Yoori Yang
Asst Professor
Weissman School of Arts and Sciences
Department: Communication Studies
Areas of expertise:
Email Address: yoori.yang@baruch.cuny.edu
> View CV- Biography
- Teaching
- Research and Creative Activity
- Grants
- Honors and Awards
- Service
Yoori Yang is an Assistant Professor in the Department of Communication Studies at Baruch College, CUNY. She earned her PhD and MA in Communication at the University of California, Santa Barbara (UCSB), specializing in Organizational Communication and Corporate Social Responsibility. She earned her B.A. in Communication at the Annenberg School for Communication at University of Pennsylvania. Before coming to Baruch, she was a postdoctoral scholar in the Department of Technology Management at UCSB where she conducted research on communication visibility and advice seeking. Prior to coming to academia, she has also worked in the marketing department of IBM Korea as a Market Development Specialist.
Professor Yang’s research interests are in organizational communication processes at micro-, meso-, and macro-levels that address and enhance social justice, social well-being and the sustainability of our world. Her primary research program has been focused on organizational communication and inter-organizational networks in relation to globalization and digital environment. Her recent work has explored the communication network dynamics and structures of NGOs, MNCs and governmental organizations in South Korea, and how they create institutional pressures on multinational corporations to practice Corporate Social Responsibility. She has also explored what communication issues corporations face in developing sustainable practices related to their reputation management. Earlier in her academic career, she has explored how activists develop social movements on social media using both personalized and traditional media contents in opposition against political repression in an international context.
Education
Ph.D., Communication, University of California, Santa Barbara
M.A., Communication, University of California, Santa Barbara
B.A., Communication, University of Pennsylvania
| Semester | Course Prefix | Course Number | Course Name |
|---|---|---|---|
| Spring 2024 | COM | 4900 | Capstone in Comm Studies |
| Spring 2024 | COM | 9991 | Masters Thesis In Cc |
| Spring 2024 | COM | 9625 | Corp Culture & Sustainability |
| Fall 2023 | COM | 9900 | Independent Study |
| Fall 2023 | COM | 9635 | Qntv Res In Corp Com |
| Fall 2023 | COM | 4900 | Capstone in Comm Studies |
| Fall 2023 | COM | 9991 | Masters Thesis In Cc |
| Spring 2023 | COM | 4900 | Capstone Commun Stud |
| Spring 2023 | COM | 9635 | Qntv Res In Corp Com |
| Fall 2022 | COM | 9635 | Qntv Res In Corp Com |
| Fall 2022 | COM | 4902 | International Business and Org |
Journal Articles
Yang, Y., & Stohl, C. (2024). Convergent and divergent corporate social responsibility in South Korea: Collaborative and adversarial NGO-corporate networks. Management Communication Quarterly,
(2020). The appropriation of traditional media content in online contexts: A South Korean textbook case. COMMUNICATION MONOGRAPHS, 87(1). 92-113.
(2020). The (in)congruence of measures of corporate social responsibility performance and stakeholder measures of corporate social responsibility reputation. CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, 27(2). 969-981.
NGO cross-sector network dynamics for CSR: The analysis of NGO centralities in collaborative and adversarial networks with governmental organizations and corporations in South Korea.
Yang, Y., & Leonardi, P. Communication mechanisms of visibility and invisibility: an interdisciplinary review of (in)visibility communication process. In Progress.
NGO and corporate leaders’ perspectives of Corporate Social Responsibility and their networks: A South Korean case. In Progress.
Book Chapters
Fu, J., & Yang, Y. (2022). The collaboration communication conundrum: NGOs as CSR actors, beneficiaries, and adversaries. The Routledge Handbook of Corporate Social Responsibility Communication
Presentations
Yang, Y., & Leonardi, P. (2024, November 26). Communication mechanisms of visibility and invisibility: an interdisciplinary review of (in)visibility communication process. National Communication Association 109th Annual Convention. Maryland, USA: National Communication Association.
Yang, Y., & Stohl, C. (2024, May 26). Convergent and divergent corporate social responsibility in South Korea: Collaborative and adversarial NGO-corporate networks and CSR practices. 72nd Annual ICA Conference. Paris, France: International Communication Association.
