketing Research
Spring 2016MKT3600Marketing Research
Fall 2015MKT3600Marketing Research
Summer 2015MKT3600Marketing Research
Spring 2015MKT3600Marketing Research
Fall 2014MKT3600Marketing Research
Summer 2014MKT3600Marketing Research
Spring 2014MKT3600Marketing Research
Fall 2013MKT3600Marketing Research
Summer 2013MKT3600Marketing Research
Summer 2013MKT9702Marketing Research
Spring 2013MKT3600Marketing Research
Fall 2012MKT3600Marketing Research
Summer 2012MKT3600Marketing Research
Summer 2012MKT9702Marketing Research
Spring 2012MKT3600Marketing Research
Spring 2011MKT3600Marketing Research
Fall 2010MKT3600Marketing Research
Summer 2010MKT3600Marketing Research
Summer 2010MKT9702Marketing Research
Spring 2010MKT3600Marketing Research
Fall 2009MKT9702Marketing Research
Fall 2009MKT9703Marketing Management
Fall 2009MKT9703Marketing Management
Summer 2009MKT9702Marketing Research
Summer 2009MKT3600Marketing Research
Spring 2009MKT3600Marketing Research
Fall 2008MKT3600Marketing Research
Summer 2008MKT9702Marketing Research
Summer 2008MKT3600Marketing Research
Spring 2008MKT3600Marketing Research
Summer 2007MKT9702Marketing Research
Fall 2005MKT9703Marketing Management
Fall 2005MKT9703Marketing Management
Fall 2004MKT3600Marketing Research
Spring 2004MKT3600Marketing Research

Media Contributions

Wayman, S. Advertising’s Recessionary Rewards.

Wayman, S. Building Brand Awareness with Magazine Advertising.

Wayman, S. How Marketing Managers Allocate Their Budget.

Wayman, S. The Buck Stops Here When It Comes to Dollar Incentives.

Wayman, S. The Value of Frequency and Continuity.

Presentations

Wayman, S. How marketing managers allocate their marketing budget (profiled by size of company and industry).

Wayman, S. How to use marketing research as a tool to sell advertising.

Wayman, S. Using Research as Tool to Help Sell Advertising.

Wayman, S. Importance of maintaining advertising during hard economic times.

Wayman, S. The Power of Trade Shows/Conventions as a marketing tool.

Wayman, S. Impact of advertising on pharmaceutical organizations and doctors.

Other Scholarly Works

Wayman, S. Can Business-to-Business Advertising Make a Difference in an Economic Downturn?.

Wayman, S. Decision Makers Prefer Trade Shows.

Wayman, S. Trade Shows Provide Business Opportunities.

Wayman, S. Trade Shows Attract Untapped Market Of Visitors With Buying Authority.

Wayman, S. Trade Shows Deliver Attendees That Purchase Exhibited Products.

Wayman, S. Decision Makers Take Buying Actions At Trade Shows.

Professional

OrganizationPosition RoleOrganization StateOrganization CountryStart DateEnd DateAudience
AMA, Greenbook of Market Research SuppliersPresent
AMAEducatorPresent
Marketing CommunityEducatorPresent
Marketing CommunityEducatorPresent
Marketing CommunityPresent
McGraw-HillPresent
The Wayman Group Inc.Officer, President/Elect/PastNew York1/1/1991Present
Prentice-Hall "Essentials of Marketing Research" textbook by Naresh K. MalhotraReviewer, Book12/1/200912/31/2009