Shirley Bluvstein
Asst Professor
Zicklin School of Business
Department: Allen Aaronson Dept of Mkt/IB
Areas of expertise: Behavioral Pricing, Choice Architecture, Experiential Marketing, Tipping, Prosocial Behavior, Artificial Intelligence
Email Address: shirley.bluvstein@baruch.cuny.edu
- Biography
- Teaching
- Research and Creative Activity
- Grants
- Honors and Awards
- Service
Education
Ph.D., Marketing, New York University United States
M.A., Social Psychology, Tel Aviv University Israel
B.A., Psychology, Tel Hai College Israel
Journal Articles
Bluvstein, S., Zhao, X., Barasch, A., & Schroeder, J. (2024). Imperfectly Human: The Humanizing Potential of (Corrected) Errors in Text-Based Communication. Journal of the Association for Consumer Research, 9(8). 332-343.
Raghubir, P., & Bluvstein, S. (2024). From bribes to bequests and gifts to gratuities: The black, white, and shades of gray of how and why consumers pay what they want. Society for Consumer Psychology, Consumer Psychology Review, 7(1). 75-92.
(2021). Tip to Show Off: Impression Management Motivations Increase Consumers’ Generosity. Journal of the Association for Consumer Research, 6(1). 120-129.
Presentations
Bluvstein, S., & Lasleta, J. (2026, March 19). From Service to Self-Interest: How Payment Framing Shapes Voluntary Contributions .
Bluvstein, S., & Raghubir, P. (2026, October 19). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. Association for Consumer Research. Washington, DC
Bluvstein, S., & Raghubir, P. Absolutely Higher Tips: Framing Choice Alternatives in the New Age of Voluntary Payments Economy. Association for Consumer Research conference. Paris
Bluvstein, S., & Raghubir, P. (2026, March 19). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. EMAC. Bucharest
Bluvstein, S., & Raghubir, P. (2026, March 19). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. Association for Consumer Research Conference. Bali
Bluvstein, S., & Raghubir, P. (2026, March 19). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. Society for Consumer Psychology Conference. Puerto Rico
Bluvstein, S., & Raghubir, P. (2026, March 19). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. Association for Consumer Research Conference. Denver, Colorado
Bluvstein, S., & Raghubir, P. Tip to Show Off: Impression Management Motivations Increase Consumers’ Generosity. JACR Webinar. Washington, DC
Bluvstein, S., Goor, D., Barash, A., & Moewitz, V. Using Tainted Money to Mitigate Overhead Aversion. Society for Consumer Psychology conference. Huntington Beach, CA
Bluvstein, S., & Raghubir, P. When a Nudge Backfires: The Effect of Default Choice Alternatives on Consumers’ Voluntary Payments. Society for Consumer Psychology Conference. Huntington Beach, CA
Bluvstein, S., & Raghubir, P. When a Nudge Backfires: The Effect of Default Choice Alternatives on Consumers’ Voluntary Payments. Society for Consumer Psychology Conference- ** Awarded Best Working Paper. Dallas, TX
Bluvstein, S., & Raghubir, P. When a Nudge Backfires: The Effect of Default Choice Alternatives on Consumers’ Voluntary Payments. ESADE Pricing Symposium. Barcelona, Spain
Bluvstein, S., Zhao, X., Barasch, A., & Schroeder, J. Human or Bot? The Humanizing Power of (Corrected) Errors. Technology, Mind & Society Conference. Washington, DC
Bluvstein, S., Zhao, X., Barasch, A., & Schroeder, J. Human or Bot? The Humanizing Power of (Corrected) Errors. Association for Consumer Research. Atlanta, GA
Bluvstein, S., Goor, D., Barash, A., & Morwitz, V. Using Tainted Money to Mitigate Overhead Aversion. Association for Consumer Research conference. Atlanta, GA
Bluvstein, S., & Raghubir, P. When a Nudge Backfires: The Effect of Default Choice Alternatives on Consumers’ Voluntary Payments. Society for Judgment and Decision-Making Conference. New Orleans, LA
Research Currently in Progess
Bluvstein, S., & Raghubir, P.(n.d.). The Psychology of Tip Frames: When Numerical Magnitudes Shape Consumer Generosity (JCR R&R round 1).
Under Review at the Journal for Consumer Research
Bluvstein, S., & Avnet, T.(n.d.). Old Habits Die Hard: The Null Effect of Human-AI Interactions on Consumer Behavior. In Progress.
Bluvstein, S., Goor, D., Barash, A., & Morwitz, V.(n.d.). Using Tainted Money to Mitigate Overhead Aversion. In Progress.
Bluvstein, S., Goldenberg, J., & Miller, M.(n.d.). The Effect of Within the Hour Time Landmarks on Consumers’ Motivation, Effort, and Purchase Behavior. In Progress.
Bluvstein, S., & Lasaleta, J.(n.d.). Perceived Financial Motivation and Consumer Voluntary Payments decisions. In Progress.
| Honor / Award | Organization Sponsor | Date Received | Description |
|---|---|---|---|
| Dissertation Award Honorable Mention | ACR/Sheth | 2022-10-22 | The 2022 ACR/Sheth Foundation Dissertation Awards |
| Best Working Paper Award | Society for Consumer Psychology | 2018-02-17 | Society for Consumer Psychology Conference, Dallas Texas |
| Psychology Department Brain and Cognition | Tel Aviv University | 2013-10-01 | Merit Based Scholarship |
| Academic Leadership during the 2nd Lebanon War Award | I.D.B | 2007-05-01 | |
| Social Involvement Award | Tel Hai College | 2006-06-01 |
College
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| PhD Summer Paper Committee | Committee Member | Present | |
| PhD Candidate Comprehensive Exam Committee | Committee Member | 2/18/2026 | |
| Faculty Search Committee | Committee Member | 8/15/2025 |
Professional
| Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
|---|---|---|---|---|---|---|
| Journal of Consumer Research | Reviewer, Journal Article | 6/1/2017 | Present | International | ||
| Society for Consumer Psychology | Reviewer, Conference Paper | 10/1/2019 | Present | International | ||
| Interaction Studies Journal | Reviewer, Journal Article | 2/16/2026 | Present | International | ||
| Journal of Economic Psychology | Reviewer, Journal Article | 3/1/2024 | Present | International | ||
| Association for Consumer Research | Reviewer, Conference Paper | 3/1/2023 | Present | International |