General Marketing Track Required Courses (15 credits) |
| International Business Principles | 3 credits |
| Marketing Information for Decision-Making | 3 credits |
| Consumer Behavior | 3 credits |
| Digital Transformation of Marketing | 3 credits |
| Marketing Strategy | 3 credits |
Major Electives (9 credits) Choose three (3) courses (9 credits) from the following.* |
| Interactive Design: Designing Innovative Digital Products and Services | 3 credits |
| Persuasion and Customer Decision | 3 credits |
| Making Advertising and Marketing Communications | 3 credits |
| Special Topics in Marketing | 3 credits |
| Media Planning | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Advertising Creative Strategy and Tactics | 3 credits |
| Direct Marketing I: Strategies and Tactics | 3 credits |
| Advertising Account Management | 3 credits |
| Public Relations | 3 credits |
| International Trade Financing | 3 credits |
| International Trade Operation | 3 credits |
| International Marketing Research and Management | 3 credits |
| International Supply Chain Management | 3 credits |
| Special Topics in Advertising and Marketing Communications | 3 credits |
| Marketing Channels | 3 credits |
| Branding | 3 credits |
| Internet Marketing (course title change to "Advanced Digital Marketing" effective Fall 2023) | 3 credits |
| Digital Advertising | 3 credits |
| Entertainment Marketing | 3 credits |
| Marketing Analytics | 3 credits |
| Special Topics in Digital Marketing | 3 credits |
| Text Analytics for Marketing | 3 credits |
| Marketing Analytics with Big Data | 3 credits |
| Special Topics in Marketing Analytics | 3 credits |
| Advertising Account Planning | 3 credits |
| Selling and Sales Management | 3 credits |
| Communications Skills for Selling and Marketing | 3 credits |
| Retailing I: Retail Marketing | 3 credits |
| Retailing II: Retailing Management and Merchandising | 3 credits |
| Social Media Marketing and New Ventures (course title change to "Social Media Marketing" effective Fall 2023) | 3 credits |
| Independent Study | 3 credits |
| Advertising Campaigns I: Ad Competition | 3 credits |
| Advertising Campaigns II: Ad Competition | 3 credits |
| Marketing Consulting Practicum | 3 credits |
| Product Planning | 3 credits |
| Technology, Innovation, and the Global Enterprise | 3 credits |
| International Economics and Finance | 3 credits |
| Law and International Business | 3 credits |
| Management of Multinational Corporations | 3 credits |
Note: * (internship) may be taken as an additional course as your free elective, but it cannot be taken to satisfy the requirements for the track. ** May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. *** Students may take up to two non-marketing courses as part of their track. |
International Marketing TrackNOTE:Liberal arts courses applied in this major will count towards the 58.5 business credit minimum instead of the 57 liberal arts credit minimum.
Required Courses (18 credits) |
| International Business Principles | 3 credits |
| Marketing Information for Decision-Making | 3 credits |
| Consumer Behavior | 3 credits |
| Digital Transformation of Marketing | 3 credits |
| International Marketing Research and Management | 3 credits |
| Marketing Strategy | 3 credits |
Major Electives (6 credits) Choose any two courses from the following: |
| Technology, Innovation and Global Enterprise | 3 credits |
| International Trade Financing | 3 credits |
| International Trade Operations | 3 credits |
| International Supply Chain Management | 3 credits |
| International Economics and Finance | 3 credits |
| Law and International Business | 3 credits |
| Intercultural Communication | 3 credits |
| International Communication | 3 credits |
| Management of Multinational Corporations | 3 credits |
*MKT 5100 (Internship) may be taken as an additional course as your free elective, but it cannot be taken to satisfy the requirements of the track.
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Advertising and Marketing Communication Track Required Courses (15 credits) |
| Advertising and Marketing Communications | 3 credits |
| Marketing Information for Decision-Making | 3 credits |
| Consumer Behavior | 3 credits |
| Digital Transformation of Marketing | 3 credits |
| Marketing Strategy | 3 credits |
Major Electives (9 credits) Choose 3 courses from the following |
| Media Planning | 3 credits |
| Advertising Creative Strategy and Tactics | 3 credits |
| Advertising account Management | 3 credits |
| Public Relations | 3 credits |
| Special Topics in Advertising and Marketing Communications | 3 credits |
| Branding | 3 credits |
| Advertising Account Planning | 3 credits |
| Advertising Campaigns I: Ad Competition | 3 credits |
| Advertising Campaigns II: Ad Competition | 3 credits |
| Marketing Consulting Practicum | 3 credits |
The following courses do not count towards fulfilling the requirements for the Advertising track or the Marketing major. However, students interested in advertising may wish to consider taking one or more of the following: |
| Basic Graphic Communication: Design and Advertising Layout | 3 credits |
| Intermediate Graphic Communication: Layout and Pub Design | 3 credits |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes. |
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Digital Marketing Track Required Courses (18 credits) |
| Marketing Information for Decision-Making | 3 credits |
| Consumer Behavior | 3 credits |
| Digital Transformation of Marketing | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Internet Marketing (course title change to "Advanced Digital Marketing" effective Fall 2023) | 3 credits |
| Marketing Strategy | 3 credits |
Major Electives (6 credits) Choose two courses (6 credits) from the following, one of which must be a marketing (MKT) or international business (IBS) course. |
| Media Planning | 3 credits |
| Public Relations | 3 credits |
| International Supply Chain Management | 3 credits |
| Digital Advertising | 3 credits |
| Marketing Analytics | 3 credits |
| Special Topics in Digital Marketing | 3 credits |
| Text Analytics for Marketing | 3 credits |
| Marketing Analytics with Big Data | 3 credits |
| Social Media Marketing and New Ventures (course title change to "Social Media Marketing" effective Fall 2023) | 3 credits |
| Marketing Consulting Practicum | 3 credits |
| Technology, Innovation, and the Global Enterprise | 3 credits |
| e-Business Technologies | 3 credits |
| Law and the Internet | 3 credits |
| Technology, Innovation, and Design in Entrepreneurship | 3 credits |
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Digital Marketing Track (effective Fall 2023)Required Courses (18 credits) |
| Marketing Information for Decision-Making | 3 credits |
| Consumer Behavior | 3 credits |
| Digital Transformation of Marketing | 3 credits |
| Advanced Digital Marketing (new course title effective Fall 2023) | 3 credits |
| Social Media Marketing (new course title effective Fall 2023) | 3 credits |
| Marketing Strategy | 3 credits |
Major Electives (6 credits) Choose two courses (6 credits) from the following: |
| Media Planning | 3 credits |
| Marketing Web Analytics and Intelligence | 3 credits |
| Public Relations | 3 credits |
| International Supply Chain Management | 3 credits |
| Digital Advertising | 3 credits |
| Marketing Analytics | 3 credits |
| Special Topics in Digital Marketing | 3 credits |
| Text Analytics for Marketing | 3 credits |
| Marketing Analytics with Big Data | 3 credits |
| Marketing Consulting Practicum | 3 credits |
| Technology, Innovation, and the Global Enterprise | 3 credits |
| e-Business Technologies | 3 credits |
| Law and the Internet | 3 credits |
| Technology, Innovation, and Design in Entrepreneurship | 3 credits |
*May be taken more than once if a different topic is dealt with. Topics are announced in the Schedule of Classes.
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