Zhuping Liu

Education

Ph.D., Marketing, University of Texas at Austin Austin TX

M.S., Statistics, University of Connecticut Storrs CT

M.S., Management Science and Engineering, Beijing University of Aeronautics and Astronautics Beijing China

B.S., Management Information Systems, Qingdao University Qingdao China

Journal Articles

Liu, Z., Duan, J., & Mahajan, V. (2024). Push and Pull: Modeling Mobile App Promotions and Consumer Responses. Quantitative Marketing and Economics, forthcoming,

(2024). Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis. Journal of Marketing, https://journals.sagepub.com/doi/10.1177/00222429241260687.

(2024). Campaigns That Click: Unleashing the Power of Push-Notification Advertising on Mobile Apps. Information Systems Research, under revision for second-round review, In Progress.

Liu, Z., Duan, J. A., & Mahajan, V. (2020). Dynamics and Peer Effects of Brand Revenue in College Sports. International Journal of Research in Marketing, 37(4). 756-771.

Rao, R. S., Irwin, J., & Liu, Z. (2020). Flying with a Net, and without: Preventive Devices and Self-Control. International Journal of Research in Marketing, 37(3). 521-543.

Zhang, J., Liu, Z., & Rao, R. S. (2018). Flirting with the Enemy: Online Competitor Referral and Entry-Deterrence. Quantitative Marketing and Economics, 16(2). 209–249.

Zhang, J., Liu, Z., & Zhong, W. (2014). Attack and Defend: The Role of Targeting in a Distribution Channel. Marketing Letters, 27(2). 375-386.

Liu, Z., Zhao, Q., Wang, S., & Shi, J. (2013). Modeling the Impact of Partial Information Sharing in a Three-echelon Supply Chain. Asia-Pacific Journal of Operational Research, 30, 05. 1350020.

Ma, W., Wang, K., & Liu, Z. (2011). Mining Potentially More Interesting Association Rules with Fuzzy Interest Measure. Soft Computing, 15. 1173-1182.

Conference Proceedings

Pavlov, E., Liu, Z., Yang, S., & Ge, C. (2024). Gazing “Right”: Decoding the Effects of Eye Gaze Directions in Marketing Images. China Summer Workshop on Information Management (CSWIM).

Rao, R., Liu, Z., & Gao, Q. (2022). Self-Donations and Charitable Contributions in Online Crowdfunding: Theory and Evidence. INFORM Annual Meeting 2022 Proceedings.

Gao, Q., & Liu, Z. (2018). Signaling or De-Signaling: Borrower Learning in Online Debt Market. China Summer Workshop on Information Management (CSWIM).

Presentations

Pavlov, E., Liu, Z., Yang, S., & Ge, C. Gazing “Right”: Decoding the Effects of Eye Gaze Directions in Marketing Images.. 2024 AMA Winter Academic Conference. St. Pete Beach, FL

Bai, J., Gao, Q., & Liu, Z. Mobile App Push Strategies on Customer Engagement. POMS Conference. Orlando, FL

Liu, Z., Pavlov, E., Yang, S., & Ge, C. Gazing ‘Right’: Decoding the Effects of Gaze Directions in Marketing Images Using Deep Learning. Theory + Practice in Marketing 2022. Atlanta, GA

Liu, Z., & Roy, A. (2021, December 31). The Impact of Shipping and Return Policies on Omni-channel Retail Returns. 2021 POMS Annual Conference. : Production and Operations Management Society.

Liu, Z., Zhong, B., & Chu, R. (2021, June 30). Overcoming the Myopia of Learning: MNC's Learning from Rural Markets in Emerging Markets. Academy of International Business 2021 Online.

Pavlov, E., Liu, Z., & Yang, S. (2021, June 30). Reading Faces in Images: Decoding the Effects of Face and Gaze in the Purchase Funnel. 2021 INFORMS Marketing Science Conference. Rochester,NY

Roy, A., & Liu, Z. (2020, April 30). The Impact of Shipping and Return Policies on Omni-channel Retail Returns. 2020 POMS Annual Conference. Minneapolis, MN

Zhong, B., Liu, Z., & N/A, R. (2020, August 7). The Myopia of Organizational Memory: MNEs’ Location Strategy in Rural Markets. 2020 Annual Meeting of the Academy of Management.

Pavlov, E., Liu, Z., & Yang, S. (2020, June 30). Effects Of Face And Gaze In A Product Image On Browsing And Ordering. 2020 INFORMS Marketing Science Conference. Durham, NC

Hao, X., Liu, Z., & Mahajan, V. (2018, June 16). Walking a Fine Line: Customer Retention in Mobile Targeting. 2018 INFORMS Marketing Science Conference. Philadelphia, PA

Liu, Z., ter Hofstede, F., & Mahajan, V. (2018, June 21). Push and Pull: Targeting and Couponing through Mobile App. Beijing, China: Tsinghua University.

Gao, Q., & Liu, Z. (2018, June 23). Signaling or De-Signaling: Borrower Learning in Online Debt Market. China Summer Workshop on Information Management (CSWIM). Qingdao City, China

Liu, Z., ter Hofstede, F., & Mahajan, V. (2018, June 26). Push and Pull: Targeting and Couponing through Mobile App. Shanghai, China: Fudan University.

Liu, Z., ter Hofstede, F., & Mahajan, V. (2017, October 13). Engaging and Targeting Consumers on Mobile: Connecting Mobile Promotions to Foot Traffic. First Annual Symposium on Business Analytics. : Baruch College.

Research Currently in Progess

Rao, R., Liu, Z., & Gao, Q.(n.d.). Behavior-Based Pricing: A Theoretical and Empirical Investigation.

Liu, Z., & Hada, M.(n.d.). Geo-Messaging: The Role of Sporadicity. In Progress.

Roy, A., Liu, Z., & Kumar, S.(n.d.). The Impact of Shipping and Return Policies on Omni-channel Retail Returns. In Progress.

Liu, Z., Zhong, B., & Chu, R.(n.d.). The Myopia of Organizational Memory: MNEs’ Location Strategy in Rural Markets. In Progress.

Department

College

Professional