Yun Wang
Asst Professor
Zicklin School of Business
Department: Allen Aaronson Dept of Mkt/IB
Areas of expertise:
Email Address: yun.wang@baruch.cuny.edu
- Biography
- Teaching
- Research and Creative Activity
- Grants
- Honors and Awards
- Service
Yun (Alicia) Wang is an Assistant Professor in the Allen G. Aaronson Department of Marketing & International Business at the Zicklin School of Business, Baruch College. She holds a Ph.D. in Marketing from Texas A&M University, an M.A. in Economics from Waseda University, a B.B.A in Accounting from the Shanghai University of Finance and Economics. Her research interests are in advertising content, platform competition, bounded rationality, game theory, and deep learning. Her current research focuses on firms’ optimal advertising content design in the competitive market.
Education
Ph.D., Marketing, Texas A&M University College Station United States
M.A., Economics, Waseda University Tokyo Japan
B.B.A., Accounting, Shanghai University of Finance and Economics Shanghai China
Journal Articles
(2025). Penalty or Reward? The Effect of Social Disincentives on Online Users’ Contributions. Management Science, 71(8). Pages iv-vi, 6319-7222.
Conference Proceedings
Zhao, J., Wang, Y., Hou, L., & Xue, L. (2025). Should a Platform Adopt the Refund-Only Policy?. ICIS 2025 Proceedings.
Presentations
Zhao, J., Wang, Y., Hou, L., & Xue, L. (2026, June 19). Should a Platform Adopt the Refund-Only Policy?. ISMS Marketing Science Conference. Washington, DC, USA: The University of Georgia.
Zhao, J., Wang, Y., Hou, L., & Xue, L. (2026, December 19). Should a Platform Adopt the Refund-Only Policy?. International Conference on Information Systems. Nashville, US
Zhao, J., Wang, Y., Hou, L., & Xue, L. (2026, June 19). Should a Platform Adopt the Refund-Only Policy?. 7th China Workshop on Economics of Information Systems Theory. Xi'an, China
Wang, Y., Liu, Y., & Zhao, X. (2026, December 19). Searching for Success: Advertising Content Design under Competition. Conference on Artificial Intelligence, Machine Learning, and Business Analytics. Temple University
Wang, Y., & Liu, Y. (2026, June 19). Presenting Products' Aesthetic Design in Advertisements. China Marketing International Conference. : Sichuan University.
Wang, Y., & Liu, Y. (2026, June 19). Presenting Products' Aesthetic Design in Advertisements. INFORMS Marketing Science Conference. : University of Miami.
| Title | Funding Agency Sponsor | Start Date | End Date | Awarded Date | Total Funding | Status |
|---|---|---|---|---|---|---|
| Beyond Beautiful and Ugly: Advertising Products’ Aesthetic Design with Emotions | PSC-CUNY 54 | 07/01/2023 | 06/30/2024 | 3193.35 | Submitted for Review |
| Honor / Award | Organization Sponsor | Date Received | Description |
|---|---|---|---|
| Fellow, 2025 ISMS Early-Career Scholars Camp | INFORMS Society for Marketing Science | 2025-10-11 | |
| Zicklin School of Business Teaching Excellence Award | 2025-04-24 |
College
| Committee Name | Position Role | Start Date | End Date |
|---|---|---|---|
| The Zicklin Undergraduate Committee on Academic Standing | Committee Member | Present | |
| MKT 3000 Coordinator | Coordinator | Present | |
| MKT 3000 Coordinator | Coordinator | Present |