Yang, Y. (2024, May 26). NGO roles for corporate social responsibility: Network analysis of NGO-GO-corporate collaborative and adversarial relationships in South Korea. 71st Annual ICA Conference. : International Communication Association.
Yang, Y. (2024, November 26). Institutional pressure for corporate social responsibility: The relational dynamics among NGOs, GOs, and corporations, and their association with CSR practices. NCA 106th Annual Convention. Indianapolis, Indiana: National Communication Association.
Yang, Y. (2024, May 26). The network and relational dynamics among MNCs, NGOs, and governmental institutions, and their association with CSR practices in a state-led economy. 70th Annual ICA Conference. Gold Coast, Australia: Intenational Communication Association.
Yang, Y. (2024, May 26). Institutional pressure by global NGO digital networks on corporate social responsibility. NCA 105th Annual Convention. Baltimore, MD: National Communication Association.
Yang, Y. (2024, May 26). Institutional pressure on CSR practices in the context of globalization and digital ubiquity. 69th Annual ICA Conference. Washington, D.C.: International Communication Association.
Yang, Y. (2024, May 26). The actual CSR practices vs. public perspective of CSR: a factor analysis of CSR indices. 69th Annual ICA Conference. Washington, D.C.: International Communication Association.
Yang, Y. (2024, October 26). Institutional pressure on CSR: The influence of NGO networks and embeddedness with government institutions on CSR practices in South Korean corporations. Organizational Communication Mini-Conference. University of Illinois at Urbana Champaign
Yang, Y. (2024, November 26). A comparative analysis of scandalous vs. non-scandalous South Korean Chaebol corporations in their CSR reporting practices. NCA 104th Annual Convention. Salt Lake City, Utah: National Communication Association.
Yang, Y., & Stohl, C. (2024, May 26). The appropriation of traditional media contents in online contexts: A South Korean textbook case. 68th Annual ICA Conference. Prague, Czech Republic: International Communication Association.
Yang, Y. (2024, May 26). The convergence of old and new media as legitimation practice in online organizational protests. 68th Annual ICA Conference. Prague, Czech Republic: International Communication Association.
| Honor / Award | Organization Sponsor | Date Received | Description |
|---|---|---|---|
| 2023 Outstanding Book Award - Public Relations Division | National Communication Association (NCA) | 2023-11-24 | |
| Nominee for Organizational Communication Division edited book award | National Communication Association (NCA) | 2023-07-26 | |
| Nominee for the Graduate Teaching Award | Department of Communication at University of California, Santa Barbara | 2019-06-01 | |
| Nominee for the Graduate Student Service Award | Department of Communication at University of California, Santa Barbara | 2019-06-01 | |
| Top Student Paper Award | Public Relations Division, International Communication Association | 2019-05-25 | |
| Top Student Paper Award | Association for Business Communication, National Communication Association | 2018-11-17 | |
| UCSB Nominee for the 2017-18 Distinguished Master’s Thesis Award | Western Association of Graduate Schools (WAGS) and PROQUEST | 2018-03-01 | Representing the area of Humanities, Social Sciences, Education and Business |
College
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| Curriculum Committee | Committee Member | Present | |
| Graduate Committee | Committee Member | Present |
Professional
| Organization | Position Role | Organization State | Organization Country | Start Date | End Date | Audience |
|---|---|---|---|---|---|---|
| Communication Research | Reviewer, Journal Article | 9/1/2023 | Present | International | ||
| Reviewer Nomination Committee, International Communication Association | Committee Member | 2/7/2023 | Present | International | ||
| Organizational Communication Mini-Conference | Mentor for emerging scholars | 10/7/2023 | Present | National | ||
| Organizational Communication Division, International Communication Association | Reviewer, Conference Paper | 9/1/2021 | Present | International | ||
| Management Communication Quarterly | Reviewer, Journal Article | 6/1/2024 | Present | International | ||
| 73rd Annual ICA Conference - International Communication Association | Session Chair | United States | 5/25/2023 | 8/28/2023 | International |