Applications for this program are not being accepted at the present time.
The Executive Master of Science in Marketing (EMSM) helps you advance to the next level within the marketing function, in fields like marketing management, analytics, digital marketing, and marketing research. The program combines theoretical and practical approaches to inform and connect the most talented and forward-thinking marketing executives of the future. Students take core courses providing a solid basis of consumer decision making and marketing insights as well as business communication skills and a marketing consulting practicum. These are followed by elective courses which emphasize more specialized topics in marketing. Students can expect to see a wide variety of teaching approaches including assignments, case studies, lectures, class discussions and group projects.
The Executive MS in Marketing is a cohort program which can be completed in one calendar year with the modular course format, which combines online with in-class learning.
The delivery and format of the EMSM program may be modified in special circumstances. This may be done, for example, when delivered in international locations or as part of a specialized program designed for a specific organization.
Admission Requirements
- At least 5 years of professional/managerial experience. Generally, this experience should be post-undergraduate.
- An undergraduate degree from an accredited university or foreign equivalent.
- Appropriate quantitative skills acquired via academic training or professional experience. These skills may also be demonstrated through a satisfactory score on the GMAT, the GRE or our in-house admissions test.
EMSM Curriculum
The program includes a total of 30 credit hours.
Required Core Courses (10.5 credits) | Credits | |
Business Communication I | 1.5 | |
Marketing Research | 3 | |
Marketing Management | 3 | |
Consumer Behavior | 3 | |
Electives (18 credits) To be selected from the Department of Marketing and International Business’s course offerings by the EMSM Academic Director and Curriculum Committee from this list. | ||
Current Topics in Business | 3 | |
Advertising and Marketing Communication | 3 | |
Media Planning in a Digital World | 3 | |
Marketing Analytics | 3 | |
Web Analytics and Intelligence | 3 | |
Data-Driven Marketing Strategy Marketing Analytics with Big Data | 3 3 | |
Internet Marketing and Global Business | 3 | |
International Marketing Management | 3 | |
Digital Marketing | 3 | |
Digital Marketing Strategy Special Topics in International Business | 3 3 | |
Special Topics in Marketing | 3 | |
Special Topics in Digital Marketing | 3 | |
Special Topics in Marketing Analytics | 3 | |
Culminating Experience (Required, 1.5 credits) | ||
Marketing Consulting Practicum | 1.5 | |
The program reserves the right to amend, modify and change the courses offered and/or the sequence of courses.
Degree Requirements
- Students must earn 30 credits for the MS degree, maintain a cumulative 3.000 grade point average (GPA), and satisfy all Baruch College, Zicklin School of Business and Executive Programs policies, rules, and regulations.
- A student whose GPA falls below 3.000 after taking 6 or more credits in the program will be on academic probation. He or she must comply with all Baruch College requirements of academic probation status to continue in the program. Please refer to the current Baruch College Graduate Bulletin, discussion of General Academic Regulations for information on these requirements.
- Because this is a cohort program, all students take the same courses together and in the same order. Any student who enters academic probation status may not be able to complete the EMSM program within the period of ten months.
- MKT 9702 Marketing Research requires prior completion of STA 9708 Managerial Statistics. This prerequisite can be waived for students who completed one 3-credit undergraduate statistics course with a minimum grade of B-. Students who are not waived from STA 9708 will take this course or equivalent in addition to the 30 credits in the degree.
- Students taking all of the courses offered in this cohort program will be registered for 9 or more credits each semester. Thus they considered to be full-time students.
*Baruch is currently in the process of revising our descriptions of graduate programs offered in executive format. These revisions will be completed before the start of the 2019 Fall Semester.
Contact Information
Office of Executive Programs
Zicklin School of Business
Baruch College/CUNY
One Bernard Baruch Way, Box B13-282
New York, NY 10010-5585
Phone: (646) 312-3100
Fax: (646) 312-3101
Email: ExecZicklin@baruch.cuny.edu