Shirley Bluvstein

Shirley Bluvstein

Asst Professor

Zicklin School of Business

Department: Allen Aaronson Dept of Mkt/IB

Areas of expertise: Behavioral Pricing, Choice Architecture, Experiential Marketing, Tipping, Prosocial Behavior, Artificial Intelligence

Email Address: shirley.bluvstein@baruch.cuny.edu

Education

Ph.D., Marketing, New York University United States

M.A., Social Psychology, Tel Aviv University Israel

B.A., Psychology, Tel Hai College Israel

Journal Articles

Bluvstein, S., Zhao, X., Barasch, A., & Schroeder, J. (2024). Imperfectly Human: The Humanizing Potential of (Corrected) Errors in Text-Based Communication. Journal of the Association for Consumer Research, 9(8). 332-343.

Raghubir, P., & Bluvstein, S. (2024). From bribes to bequests and gifts to gratuities: The black, white, and shades of gray of how and why consumers pay what they want. Society for Consumer Psychology, Consumer Psychology Review, 7(1). 75-92.

(2021). Tip to Show Off: Impression Management Motivations Increase Consumers’ Generosity. Journal of the Association for Consumer Research, 6(1). 120-129.

Presentations

Bluvstein, S., & Lasleta, J. (2026, March 19). From Service to Self-Interest: How Payment Framing Shapes Voluntary Contributions .

Bluvstein, S., & Raghubir, P. (2026, October 19). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. Association for Consumer Research. Washington, DC

Bluvstein, S., & Raghubir, P. Absolutely Higher Tips: Framing Choice Alternatives in the New Age of Voluntary Payments Economy. Association for Consumer Research conference. Paris

Bluvstein, S., & Raghubir, P. (2026, March 19). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. EMAC. Bucharest

Bluvstein, S., & Raghubir, P. (2026, March 19). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. Association for Consumer Research Conference. Bali

Bluvstein, S., & Raghubir, P. (2026, March 19). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. Society for Consumer Psychology Conference. Puerto Rico

Bluvstein, S., & Raghubir, P. (2026, March 19). Nothing Matters: Zero Opt-Out Increases Consumers’ Voluntary Payments. Association for Consumer Research Conference. Denver, Colorado

Bluvstein, S., & Raghubir, P. Tip to Show Off: Impression Management Motivations Increase Consumers’ Generosity. JACR Webinar. Washington, DC

Bluvstein, S., Goor, D., Barash, A., & Moewitz, V. Using Tainted Money to Mitigate Overhead Aversion. Society for Consumer Psychology conference. Huntington Beach, CA

Bluvstein, S., & Raghubir, P. When a Nudge Backfires: The Effect of Default Choice Alternatives on Consumers’ Voluntary Payments. Society for Consumer Psychology Conference. Huntington Beach, CA

Bluvstein, S., & Raghubir, P. When a Nudge Backfires: The Effect of Default Choice Alternatives on Consumers’ Voluntary Payments. Society for Consumer Psychology Conference- ** Awarded Best Working Paper. Dallas, TX

Bluvstein, S., & Raghubir, P. When a Nudge Backfires: The Effect of Default Choice Alternatives on Consumers’ Voluntary Payments. ESADE Pricing Symposium. Barcelona, Spain

Bluvstein, S., Zhao, X., Barasch, A., & Schroeder, J. Human or Bot? The Humanizing Power of (Corrected) Errors. Technology, Mind & Society Conference. Washington, DC

Bluvstein, S., Zhao, X., Barasch, A., & Schroeder, J. Human or Bot? The Humanizing Power of (Corrected) Errors. Association for Consumer Research. Atlanta, GA

Bluvstein, S., Goor, D., Barash, A., & Morwitz, V. Using Tainted Money to Mitigate Overhead Aversion. Association for Consumer Research conference. Atlanta, GA

Bluvstein, S., & Raghubir, P. When a Nudge Backfires: The Effect of Default Choice Alternatives on Consumers’ Voluntary Payments. Society for Judgment and Decision-Making Conference. New Orleans, LA

Research Currently in Progess

Bluvstein, S., & Raghubir, P.(n.d.). The Psychology of Tip Frames: When Numerical Magnitudes Shape Consumer Generosity (JCR R&R round 1).

Under Review at the Journal for Consumer Research

Bluvstein, S., & Avnet, T.(n.d.). Old Habits Die Hard: The Null Effect of Human-AI Interactions on Consumer Behavior. In Progress.

Bluvstein, S., Goor, D., Barash, A., & Morwitz, V.(n.d.). Using Tainted Money to Mitigate Overhead Aversion. In Progress.

Bluvstein, S., Goldenberg, J., & Miller, M.(n.d.). The Effect of Within the Hour Time Landmarks on Consumers’ Motivation, Effort, and Purchase Behavior. In Progress.

Bluvstein, S., & Lasaleta, J.(n.d.). Perceived Financial Motivation and Consumer Voluntary Payments decisions. In Progress.

Honor / AwardOrganization SponsorDate ReceivedDescription
Dissertation Award Honorable Mention ACR/Sheth 2022-10-22The 2022 ACR/Sheth Foundation Dissertation Awards
Best Working Paper AwardSociety for Consumer Psychology2018-02-17Society for Consumer Psychology Conference, Dallas Texas
Psychology Department Brain and Cognition Tel Aviv University2013-10-01Merit Based Scholarship
Academic Leadership during the 2nd Lebanon War Award I.D.B 2007-05-01
Social Involvement Award Tel Hai College2006-06-01

College

Committee NamePosition RoleStart DateEnd Date
PhD Summer Paper CommitteeCommittee MemberPresent
PhD Candidate Comprehensive Exam Committee Committee Member2/18/2026
Faculty Search CommitteeCommittee Member8/15/2025

Professional

OrganizationPosition RoleOrganization StateOrganization CountryStart DateEnd DateAudience
Journal of Consumer Research Reviewer, Journal Article6/1/2017PresentInternational
Society for Consumer Psychology Reviewer, Conference Paper10/1/2019PresentInternational
Interaction Studies JournalReviewer, Journal Article2/16/2026PresentInternational
Journal of Economic Psychology Reviewer, Journal Article3/1/2024PresentInternational
Association for Consumer ResearchReviewer, Conference Paper3/1/2023PresentInternational