Wei Lu
Asst Professor
Zicklin School of Business
Department: Allen Aaronson Dept of Mkt/IB
Areas of expertise:
Email Address: wei.lu@baruch.cuny.edu
> View CV- Biography
- Teaching
- Research and Creative Activity
- Service
Education
Ph.D., Marketing, University of Toronto Toronto Canada
MEcon, Economic Theory and Econometrics, Toulouse School of Economics Toulouse France
BEc, Economics, Central University of Finance and Economics Beijing China
BBus, Business, Victoria University Melbourne Australia
| Semester | Course Prefix | Course Number | Course Name |
|---|---|---|---|
| Spring 2024 | MKT | 3620 | Digital Transformation of Mark |
| Spring 2024 | MKT | 3620 | Digital Transformation of Mark |
Presentations
Lu, W. Product Development and Platform Fees Design. 2024 Next Generation of Antitrust, Data Privacy & Data Protection Scholars Conference. New York
Lu, W. (2025, June 14). Product Development and Platform Fees Design. The 21st Marketing Dynamics Conference (MDC). Santorini, Greece: McGill University and Queen's University.
Lu, W. (2025, May 14). Product Development and Platform Fees Design. The 22nd annual International Industrial Organization Conference. Boston, MA: Industrial Organization Society.
Research Currently in Progess
Goetz, D., & Lu, W.(n.d.). Absent Ties in Product Diffusion: Evidence from Microtransactions. In Progress.
Professional
| Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
|---|---|---|---|---|---|---|
| PSC-CUNY | Reviewer, Grant Proposal | 2/13/2024 | Present | State | ||
| PLOS ONE | Reviewer, Journal Article | 9/1/2024 | Present | International | ||
| Review of Economics and Statistics | Reviewer, Journal Article | 9/1/2024 | Present | International | ||
| Management Science | Reviewer, Journal Article | 9/1/2024 | Present | International |